reimagining cities: resource innovation and brand platforms for the future

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Page 1: Reimagining Cities: Resource Innovation and Brand Platforms for the Future
Page 2: Reimagining Cities: Resource Innovation and Brand Platforms for the Future

Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona

State University @WSSIatASU John Trujillo Assistant Director of Public Works City of Phoenix @johnatrujillo

Reimagining Cities: Resource Innovation and Brand Platforms for the Future

#SB14sd

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Reimagining Cities:!Resource Innovation and Brand Platforms for the Future

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Analyze data

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Drive solutions – solar project

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Solid waste employees travel more than

7 million miles every year –

equivalent to going to the

moon and back 14 times.

Page 10: Reimagining Cities: Resource Innovation and Brand Platforms for the Future

The amount of trash Phoenix sends to the landfill each year could fill Chase

Field 7 times.

Page 11: Reimagining Cities: Resource Innovation and Brand Platforms for the Future

Projected Population Growth

7.3 Million

people in 2050

Maricopa CountyPopulation Growth

(in thousands)

2,000

3,500

5,000

6,500

8,000

2000 2010 2020 2030 2040 2050

Population

Year

Popu

latio

n

2014

Page 12: Reimagining Cities: Resource Innovation and Brand Platforms for the Future

Phoenix

National average

Phoenix’s new goal

Citywide diversion rate

FY 2012-13

National avg. diversion rate

2011

Citywide diversion rate by 2020

16%

34%

40%

Citywide Goal

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There’s no such thing as trash. There are only resources.

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1. Enhance the current solid waste programs to encourage more sustainable practices. !

2. Increase sustainability communication and education to residents and businesses. !

3. Establish a sustainability platform for businesses partners and community leaders.

Focus Areas

Page 24: Reimagining Cities: Resource Innovation and Brand Platforms for the Future

1. The Power of Shared Values

2. The Power of Story

3. The Power of Co-Creation

4. The Power of 360 Media

5. The Power of Partnerships

5 Ways To Reach Beyond The Choir

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Communication and outreach

!25

!!Website

Newsletters P@YS

Listserve Social Media

City-owned media

Community events Paid media

Community outreach

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For more information, latest news and tips, visit phoenix.gov/ReimaginePhoenix

Take the Pledge!

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Partnership Development

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ASU Aerial

The New American University

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The New American University

- Address major challenges! - Create impactful solutions

newamericanuniversity.asu.edu

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Wrigley Hall shot

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Sustainability Solutions Services!!Assemble teams to collaborate with clients to deliver real, practical, effective, affordable sustainability solutions that create public and private value.

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v

Accelerate the global transition to sustainable resource management

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Become a partner

Create a global hub

Share a solution

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vAVERSION PVUSD/Mayo/Republic

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vDIVERSION Grocery Food Scrap Program

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vCONVERSION Ameresco Gas Technology

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diminishes tensions, creating room to maneuver

Circular innovation system

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Join the network. !

Create a regional innovation hub. !

Share your solution. !!

resourceinnovation.asu.edu

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REIMAGINE REDESIGN REGENERATE