refueling and retooling your special events
TRANSCRIPT
Event Rejuvenation: Using Technology to Modernize Your Events for the 21st Century
Lynne M. WesterCASE
@donorguru
Road Map
• Needs are Changing• Budgets are Changing• The “WOW” Factor• Technology is Pervasive• Who’s Watching• Who’s attending?
Design an event that encourages guests to feel that they are an
essential part of the University’s grand vision, by balancing the
old with the new, and the intimate with the global.
Too Much Looks Like Everything Else
Why Not?
TAKE A RISK
Repurpose
• Tchotchkes and other evils• Florals• Students
Eliminate Print
Change the Way you Invite
What if?
Do This:
Not That:
That extra something…
The Attendee Experience
Follow Up
• Questions??• Comments??• THANK YOU!• Lynne M. Wester• [email protected]• www.donorrelationsguru.com• Twitter- @donorguru