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CORY M. BAILEY15715 E. Jackrabbit Lane Phone: (480) 734-5845Fountain Hills, AZ 85268 cbb8c7c2@westpost.net

SENIOR SALES & MARKETING EXECUTIVEMedical Devices * Medical Capital Equipment * Medical SuppliesAccomplished sales and marketing executive with more than 20 years of top-tier performance in driving sales growth, building market share, and steadily increasing revenues in start ups and established medical companies. Highly successful team leader, with a strong P&L focus and a history of consistently exceeding salesand revenue goals on both regional and national levels. Expert at building andrevitalizing sales organizations to maximize growth and profitability, strengthen existing client relationships, and solidify market position. Persuasive communicator adept at engaging the buy-in and support of key stakeholders in executinghigh-level initiatives that produce exceptional top and bottom line results.

CORE LEADERSHIP QUALIFICATIONS

* Team Building / Leadership * Business Development * Training Program Development* Strategic Sales Planning * Key Account Management * Joint Ventures* Change Leadership * Major Contract Negotiation * Public Speaking & Presentations* Commercial Marketing * Surgical Training Labs * P&L / Budgeting / Cost Control

PROFESSIONAL EXPERIENCESCIENCE CARE, Phoenix, AZ 2009 to 2010Specialized provider of surgical training labs and anatomical specimens for medical research, education and training.DIRECTOR OF BUSINESS DEVELOPMENTRecruited by, and reporting to, the Founder/CEO to lead the national and international sales and marketing efforts. Responsible for all aspects of Business Development including new accounts, key account management, sales and marketing toincrease revenue, EBITDA, surgical bio skills labs and CME program development.* Secured over $1.2 Million in incremental annualized revenue* Created comprehensive Business Development and Marketing plan to exceed 2010 goal

INNOVOMED, INC., Phoenix, AZ 2003 to 2009Specialized treatment provider that develops, manages and operates wound care centers dedicated to saving lives and limbs by providing high quality care to patients with chronic, non-healing wounds.VICE PRESIDENT SALES AND MARKETINGRecruited by angel investors during the company's startup phase to oversee the planning, development, and operation of medical clinics. Full P&L responsibility. Directed all aspects of business planning and development, sales, marketing, operations and staffing. Manage six direct reports that include a Medical Director, VP of Clinical Affairs, Program Director, Director of Business Operations, and two Regional Directors with a dotted line to approximately 23 health care professionals. Reported to the Board of Directors.* Secured $3 Million in Series A Venture Capital funding

* Managed the successful completion of the first center; directed all aspects ofdevelopment from building approval to financial occupancy certification and staffing.- Through intensive sales and unique marketing efforts brought center to profitability within 18 months, with gross monthly revenues of $110,000, and grew profits to more $150,000 over the next six-month period.- Oversaw all aspects of business plan development and execution, including siteselection, construction development, lease negotiation, staff recruitment, andequipment purchasing.* Led and coordinated successful effort to earn Medicare certification as a Comp

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rehensive Outpatient Rehabilitation Facility (CORF), which enabled the company to bill Medicare at a higher rate of reimbursement and negotiate higher reimbursement rates with other insurance companies.- Wrote and implemented comprehensive operation processes that facilitated the rapid completion of the CORF survey process and expedited the approval within 30days, with no requested changes, well ahead of the 90-day typical period.

MEDTRONIC MINIMED / MINIMED TECHNOLOGIES, Northridge, CA 1992 to 2003The world's largest medical technology company with a diverse array of life-changing technologies that improve the way chronic diseases are treated. MiniMed, aleading provider of medical devices for diabetics. Acquired by Medronic in 2001.WEST REGION MANAGER (Post-acquisition 2002-2003)Elected for this pivotal role when the National Sales Director position was disbanded due the reorganization of the U.S. sales force after company's acquisitionin 2001. Directed the activities of 4 area managers, 24 diabetes consultants (sales reps), and 12 diabetes nurse specialists.

* Exceeded the national average for sales growth of all product lines:- Led region to #1 ranking for CGMS (Continuous Glucose Monitoring System) utilization and sensor sales at 146.5% of the national average.- Attained 102% of the national average for sales growth of CGMS monitors.

NATIONAL SALES DIRECTOR (Pre-acquisition, 2000-2002)

Promoted ahead of Regional Directors, to this newly created temporary position to replace the exiting Vice President of Sales within a six-month period. Managedall aspects of sales operations for the U.S. and Canada, which included accountabilities for the annual operating plan, budgets, quotas, marketing initiatives,and performance plans. Directed a 270-person U.S. field sales force, including42 managers and an inside sales team of 13 pump specialists, and a Canadian field sales team including one country director and 4 provincial managers. Productsincluded insulin pumps, supplies, and continuous glucose monitoring systems (CGMS). Reported directly to the Senior Vice President of Sales & Marketing.* Maintained a dominant market position, with approximately 75% share, in a mature market.* Generated $6.6 million of incremental revenue by creating an inside sales force tasked with capturing and closing lost leads.

* Slashed annual operating budget by approximately $5 million by consolidating 4field offices into the home office operations.* Drove multi-million growth and dramatically increased organizational efficiency by reorganizing the U.S. sales force, completing the project in 8 months, approximately 4 months ahead of schedule.* Achieved 3 consecutive years of sales growth at 37%, 7.7%, and 14.7%, representing a cumulative gain of $149 million, despite serious product issues and a shortened timeframe due to a change from calendar to fiscal year.* Appointed to two key multidisciplinary groups, the External Pump Group and theGrants Committee, which were instrumental to the company maintaining its marketleadership position.

REGIONAL SALES MANAGER (1998-1999)

Directed all sales and marketing activities for the Western Region, with management oversight of 8 District Sales Managers (player/coach), 16 Territory Managers(jr. rep) and 12 Diabetes Nurse Specialists. Worked proactively in the field toexecute field marketing programs and develop relationships with prescribers andkey opinion leaders. Implemented review process and performance improvement plans.* Maintained a dominant market share position of approximately 70%.* Grew year-over-year regional revenues by 166%, representing incremental revenue growth of $14.2 million.* Developed formalized field training programs for sales reps and clinical nurse

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s that were adopted for use on a national scale.* Redesigned sales territories to maximize efficiency of coverage and drive significant revenue growth.

DISTRICT SALES MANAGER (1992-1998)Managed sales performance within assigned territory, which included the supervision of 2 territory sales managers and 3 diabetes nurse specialists. Dominated market in territory with approximately 80% share.* Consistently achieved top performance sales rankings on both a regional and national basis, including:- #1 District Sales Manager for the Western Division in 1993, 1994, 1995, 1996.- #3 District Sales Manager nationally in 1994, 1995, 1996 (largest geography, smallest population).

PRIOR CAREER EXPERIENCE:Early career includes 5 years of hospital capital equipment sales as District Sales Manager with IMED Corporation and as a Hospital Sales Representative with Winthrop Pharmaceuticals. The skills and management experience developed during these early years provided a strong foundation for subsequent successes in medicalsales management.

EDUCATIONAL BACKGROUND

UNIVERSITY OF UTAH

Bachelor of Science, PsychologyCompleted Pre-Med program, which included upper division coursework in:Anatomy, Physiology, Chemistry, Biology, Physics, CalculusCo-authored 7 research papers published and presented at URSI / BEMS science conferences