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Adding Keywords to Your Account Main Keyword Guidelines:

• 10-20 keywords per ad group. • Begin with only modified broad match keywords ( +therapist +near). • Only include 2 terms max per keyword ( +therapist +near ) instead of ( +find +a

+therapist +near +me ). • There should be no space between the plus sign and the first letter of the keyword. • Do include a space between the last letter of a given keyword and the next

keyword’s leading plus sign.

STEP ONE: Go to Keywords Tab

STEP TWO: Press Blue Plus Sign

STEP THREE: Select an Ad Group

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STEP FOUR: Add 10-20 Modified Broad Match Keywords

STEP FIVE: Click the Blue Save Button

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