Refresh Ads whitepaper

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<ul><li>1. CopyrightSocialGearLLC.Inc.Allrightsreserved.1</li></ul> <p>2. TECHNOLOGYOVERVIEW SUMMARY RefreshAdsisthefirstresponsiveaddeliveryplatformthatallowspublishers tomonetizeanyscreenonamobileappormobilesitewithapull-to-refresh function.RefreshAdsaredeliveredintheotherwiseblankspaceinside/above thepulltorefreshfunctionusedtorefreshthecontentitemsonapage.The RefreshAdsnetworkprovidesadvertiserswithsuperiortargetingand accuracyofaddeliveriesbygeos/location,day-part,devicecarrier,device manufacturer,categoryandOS.WithRefreshAds,advertisersexperiencea significantreductionincostandimpressivereturnsoninvestmentwithour self-serveplatform,whichallowsforcompletecontroloverallaspectsof advertisercampaigns. CopyrightSocialGearLLC.Inc.Allrightsreserved.2 3. CONTENTS SUMMARY......................................................................................................................1 CONTENTS.....................................................................................................................2 ABOUTREFRESHADS..................................................................................................2 CONCEPT.......................................................................................................................4 DELIVERY......................................................................................................................5 VALUE............................................................................................................................6 IMPACT...........................................................................................................................7 CONTACTINFORMATION.............................................................................................9 ABOUTSOCIALGEAR,LLC. SocialGearLLC.wasfoundedbyRizNwosuin2009.The companyscurrentmainproductistheRefreshAdNetworkthat deliversadswithinthepull-to-refreshfunctionofmobileappsand mobilesitethatusepull-to-refreshtoupdatetheircontentfeed. Refreshadsfittheblankspacethatisusuallyexposedwhenauser pullsdownthescreentorefreshitscontentitems.Thispreviously un-monetizedandun-usedspaceabovethecontentofthepage nowpresentsanewsourceofrevenueforpublishersandan excitingopportunityforadvertiserstoreachpotentialcustomers withafreshanduniqueadformat.Thecompanyisheadquartered inBeverlyHills,CA.FormoreinformationaboutSocialGear,please visitwww.social-gear.com. CopyrightSocialGearLLC.Inc.Allrightsreserved.3 4. CONCEPT Untilnow,mobileadswerelimitedtosuperimposedplacementontopofthe contentofascreenforcingpublisherstogiveupvaluablepixels,obscuring partsoftheircontentinexchangeforadrevenuesandannoyedusers.THECURRENTMARKET Theexistinginfrastructureinthemarketisbasedontheconceptofmobile publishersmakingavailablescreenrealestateforadplacementsothat advertisersandagenciescancreateadsofthosespecificspacestorunonthe publishersmobileappsandsites.Todaythereare60standardadsizesfor mobiledevicescurrentlyinuseinthemarketplace,alltakingupvaluable sectionsofthescreen(aboveandbelowthefold)andnegativelyaffectingthe overalluserexperience. Forpublishers,strikingtheappropriatebalancebetweenhowmuchscreen realestatetosacrificeforadplacementsandtheinevitableuseranger towardsinterruptiveadscanbequitedifficult.Inregardstomobiledesign, givinguppixelsforadplacementaffectstheoveralldesignanduser experience.Alsomobileadscouldbemoreeffectiveiftheydidntcause annoyancetotheuserbyforcingthemtotakeanextraactiontogetridof unwantedadssuchasclickingonaCancel,interruptingtheusersuseofthe appormobilesite. Asthenumberofmobiledevicesonthemarkethasincreased,sohasthe complexityofmobilecontentcreationandaddelivery.Publishersaredealing