reinventing of libraries the keys to the future in 7 questions lee rainie - @lrainie director pew...
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Reinventing of LibrariesThe keys to the future in 7 questions
Lee Rainie - @lrainieDirector
Pew Research Center’s Internet & American Life Project
Presented to: Massachusetts Library System June 13, 2013
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“Tell the truth, and trust the people” -- Joseph N. Pew, Jr. http://bit.ly/dUvWe3
http://bit.ly/100qMub
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The big questions
1. What’s the future of knowledge?2. What’s the future of reference
expertise?3. What’s the future of public technology?4. What’s the future of learning spaces?5. What’s the future of community anchor
institutions?6. What’s the franchise?
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Q7: Where do we fit on the dashboard? ALA’s “Confronting the Future”
Totally physical (facilities and media)
Individual focusCollection library
(physical and virtual)
PortalEverything for
everyone
Totally virtual (facilities and media)
Community focusCreation library
(social, maker space)
ArchiveSpecialized niche
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5 big reasons your foundation is solid
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1) Libraries are appreciated
91% say libraries are important to their communities
76% say libraries are important to them and their families
Robert Dawson photography - Library Road Triphttp://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons/
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7
2) Libraries stack up well vs. othersHow confident? How important?
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3) People like librarians
• 98% of “ever” library visitors say interactions are “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian
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4) Libraries have rebranded themselves as tech hubs
80% of Americans say borrowing books is a “very important” service libraries provide
80% say reference librarians are a “very important” service
77% say free access to computers and the internet is a “very important” service
76% say quiet study spaces are a “very important” service
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Sidebar on tech adoptionBroadband (68%)/ Internet (85%)
3%
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Sidebar on tech adoptionMobile – 91% … smartphone 56% … tablets 34%
326.4Total U.S. population:319 million
2012
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Sidebar on tech adoptionSocial networking – 61% of all adults
72% of internet users
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SNS Users
Which groups are most likely?• Internet users under 50• 18-29 most likely of any demographic
cohort (83%)• Women• Urban more likely than rural
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Facebook Users
• Facebook remains the most-used SNS platform – two-thirds of online adults are Facebook users (67%)
Which groups are most likely?• Women• Those under 50, especially 18-29
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Twitter Users• 16% of internet users
are on Twitterthis has doubled since Nov. 2010
Which groups are most likely?• Those under 50, especially 18-29• African-Americans are more likely
than whites• Urban-dwellers
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Pinterest Users• 15% of internet users
are on Pinterest
Which groups are most likely?• Whites• Under 50 – 18-29 do not stand out• Well-educated• Higher Income• Women - 5x more likely than men
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Instagram Users• 13% of internet users are
on Instagram
Which groups are most likely?• Women• Those under 50, especially 18-29• African-Americans and Hispanics
more likely than whites• Urban-dwellers
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Tumblr Users
• Just 6% of internet users are on Tumblr
Which groups are most likely?• Those 18-29 (13%)
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5) Reading is alive and well75% of those ages 16 and older read a book in the previous
year, including 23% who read an e-book
15 is the mean/average number of books read in past 12 months and median/midpoint is 6
24 is mean/average for e-book readers
30% of e-content consumers who are reading more now because e-content is available 41% for tablet owners
5% of those 16+ have borrowed an e-book from a library – and they are book buyers, too!
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1 big PR problem that is not hard to fix
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Answer the Marvin Gaye question• 22% say that they know all or most of the services
their libraries offer
• 46% say they know some of what their libraries offer
• 31% said they know not much or nothing at all of what their libraries offer
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How to fix: Go to already-affectionate publics
22% 23%31% 38%
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What they want you to do
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Coordinate more closely with local schools in providing resources to kids
Offer free early literacy programs to help young children prepare for school
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More comfortable spaces for reading, working, relaxing
Offer a broader selection of e-books
Separate spaces for different services
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Offer more interactive learning experiences similar to museums
Help users digitize material such as family photos / historical documents
Move most library services online so users can access them without having to visit library
Make most services automated, so people can find what they need and check out material on their own without help from staff
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Move some print books and stacks out of public locations to free up more space for
things such as tech centers, reading rooms, meetings rooms, and cultural events
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What they say they’d use
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Pre-loaded e-book readers
Classes on how to download e-books
Personalize, Amazon-style recommendations
Digital media lab to digitize personal material
Instruction on how to use e-reading devices
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Be not afraid
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Libraries.pewinternet.orgLee RainieEmail: [email protected] Twitter: @Lrainie
Kathryn ZickuhrEmail: [email protected]: @kzickuhr
Kristen PurcellEmail: @[email protected]: @kristenpurcell
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Further thoughts on the big questions
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Q1: What is the future of knowledge?
• How is it created?• What are its interfaces? • How is it disseminated?
Homework: Too Big To Know David Weinberger
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Q2: What is the future of reference expertise?
• How do you search for information?• How do you aggregate / curate it?• What new literacies are required to
understand it?
Homework: http://searchengineland.com/Danny Sullivan & Co.
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Q3: What is the future of public technology
• What is the future of knowledge access points?
• What divides persist / emerge?• What lending models are enabled in a new
era of property / subscription / sharing?Homework: Confronting the Future: Strategic Visions for
the 21st Century Public Library Roger Levien
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Q4: What is the future of learning spaces
• What fosters collaboration? Creativity? Problem solving?
• What is the role of solitude and quiet spaces?• What other alliances can you strike with
institutions that share your goals about providing key information to your community?
Homework: A New Culture of Learning Douglas Thomas & John Seely Brown
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Q5: What is the future of community anchor institutions
• Does local matter?• What does our community need?
Homework: Informing Communities: Sustaining Democracy in the Digital Age
Knight Commission on the Information Needs of Communities
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Q6: What’s the franchise?
• What’s the commodity?
Homework: The Innovators DilemmaThe Innovators SolutionClayton Christensen, Michael Raynor