The glue between Twitter & video on demand

EXECUTIVE SUMMARY

TRUSTED BYWhat we do:

Currently Raising:

Traction to date includes:

Reframed is a video player used by

• Viewers to get a social viewing experience • Content producers to increase engagement with their videos

We are outperforming the top online video platforms on average session duration by over 100%

• £350,000 Seed round to continue to prove commercial proposition & position for series A

We’re spending more time watching on-demand video

- Statisa

0

225

450

675

900

2010 2011 2012 2013 2014

Internet Timeshifted

Number of minutes spent watching video content per month

Fewer people are watching linear TV

WE’RE ALL OUT OF SYNC

53% of people prefer to watch time-shifted TV content instead of live.

We lose context because our conversations take place away from the video on social media.

Reframed solves the problem for all these groups by bringing the conversation together, synced to the video

THIS IS A PROBLEM FOR…

VIEWERS

Who “miss out” on the 2nd screen social experience, if they are not watching live.

Find it difficult to join in the conversation later.

CONTENT PRODUCERS

Are all fighting for the attention. Video is expensive, so trying to get people watching content for longer periods is difficult.

BRANDS

Are fighting to get brand exposure and connect with the millennial audience, where traditional methods aren’t resonating.

BRING THE CONTEXT BACK

By bringing the conversation back around the video, we give it context...

... bring more people to the video for longer and join in the conversation.

The ultimate video experience - a unique interaction with Twitter

Available both as a platform and a video player

While everyone else is making videos shorter until they become 6 sec vines, we’re different. We’ve made it very simple for people to share a video that starts from the moment they're talking about - with no editing.

Because we don’t chop up the video, Reframed’s technology doesn’t infringe licensing agreements and allows people to see the rest of the content.

SHARE MOMENTS

SEE REACTIONS

For livestreams and pre-recorded videos with real time interaction for viewers on the client’s website

IN ACTION

The ultimate catchup experience

Viewers stay 6 times longer on a Reframed video, than non-Reframed video

6 times

Reframed gets 18-25 year olds spending an average of 20 mins per video - many times more than the industry benchmark

59% of viewers are likely to take another action onsite.

59%

Reframed videos get 20% more traffic than non-Reframed videos

20%INCREASING ENGAGEMENT

TRACTION

4 million+Tweets synced to broadcast video

148Countries

USED BY

BUILDING OUR AUDIENCE

0

4500

9000

13500

18000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

New Users Total Users Page views

Reframed solves the problem for all these groups by bringing the conversation together, synced to the videoWe are outperforming the top online video platforms

on average session duration by more than 100%

We have automated identifying upcoming YouTube livestreams and syncing the tweets to it, which has increased our users and page views

Automation

IP

2 UK Patents Pending

Application covering the asynchronous commenting invention - filed March 2015

Application covering the data display method - filed June 2015

Trademark for “Reframed” and our icon has also been approved

KEV PRICE CO-FOUNDER, CEO

Coder since 1998, managed user acquisition for hundreds of online businesses. 6 years’ experience owning and leading a successful digital company

SENIOR TEAM

JO YORK CO-FOUNDER, COO

Computing graduate with 18 years’ UX experience. 6 years’ experience owning and leading a successful digital company

DR ADRIAN GORDON CTO

+25 years’ development experience including Artificial Intelligence techniques in machine learning and mobile.

NON-EXEC & ADVISORS

DAVID WHITMELL NON-EXEC, CHAIR

Institute of Directors Diploma in Company Direction Held directorships in more than 15 SMEs

PAUL WHITEHEAD NON-EXEC

Commercial Director, uSwitch Former Head of Corporate & Business Development, Channel 4

SARAH WOODCo-Founder and Co-CEO of video ad tech company Unruly

ADVISOR

PROGRESS SO FAR

Q4 2013 2014 2015

MAIN FOCUS

KEY METRICS

Proof of concept

Beta product launch, defining the core product & Alpha Launch

Refining the tech, testing markets & building our own audience

• BBC as Customer • Information Commissioners Office as

Customer • Formed a Partnership with Thinking

Digital Conference and Trinity Mirror • Formed a Partnership with Kaltura • Found Product/Market fit • Refined Marketing Messaging

BUSINESS PROGRESS

• Formed a Partnership with Twitter • Explored Market Research

Companies as Key Market • £90K Seed, Feb • £328K Seed, Dec*

• Incorporated • Joined

Ignite100 Accelerator

• £22.5K Seed Aug

• Av. session duration: 01:46 mins • Returning users: 18% • 850 videos on our system • Av. session duration 40% of the top

video sites worldwide • 86,000 tweets synced to video

• Av. session duration: 10:13 mins • Returning users: 42% • 4600 videos • Av. session duration 200% of the

top video sites worldwide • 4,800,000 tweets synced to video

* Institutional investors in this round were IP Group & North Star Ventures

TARGET MARKET

• Increased exposure to their message

• Direct audience interaction with their brand

BRANDS

• Greater return on investment in video production

• Increases value of cost per thousand ad impressions

• Increased community engagement

LIVESTREAMS

• Increased community engagement

• Greater ad revenue • Greater audience reach

through social media

PLATFORMS

• Increased community engagement

• Greater audience reach through social media

• Greater ad revenue • Increased demand from

international buyers

BROADCASTERS

• Greater return on investment in video production

• Increased attendance at future conferences

CONFERENCES

MONETISATION

BASIC

For Conferences & Livestreams

• Guaranteed capture & backup

• No adverts

+£1,000 per day per stream

FEATURES

PREMIUM

For Brands & Sponsors

Basic plus: • Custom colours &

fonts • Own triggered

messages

£3,000 setup & +£1,000 per video

per month

FEATURES

ENTERPRISE

For Broadcasters & Platforms

Premium plus: • Own ad integration

£20,000 setup & +£5,000 per month

FEATURES

FREE

For Viewers, Bloggers & YouTubers

• Adverts revenue split (if traffic high enough)

FEATURES

Timed adverts

£350,000

THE ASK

Will enable us to:

• Become cash break even • Build our audience to 500,000

visits per month • Double the team • Invest heavily in Advertising

We’re looking for polished investors to bridge the gap in development & sales

• Build Native mobile solution • Secure international patents • Position ourselves for Series A • Our goal is to sell the business to a trade

buyer for £25 million within 3 years.

Ignite Accelerator Alumni 2013

Entrepreneurs in residence at BBC Worldwide Labs

Kaltura Exchange Partners

PARTNERSHIPS

Twitter Partners

SMG’s NextTechNow Programme

To discuss further or arrange a meeting, please contact: Kev Price, CEO kev@reframed.tv 07808 571755