refresh bryan-college station profitable business growth by eschipul
DESCRIPTION
Keynote slides from my Refresh Bryan / College Station presentation on profitably growing a technology business.TRANSCRIPT
Starting and profitably growing a technology business
Ed SchipulSchipul - The Web Marketing Company
www.schipul.com
Goal of business?To make a profit
Who we are
• Schipul (www.schipul.com• Tendenci (www.tendenci.com)
Let’s talk Economics
Crossing the ChasmGeoffrey Moore
Image thanks to: http://www.i-dialogue.com/blogs/
Value equivalency
http://www.mckinsey.com/ideas/books/priceadvantage/index.asp
3 rules of being a billionaire
1. Sell at profit
2. Recurring revenue model
3. Love what you do
http://www.flickr.com/photos/loritingey/350043329/
READ!!!
http://www.flickr.com/photos/santos/27538777/
4 phases of Web biz
1. Web designCommissioned Chapels
2. SEO
• Traffic matters
• Links are currency
• Content is king
3. Web marketingIs direct marketing
4. Social Media
• Your network matters
• Your reputation matters
• Your participation matters
Life is...
• “Life is Difficult” - The Road Less Travelled
Excuses
• “Any Excuse, No Matter How Valid, is Still an Excuse” - The 7 Habits of Highly Effective People, Covey
Easy Success
• No such thing.
• Just work smarter AND harder.
To re-cap
• The goal of business is to make a profit
• How to become a billionaire
• 4 phases of Web development
Thank you!
Ed Schipul, CEOSchipul - The Web Marketing Company
www.schipul.comwww.brandtobedetermined.com
v. (281) 497.6567