regal cin/mockingjay
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Mockingjay Pt. 1 @ Regal Cinemas (LA Live)
Online Marketing/Print/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for bBooth. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Print Advertising – In Campus Circle 6. Newsletter Advertising/Calendar Listing – Promoting show date
The campaign had 488 clicks (includes 362 bitly clicks) and 4,773 content related page views.
Print Advertising
Original Content
Page Views– 200 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Trailer Page Page Views– 120 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 557K+. Clicks – 313
Dedicated Email
Delivered– 22K+ L.A. Opened – 2,394
Clicks – 141
Campus Circle
Newsletter Emails – 22,153 Opens – 1,986
Weekly Newsletter Campaign
Total Clicks– 34
Calendar Listing
Page Views – 73 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media