regional arts victoria hart by she said theatre marketing toolkit

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  • MARKETING TOOLKIT

    HART She Said Theatre

    2017 Victorian Tour

  • Regional Arts Victoria HART Marketing Toolkit 1

    MARKETING TOOLKIT This marketing toolkit has been prepared by the producer and Regional Arts Victoria and is designed to assist your venue in preparing marketing material such as season brochures, online web listings and media opportunities. Regional Arts Victoria will prepare posters and flyers for this production that are required to be used by all venues included in the tour. Please access the tour dropbox for more materials such as media release template, images and video links. Dropbox link: https://www.dropbox.com/sh/sllr5b3spl9vpry/AADFj3lpyf1i-3mQUOi7T2ova?dl=0 This link will not change between now and the end of the tour, it will be updated as new materials are created. CONTENTS MARKETING TOOLKIT ............................................................................................................................... 1 CONTENTS ................................................................................................................................................. 1 MARKETING INFORMATION ...................................................................................................................... 2 PERFORMANCE AND COMPANY INFORMATION ...................................................................................... 2 OUR HOT TIPS ............................................................................................................................................ 2 VIDEO LINKS .............................................................................................................................................. 3 SNAP FACTS .............................................................................................................................................. 3 TARGET AUDIENCE .................................................................................................................................... 4 SYNOPSIS & SHOW COPY ......................................................................................................................... 4 PRODUCER/PERFORMER INFORMATION ................................................................................................ 5 BIOGRAPHIES ............................................................................................................................................ 5 REVIEWS AND PRESS ............................................................................................................................... 8 SOCIAL MEDIA ......................................................................................................................................... 16 LOGOS AND ACKNOWLEDGEMENTS (REQUIRED ON ALL PROMOTIONAL MATERIALS) ..................... 16 PROMOTIONAL IMAGE ............................................................................................................................ 17

    https://www.dropbox.com/sh/sllr5b3spl9vpry/AADFj3lpyf1i-3mQUOi7T2ova?dl=0

  • Regional Arts Victoria HART Marketing Toolkit 2

    MARKETING INFORMATION As at: Thursday, September 22, 2016 Producer Marketing Contact: Anna Kennedy Email: annakennedy91@gmail.com Phone: 0431 376 678 All marketing enquiries and media enquiries must be directed to Regional Arts Victoria, unless otherwise arranged. PERFORMANCE AND COMPANY INFORMATION Concept & Performed by: Ian Michael Written by: Ian Michael & Seanna van Helten Directed by: Penny Harpham Produced by: Anna Kennedy Set & Costume Design: Chloe Greaves Composition & Sound Design: Raya Slavin Video Design: Michael Carmody Lighting Design: Katie Sfetkidis Stage & Production Manager: Kate Brennan Art Form: Theatre (Storytelling/Verbatim) Running Time: 50 minutes no interval Warnings: Aboriginal and Torres Strait Islander audiences are warned that this production contains images of deceased persons. Key themes: Stolen Generations, community, family, story-telling, Indigenous affairs. Education Links: http://stolengenerationstestimonies.com Subject Areas: Australian History, Indigenous affairs, politics, Australian law, Unit 3 and 4 Drama and Theatre studies solo performance OUR HOT TIPS

    Reach out to local indigenous audiences. Make contact with Aboriginal community

    representatives and local Elders very early on in the promotion and planning of the season. Invite them in and share the context and background of the piece. Discuss a Welcome to Country to open the season and how to make it tailored to this story.

    Often local TV news stations will be interested in filming part of the show and interviewing the performer due to the politically relevant content.

    Schedule Q&As for quieter nights early in the season. They are always so impactful and people spread the word!

    Use quotes from previous reviews and emphasise that it is an award winning show that has toured extensively.

    Keep an eye out for NAIDOC Week, Reconciliation Week and Sorry Day as opportunities to share news about the season.

    A great show for senior school students preparing their final drama performance solo, send the show information to local high schools and encourage drama students to come along. Social media works well for this target audience too.

