Social Media and ReInvention

Rich NadwornyDigaliciousMarch 22, 2010

Why You Are Here

You Either

• Don’t have a job but want one• Have a job but want a new one

In either case, you need someone to notice you

Job hunting is like dating:

So how attractive are you?

Job hunting is like dating

Most of us don’t look like this

Or this

When it comes to work, most of us look like this

Or this

If you’re going to Reinvent Yourself, you have to make yourself

more attractive

This is not about cosmetic surgery

It’s about making yourself more interesting

Figure OUT• What are YOU interested in?• What could YOU become a leader in?

How does this help a job search?

• It shows Passion• It shows Initiative• It shows Focus

So what does this have to do with social media?

Social media will give you • A Platform• Connections• Relationships• The biggest megaphone you could ever

hope for

Blog

• It gives you a place to show your expertise and passion

• It gives you a place to point people to• It makes you become disciplined• It makes you a better writer

(communicator, storyteller)

Your blog is your base.

Julie Powell

Video

• For the more tech or performance oriented

• YouTube is a huge mouthpiece

• Opportunity to go viral• Key: NEVER be boring

Gary Vaynerchuck

• It’s not about numbers

• It’s about the right connections

• Follow the leaders in your area

• Find ways to engage with them

• One of the BEST ways to stretch your network

There are others:

• LinkedIn• Facebook• Flickr• Foursquare• SlideShare• Plancast

If you want to use social media you have to PARTICIPATE

Remember, it’s not all about you

Be Generous

• Comment on blogs (regularly)• ReTweet or answer questions on Twitter• Share things you’ve found

• Funny• Nice• Generous• Smart

Act the way that makesyou attractive

Now who wouldn’t like someone like that?

So what the heck does all this have to do with a new career?

• Energizes you while you’re looking• A novel way to ask people for help• Meet people you might never have

otherwise met

Okay, the job part

• It gives employers a GREAT picture of who you really are

• It shows them that you GET new media (while some of them don’t)

• If your passion connects with your job interest, it makes you a LEADER

It makes you more ATTRACTIVE, in every way.

Local examples

Rob Smart Sustainable Food

Local examples

Michael Martine – Blogging

Local examples

Dan York – VOIP

Laura Gainor

Homework Assignments

Homework Assignments

Go to http://search.twitter.com

Homework Assignments

Search for something you’re interested in

Go to Twitter

Homework Assignments

Search for people who are interested in your passion

Rich NadwornyDigalicious – Digital Strategy and Marketing

Twitter: @rnadwornyWeb: http://www.digalicious.comBlog: http://digitalstrategy.typepad.com