reinvigorating stagnant innovation through your developer network

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Reinvigorating Stagnant Innovation Through Your Developer Network Jonathan LeBlanc Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc

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Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant? The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”. This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

TRANSCRIPT

Page 1: Reinvigorating Stagnant Innovation Through Your Developer Network

Reinvigorating Stagnant Innovation

Through Your Developer Network

Jonathan LeBlancHead of Developer Evangelism (North

America)PayPal | DeveloperTwitter: @jcleblanc

Page 2: Reinvigorating Stagnant Innovation Through Your Developer Network
Page 3: Reinvigorating Stagnant Innovation Through Your Developer Network

My Track Record: 1-1-1

Page 4: Reinvigorating Stagnant Innovation Through Your Developer Network

A Thousand Tiny Cuts

Page 5: Reinvigorating Stagnant Innovation Through Your Developer Network

The Small Budget Conundrum

Page 6: Reinvigorating Stagnant Innovation Through Your Developer Network

Developers != Proft

Page 7: Reinvigorating Stagnant Innovation Through Your Developer Network

Long Tail Developers

Page 8: Reinvigorating Stagnant Innovation Through Your Developer Network

No Exec Buy In

Page 9: Reinvigorating Stagnant Innovation Through Your Developer Network

Building Innovation

Page 10: Reinvigorating Stagnant Innovation Through Your Developer Network

1 Event Manager

1 Marketing Manager

2 Evangelists

Page 11: Reinvigorating Stagnant Innovation Through Your Developer Network

Making the Old New Again

Page 12: Reinvigorating Stagnant Innovation Through Your Developer Network

Startups as an Innovation Source

Page 13: Reinvigorating Stagnant Innovation Through Your Developer Network

Contacts and Categories

Categories to Trends

Trends to Innovation

Page 14: Reinvigorating Stagnant Innovation Through Your Developer Network

Thought Leadership

Page 15: Reinvigorating Stagnant Innovation Through Your Developer Network

Keeping Your Group Alive

Page 16: Reinvigorating Stagnant Innovation Through Your Developer Network

You’re a Cost Center

Page 17: Reinvigorating Stagnant Innovation Through Your Developer Network

Metrics

Page 18: Reinvigorating Stagnant Innovation Through Your Developer Network

audience

contactable

events

meetups

hacks

incubators

startups

followers

online views

Page 19: Reinvigorating Stagnant Innovation Through Your Developer Network

Internal Evangelism

Page 20: Reinvigorating Stagnant Innovation Through Your Developer Network

Bringing Value Back

Page 21: Reinvigorating Stagnant Innovation Through Your Developer Network

Thank You!http://slideshare.net/jcleblanc

Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North

America)PayPal | DeveloperTwitter: @jcleblanc