    Use social media pull images (available in the dropbox) on Facebook and Instagram to attract a younger audiences.

    Make sure you are across local cultural protocols when starting to promote your season. Contact local council and local Indigenous officers. For a good starting point read the Sydney Opera House Cultural Protocols documents.

    http://stolengenerationstestimonies.com/http://www.sydneyoperahouse.com/about_us/community/cultural_protocols.aspx

  • Regional Arts Victoria HART Marketing Toolkit 3

    Have a read this great resource by the Australia Council for the Arts - Building Audiences: Aboriginal and Torres Strait Islander Art

    VIDEO LINKS A promotional video is currently in production and will be available in the tour dropbox by October 2016. https://www.dropbox.com/sh/sllr5b3spl9vpry/AADFj3lpyf1i-3mQUOi7T2ova?dl=0 SNAP FACTS A list of short facts designed for box office staff. These facts are smart selling points and interesting details for venue staff to start familiarising themselves with the production. We recommend printing them out and placing them where the booking lines are answered.

    1. HART is a one-man show about the Stolen Generations.

    2. A deeply moving and simply told story that uses the words of four Indigenous men from WA.

    3. 50-minute running time, no interval

    4. Best suited to audiences aged 12 and up

    5. Warm and funny, but keep a box of tissues handy for when the show is over!

    6. Winner of the Best Emerging Artist award (Adelaide Fringe 2016) and winner of the Best

    Emerging Indigenous Artist (Melbourne Fringe 2015)

    7. Perfect for Theatre and Drama students as a great example of solo performance

    8. HART is a verbatim theatre piece retelling true stories of the Stolen Generations

    9. Created by Melbourne based award winning theatre company She Said Theatre.

    10. HART is a powerful work and Michael is an incredibly talented performer. Dione Joseph, theatreview.org.nz

    http://www.australiacouncil.gov.au/workspace/uploads/files/building-audiences-australia-c-55d50950f340d.pdfhttp://www.australiacouncil.gov.au/workspace/uploads/files/building-audiences-australia-c-55d50950f340d.pdfhttps://www.dropbox.com/sh/sllr5b3spl9vpry/AADFj3lpyf1i-3mQUOi7T2ova?dl=0

  • Regional Arts Victoria HART Marketing Toolkit 4

    TARGET AUDIENCE Key Audience Segments

    Audience Segment Ideas on how to activate them

    Theatre Lovers Advertise Award-winning show that has toured all over Australia and NZ. Deeply moving performance with great design elements.

    Local Indigenous groups Ongoing communication in the lead up to and during the season. Arrange for them to meet Ian, the creator/performer and ask if they can share their knowledge of the local lands. Invite them to do musical performances pre- or post-show. Ask a local elder or artist to host the Q&A. Offer discount codes for group bookings.

    High School Students Speak directly to teachers about the shows relevance to multiple subject areas including Australian History, Indigenous Culture, Legal Studies, Drama/Theatre Studies. Offer schools Q&As with the artists post show. Direct them to the Stolen Generations Testimonies website. http://stolengenerationstestimonies.com See a young Indigenous performer share his and other personal stories about the Stolen Generations in a warm and playful way.

    History buffs Use the exact words of four Noongar men and shares the personal experiences of Stolen Generations survivors. Q&As are a great opportunity to talk about the policies of the past and present that continue to impact Indigenous Australians. Contact local historical societys or approach local libraries to do a window display and promote the show.

    Politically minded Relevant to people who are engaged in Australian politics and interested in learning about the ongoing effects of the Stolen Generations policies on Indigenous Australians. Contact local universities and groups with ticket offers and a targeted campaign Join the conversation. Consider drafting a personal invite your mayor or other local spokespeople to attend the performance.

    Audience Participation suggestions: Please contact the tour coordinator to pre-organise post show Q&As. The company would prefer a local indigenous elder or artist to host any Q&As. Once a host is booked, the company is happy to assist in briefing and providi