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Google Confidential and Proprietary Google Confidential and Proprietary Google: Your export market – whole World! Regimantas Urbanas Country Marke4ng Manager for Lithuania Vilnius, June 2012

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  • 1.Google: Your export market whole World! Regimantas Urbanas Country Marke4ng Manager for Lithuania Vilnius, June 2012 Google Confidential and Proprietary

2. The Digital Revolu4on Google Confidential and Proprietary 3. Digital Revolution in ContextInformationDistribution andCommunication CommerceRead Buy Talk1994199820002003 20062010Users 77M 400M500M1B1.9B Google Confidential and Proprietary 3 4. Consumer 2.0 ebay FarmvilleSold $2B via mobile62M people using it every day; an Amazon est. 800K+ virtual tractors sold dailyeBooks outsell print booksin 2010 at $3.33 eachYouTube viewsLady Gaga 1.5B video views iPhone App store Red CrossOver $4.5M of donations for Japan 25B apps downloaded made via text message Google Confidential and Proprietary 4 5. 3 devices allow for constant connectivity in theevenings and weekendsHourly Distribution of Searches by Platform (doesnt reflect absolute traffic volume)NightMorning Day Evening12:00 AM3:00 AM6:00 AM 9:00 AM12:00 PM 3:00 PM 6:00 PM 9:00 PM TabletMobileDesktopSource: Google Internal Data, 2011. % of each platforms traffic shown hourly for one day.5Does not indicate absolute or relative traffic volumes. Google Confidential and Proprietary 5 6. Internet has enabled consumer empowerment 7. Your Customers are Online. Are You? Shopping StartsSearch Engines are Online Shopping Online Preferred Source Continues in Store 94% of consumers 60% use search engines 75% search before orresearch products onlineas their go-to onlineduring a shopping tripbefore buying shopping resource 97% use online media when researching products or services locallySources: 2010 Compete Online Shopper Intelligence Study, March 2010 BIA/Kelsey consumer tracking study,Google Confidential and Proprietary2010 Deloitte LLP Survey 8. Ad Spend is Following Consumers OnlineConsumers AdvertisingMediaInvestmentsConsumption Untapped Audience Gap between ad8.2 % Online investments and media consumption32% Online47.5 % TV37% TV4% Press27.9 % Press27% Radio 7.9 % Radio Source: TNS Gallup, 2012Google Confidential and Proprietary 8 9. So, did the Digital Revolu4on reach Lithuania ? Google Confidential and Proprietary 10. Internet users change their browsing patternsGoogle Confidential and Proprietary 10 11. Companies report financial benefit from web Source: Eurostat, 2011Google Confidential and Proprietary 11 12. Lithuanian internet users, who have purchasedon-line35.30% 29.80%23.70% Y2009Y2010Y2011Source: TNS Gallup, 2012Google Confidential and Proprietary 12 13. Lithuania new rock star of start-up world!Source: Bloomberg Google Confidential and Proprietary 13 14. First Lithuanian video to top 1M views Google Confidential and Proprietary 14 15. Google investment in some categoriesVertical Monthly investment, LTLMedia26 000Travel 61 000Insurance8 000e-Commerce 27 000Quick loans74 000Source: Google internal data (2012 Q1 monthly average of TOP3 clients in vertical) Google Confidential and Proprietary 15 16. Why exporters choose to work with Google? Google Confidential and Proprietary 17. Full export potential for Lithuanian business?Google Confidential and Proprietary 17 18. Full export potential for Lithuanian business!Google Confidential and Proprietary 18 19. Why to export?Grow your business and gainDecrease your risk by being moreeconomies of scale diversifiedDont wait for your competitors to becomeSpread out yourinternational giantsfixed costsOptimise your Existing Resources Why limit a successfulbusiness to one market?Dont wait for players in other marketsto enter your market firstGoogle Confidential and Proprietary 19 20. Consumers are increasingly willing to purchase their goods and services online from overseas suppliers 85% of worldwide internet Global Market:users have bought something online 1,838 Million 1 in 3Internet Users**Would buy outside their country ifthe product/service were better orcheaper* Google Confidential and Proprietary 20 *Source: Report on cross-border e-commerce in the EU, Feb 09, Commission of the European Communities. ** eMarketeer Digital World Atlas, March 31st, 2011 21. Opportunities in EuropeLargest Markets:UK and SlovakiaPenetrable Markets:Netherlands, Italy, Poland,France