Referral Programs and

Aff iliate Programs

4 Big Dif ferences

Referrals are personal

The advocate (the person who makes the referral) and the prospect know and trust one another.  Prospects are more likely to trust a recommendation from a friend than any other source, Nielsen has found. "

Affiliate programs generally don’t leverage relationships and transparency. When I read a blog post recommending a brand, it’s not nearly as influential on me as if a friend recommended the brand."

In contrast

Referred Leads are High Quality

In referral programs brand advocates know both the brand and the prospects they refer, so there is a high probability that they are referring friends and associates that are a good fit for the brand. "

Our data shows that personal referrals close 42% of the time, double the industry average of 21%.  That translates to two new customers for every five referrals made."

Referral Programs Drive High Lead-

Close Rates

Referral Programs Drive High Advocate

Participation

They enable brands to directly reach out to their customers, employees, and partners to uncover loyal brand advocates. "

Amplifinity’s referral amplification software turns customer, employee and partner advocacy into revenue. Our platform provides complete referral tracking and management with 100% accuracy so none are missed. Enterprises like ADP and DirecTV trust Amplifinity to enable high-quality acquisition while providing an engaging, fully-branded experience for their advocates. "

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