NAACP Region IV CRATIApril 11, 2013

St. Louis, Missouri

Train the Trainers: Digital Media

Agenda- What we will cover

• Definition of digital media

• Platforms of disseminating that media

• Strategy for growing your campaign

• Power of mobile messaging – 2012 case study

• Creating, owning and producing our own campaigns for change

What is digital media?

Email Blog Mobile

Social Media

Video Photos

Crowdsource funding

Data

Social Media Behemoths

• Facebook

• Twitter

• Google +• YouTube

• Flickr

• Vimeo

• Tumblr

• Pinterest

• Instagram

Agents of Change: Micro-bloggingSaying it in 140 characters or less on Twitter

Access for the Commoners

Social Media Campaigns

• Case studies

– 1-866-My-Vote1

– Tweet for Jobs

2013 Mobile Case Study

• NAACP digital GOTV campaign

• This is My Vote campaign

• NOI/NAACP/mobile

• NAACP Memes

• 1-866-MyVote1

• VAN, mobile and Big Brother

• Targeted mobile sends

• Mining information from your mobile list

NOI/NAACP Mobile Program/ VAN

Connecticut

Mobile Messages

• NAACP: Honor those who have struggled

for the right to vote - share this image, to

remind friends that voting registration

deadlines are

approaching: http://rev.msg/xxxxx

• NAACP: Elections are just around the

corner! REPLY with your five-digit ZIP

code to get information about voter rights

in your state

Voter Registration Memes

Shares: 1,760 Likes: 3,052 Reach: 33,513 Shares: 1,409 Likes: 1,678 Reach: 25,437 Shares: 442 Likes: 1,560 Reach: 12,852

Shares: 166 Likes: 559 Reach: 15,151 Shares: 1,294 Likes: 2,352 Reach: 30,018

VAN and Target Messaging

Our goal was to register new voters.

• Matched the mobile list w/unregistered voters

• We messaged our list twice, gently nudging them to vote.

GeoTargeting

Mining Information

Continuing the conversation jadams@naacpnet.org

office: (202) 559-9619

mobile: (443) 571-6618

Twitter:

@NAACP

@JamiahAdams

Facebook:• https://www.facebook.com/naacp

(Cool Papa Bell) >