Google Confidential and Proprietary 21Source: Global Market Finder - 22. Global Market Finder - inputs Asses Global demand and online competition for your products in a minute! your country Select Select theyour regions/ language countries youSelect your product or want to include services keywords in the analysis Google Confidential and ProprietarySource: Global Market Finder - 23. Global Market Finder - outputs The Global Market Finder will generate a heatmap and list showing search volume and competition. mapSearch volumesshowingand suggestedOpportunity bids Estimate of the competition in Click on +the market forto see mainyour keywordskeywordsand languages Google Confidential and Proprietary 24. How Google adver4sing can help you to get most from your marke4ng budget Google Confidential and Proprietary 25. we have come a long wayBe EngagingGoogle Confidential and Proprietary 25 26. and we can offer so much more nowBe EngagingGoogle Confidential and Proprietary 26 27. Google ecosystem 28. Google business overview 29. Be Found: Google SearchControl and convey your brand message theinstant users are looking for you on Google orour Search Partners.Benefits PricingFormat PlacementCustomizable: Google.comControl your budget Pay per Click (CPC)Ad Title, Text and URL Dozens of partner sitesInnovative ad unitsSmart Pricing Coupon ads Time & place targeting Product extensionsPay for performanceLocal extensionsAdjust on the fly Google Confidential and Proprietary 29 30. Ads Appear Above and to the Right of ResultsSearch GoogleAdWords Natural search results Search ads are fully customizable text ads that appear on, etc. and Googles partner sites.Google Confidential and Proprietary 31. Where your potential clients look at?Google Confidential and Proprietary 32. AdWords Key Benefits1. Reach2. Relevance3. Return on Investment (ROI)4. Impact on Conversions5. Costs and Flexibility Google Confidential and Proprietary 33. AdWords pays for itself1000 Lt spent on AdWords ads 0.50 ct CPC > 2000 clicks5% conversion rate = 100 sales Average sale = 50 Lt 1000 Lt investment -> 5000 Lt in sales Reinvest profits, increase budgetsGoogle Confidential and Proprietary 34. Example of AdWords campaign Domino Pizza Google Confidential and Proprietary 35. Be Engaging: Google Display AdsEngage with 80% of Internet users throughmillions of sites using text, rich media, imageand video advertising. BenefitsPricingFormatPlacement Millions of sitesPay per Click (CPC)TextYou choose sites Placement targetingPay per Impressions Image Google chooses sites:(CPM) Contextual targetingFlash (contextual targeting) Remarketing VideoMultiplier effect on SearchGoogle Confidential and Proprietary 35 36. Be Engaging: Google Display AdsContext Audience Target based on where your audience is Reach your audience based on who they are Options: Keyword Contextual Targeting, Op4ons: Demographics, Interests, Placement Targeting, Topic Targeting Remarke4ng, Similar Users + Google Confidential and Proprietary 37. GDN reaches 80% of Europes online population Thats280 MILLION people every month! In Germany:77% & 41 MILLION peopleIn France:84% & 38 MILLION peopleIn the UK:84% & 36 MILLION peopleIn Italy: 88% & 19 MILLION peopleSource: comScore, April 2010 Google Confidential and ProprietaryGoogle Confidential and Proprietary 37 38. What are the different targeting options?Google Confidential and Proprietary 39. Be Relevant: Google Mobile AdsAs more people use their mobile phones, uselocation-based targeting to be found on thego-whether through Google or throughtargeting in a mobile application. Benefits PricingFormat PlacementControl your budgetPay per Click (CPC)Search text Google.comRight ad at the right time Pay per Impressions Image Mobile optimized websites (CPM) Innovative ad units Pay per Phone Call Flexible pricingGoogle Maps-expanding1,000s of top apps Better ROIGoogle Confidential and Proprietary 39 40. Mobile solutionsSearchSitesIn Apps VideoDiscover ourMobile app! Tap Discover ourBrandText here. Mobile app! TapDiscover ourhere.Mobile app! Taphere.Mock up samplesGoogle Confidential and Proprietary 40 41. Resources Google Confidential and Proprietary 42. ResursaiAdWords inynas naujienas lietuvikame Google AdWords tinklaratyje:www.adwords-lt.blogspot.comPrisijunkite prie AdWords bendruomens ir dalinkits patirtimilietuvikame forume:!forum/adwords-forum-ltAdWords Editor Engage - Google Confidential and Proprietary 43. Thank you! Google Confidential and Proprietary