regulations pose threat to the online gaming industry · department key value affiliate affiliate...
TRANSCRIPT
Regulations pose
threat to the online
gaming industry
Who we are
• Founded in 1994
• The first ICANN-accredited
registrar in Sweden
• 70 employees and growing
• Offices in Gothenburg,
Stockholm and Malmö
What we do
Ports Group enables control, secure management and
protection of trademarks and digital assets
LeoVegas“We wanted a first class full service solution for our growing domain portfolio, which includes everything from trademark and domain protection, to customised hosting solutions.
Ports Group provides us with efficient corporate domain management that allows us to centralise and monitor against infringements plus any potential security risks.”
We manage and monitor the domain name portfolio of the world’s leading music streaming service, as well as make sure their trademark rights are enforced when violated.
Qlik Tech InternationalPorts Group assists the world's leading Business Intelligence company globally, with a 360 view on their digital IP-management.
Mr GreenManaging all domain name related issues, monitoring registrations of mobile apps and domain names as well as taking legal actions on trademark infringements for one of Europe's leading online gaming companies.
Evolution of the gaming industry
Evolution of the gaming industry
What does this mean?
• Revocation of license
• Fines
• Formal warnings from gambling authorities
• Bad-will from negative exposure of the brand
Our complex world
Value of tangible vs intangible assets
Holistic digital brand protection strategy for
the gaming industry
• Control trademark & digital asset portfolio
• Ensure digital assets portfolio is securely managed
• Protect the brand in digital channels
Best practice: Controlling trademark
and digital assets
• Domain name Policy (proactive actions)
• Domain name management including
registration on all TLD:s
• Comprehensive domain watching (catching
affiliate abuse)
• Infringement & Disputes (reactive actions)
• Securing renewals
• Secure DNS management
Best practice: Securing digital assets
• Trademark Management from a business
perspective
• Securing renewals
• Watching service world wide
• World-wide registration through a trustworthy
network
Best practice: Protecting the brand in
digital channels
• Understand the risk to your brand in all digitala
channels (Website, App, Search, Social, Email)
• Monitor key channels for digital risk
• Ensure regulatory compliance in digital channels
by rapidly removing and mitigating threats
Key Values
Department Key Value
Affiliate Affiliate compliance
Brand Marketing Optimization, Mitigate brand risk
PPC Decrease PPC spend, Optimize PPC spend
Legal/IP Reduce regulatory risk, streamlined IP
enforcement across all digital channels
SEO Increase direct traffic, Increase user
acquisition ratio
TALISMAN