withanaudiencethatismorediversifiedwithanever-increasingnumberand varietyofsmartphones,eachwiththeirownscreenformats,resolutions,and operatingsystems.Whilein-streamnativeadscarrythepromiseofproviding aconsistentcontent-optimizedbrandingopportunityforadvertisers, deliveringthemacrossmultiplepublisherswithvaryinguserinterface designsacrossmultipledeviceshasremainedcomplicatedandchallenging. Currentnativein-streamadofferingsareyettosolvethescalabilityquestion. HoweverRefreshAdsofferascalablenativeabove-streamadsolution.THENEWMARKET SocialGearisthefirstcompanytointroducethetechnologicalinfrastructure todeliverresponsiveadvertising,whichisbasedonanalternativeconceptof howadplacementsaredefinedonpublisherappsandmobilesitesandhow advertisermessagesaredeliveredtothoseplacements. CopyrightSocialGearLLC.Inc.Allrightsreserved.4 5. RefreshAdsforcesyoutothinkoutsidetheboxofwhatweknowasstandard mobileadformats.Refreshadsarenotrevealeduntilauserpullstorefresh thescreen.Theyalsodonothavetobedisplayedorin-viewforaspecific amountoftime.RefreshAdsareresponsive;adsthatrespondtoauserspull- to-refreshaction,graduallyrevealingitselfastheuserpullsdownthescreen. Furthermoretheydontoutstaytheirwelcome.Refreshadsdisappear upwardswiththescreenasthenew/updatedcontentisreturnedfromthe server.WithRefreshads,publishersdonthavetosacrificevaluablescreen realestateorcompromisetheirdesignintegrityortheuserexperienceforad placement. Insteadofpayingforadsthatusersarealreadyblindandimmuneto, advertiserscaninsteaddeliveradsthatstillretaintheflashyandattention grabbingaspectofstandardsuperimposedmobileadswithoutbeing interruptiveandannoyingtopotentialcustomers.Thetechnologyisalsovery flexible;publisherscancustomizevisualaspectsofthepull-to-refresh functiontobetterfittheirdesignaesthetic.Publisherscannowmonetizewithresponsiveadsthataredeliveredviathepull torefreshmechanismoftheirappormobilesite.Delivery PublishersarerequitedtomakeaminimalintegrationoftheRefreshAdsSDK intotheirappsormobilesitestoenablethemforRefreshAddelivery.By enablingtheRefreshAddelivery,publisherscannowprovideuserswitha CopyrightSocialGearLLC.Inc.Allrightsreserved.5 6. morenativeandorganicadexperiencethatisbuiltspecificallywiththe mobileexperienceinmind. ARefreshadimpressioniscountedthemomenttheuserpullsdownto refreshthescreenscontentitems.Dependingonthenetworkcoverageinthe areawherethedeviceislocated,theRefreshadcanbedisplayedlongeror shorter.AsRefreshadsareonlydisplayedfortheamountoftimeittakesfor thescreentorefresh,thecurrentnetworkconnectivitywilldictatehowlong theadisdisplayedfor.Alternativelyausercanholddownthescreenforas longastheywant,keepingtheadinviewfortheduration.Adsdelivered throughtheRefreshAdsserverareguaranteedtobe100%inviewandabove thefoldplacement. Targetingoptionsincludetheusersgeoorlocation,day-partusingthedevice time,thedevicemanufacturer,theoperatingsystemonwhichthedeviceruns andthepublisherscontentcategory.Forexample,anadcampaignthatruns internationallybuttargetedbydaypartofnoonto6pmwilldeliveradsfrom noonto6pmlocaltimeforusersaroundtheworld.VALUE TheRefreshAdserverplatformsimplifiesthewaypublishers,adagencies andbrandadvertisersdeliveradcreativethroughitsself-serveplatformthat allowsforthemaximumcontrolandcreativefreedomforeveryoneinthe valuechain,whichtranslatestoahugecostandeffortsavingsforboth advertiserandpublisher. ReturnoninvestmentforadvertisersarehigherbecauseRefreshadsare alwaysplacedabovethefoldandalwaysinviewwhentheuserpullsto refreshthescreenbecausetheirattentionisusuallyfocusedatthetopsection ofthescreenwhiletheywaitforthescreenscontenttorefresh.Agenciescan domorewithless;gainingtheultimateaddesign,creativity,placementand adbuyspecificity.Publishersarefreetocustomizethepull-to-refresh