You are a Regulator at

a government

agency

As businesses grow, you identify

regulations to keep consumers safe

But today’s new businesses…

… don’t fit the usual categories

Is Uber a limo service or a taxi?

Business innovators aren’t slowing down. Today’s entrepreneurs aren’t creating companies that are easily categorized – they’re creating new categories of companies.

REGULATING TOMORROW

P P

How can regulators harness – not hinder – all this innovation?

How can the regulation process evolve?

This is how regulation happens today:

IdentifyNeed

Publish Final Regulation (and hope it works!)

Draft Regulation

Publish Draft & Request Comments

Comments

Analyze & Respond To Comments

What if it was more like this?

IdentifyNeed

Publish Final Regulation and

update as needed (and hope it works!)

Draft Regulation

Publish Draft & Request Comments

Comments

Analyze & Respond To Comments

Collaborate w/ Businesses to

Draft Regulation

Gather citizen

requirements

Determine metrics to monitor

effectiveness

Actionable Metrics on

Implementation

CASE STUDY: Uber in California

2009 2010 2012 2013

October 2010: California Public Utilities Commission (CPUC) sends Notice to Cease and Desist to Uber

20142011

September 2013: CPUC votes 5-0 to create rules for “transportation network companies”

March 2009: Uber is founded as UberCab

June 2010: Uber launches app and black car service in San Francisco

“UberCab Cease & Desist Means One Thing: They're Onto Something”

- MG Siegler (October 24, 2010)

December 2012: CPUC announces it would like to evaluate new services like Uber

July 2013: CPUC publishes proposed (draft) regulations

Collaborative rulemaking between CPUC, Uber, the public, and politicians

Let’s talk about how to regulate tomorrow

How can regulation be more flexible?

How can innovators be

part of the process?

How can regulation be proactive instead

of reactive?

What success stories help pave the way for

future businesses?

What does the future

regulation process look

like?