creativelayoutanddesigntobestfittheirappormobilesitedesignand layout,givingthemtheopportunitytocreatenewadvertisinginventory withoutredesigninganypage,interruptinganyuser,orinterferingwithany content. Inadditiontoasignificantreductionintermsofcostandefforttogenerate, uploadandmanagecreativematerials,butRefreshadsalsoincreases potentialadvertisingrevenuesbyenablingadstobedeliveredinthe otherwiseblankspacesusersareforcedtostareatwhentheypull-to-refresh thescreenscontents.TheRefreshAdsSDKdynamicallydeliversadsinthese CopyrightSocialGearLLC.Inc.Allrightsreserved.6 7. otherwiseemptyspacesavailableontheusersscreen,creatingnewpremium inventory. Whenauserpullstorefreshthescreen,theblankspaceabovethecontentis dynamic,alwayschangingbasedontheuserspull-down,push-uporrelease ofthescreen.Someappsdeliverstaticskinsorwallpaperstothisdynamic spacebutneverbeforehasanadbeendeliveredinthisspaceuntilnow.Also Refreshadsaredesignedandoptimizedformobilescreensensuingthe optimumuserexperience.IMPACT Theneedforabettermobileadformatisalignedwiththeinterestsof publisherswhoneedtomonetizetheirmobilecontent,andagenciesand advertiserswhoneedtoreachaudienceswiththemostimpactfuland creativemessagingpossible.Itisalsokeytothefutureofmobileappsand sites,mobilebrowsing,mobiledesignanddevelopment. Mobiledeviceshaveasmallscreentoworkwithandcannotaffordtogiveup muchscreenrealestateforadvertising.Furthermore,mobiledevicesare moreintimateandthusrequireadstofeelorganictothedesignoftheappor mobilesiteratherthananafterthought. WithRefreshAds,publishersaregeneratingnewincrementalpreviously untappedrevenues.Agenciesaredeliveringmorevalueatalessercost. Advertisersareincreasingtheirbrandeffectivereachandreturnon investment.FurthermoreasRefreshadsdonotcannibalizeorcompetewith anyexistingadspublishersmightcurrentlyhaverunningontheirappsor mobilesites,publishersareabletoimplement,measureandcomparethe performanceofrefreshadssidebysidewithotherrunningadformats. Thefactthatusersdon'tseetheRefreshaduntiltheypull-to-refreshthe screenallowsuserstoclickontheadsattheirownconvenienceasopposed towithinonlyafewsecondsofitshowingintheapp.Thishasallowedour testcampaignstoperformsignificantlybetterthanstandardbannerads.By notclutteringthescreenandadverselyaffectingtheuserexperience,users haverewardedRefreshadswiththrough-the-roofengagement. Refreshadsgivespublisherstheopportunitytomonetizethose'moments'of naturalinactionwhentheusersisexpectingtowaitfortheupdatedcontent toload.Wecallthesefewsecondsthe'MobileWaitingRoom'.Additionally Refreshadsaresizedtobeanaturalfitfortheblankspacepresentedtousers whentheypull-to-refreshthescreenscontent.ThishasallowedRefreshads tobesizedmuchlargerthanstandardbannerads;320x200(or300x200) CopyrightSocialGearLLC.Inc.Allrightsreserved.7 8. whichis4xthesizeofstandardbanneradunitsandthuscancommand premiumratesoverstandardbanneradunits. TheRefreshAdsinnovationoffersanalternativetechnologicalinfrastructure formobileaddeliverybyrespondingtoapull-to-refreshgesturewitha responsivead.Thiscreatesnewmarketsofadspacebeyondthestandard mobileasinventory,creatinganewopportunityforindustryplayers includingbrandadvertisers,advertisingagencies,mobilepublishersand developers. REFRESHADSPERFECTLYFILLTHEEMPTYSPACETHATISEXPOSEDWHENAUSERPULLSTO REFRESHTHESCREEN.RefreshadscomplywiththeIABs3MSInitiativemeaningthatanad impressionisnotcounteduntilatleast50%oftheadpixelsisin-viewforat least1second. ClicksorconversioncambetrackedthroughtheRefreshAds dashboardandusedforcampaignoptimization. CopyrightSocialGearLLC.Inc.Allrightsreserved.8 9. CONTACTINFORMATION Regardingquestionsaboutthisdocument,pleasecontactriz@social-gear.com orvisitwww.social-gear.com.CopyrightSocialGearLLC.Inc.Allrightsreserved.9 </p>