reexamining library mobility: the analog to your digital

R E - E X A M I N I N G

@c h a r b o o t h

MOBILITY:

the ana log t o your d ig i ta l

MOBILITY:


MOBILITY:


T E A C H I N G & L E A R N I N G

U S E R R E S E A R C H

A C A D E M I C P R O D U C T I V I T Y

MOBILITY:


MOBILITY:

! !

MOBILITY:

x x x MOBILITY:


MOBILITY:


a n a l o g

a n a l o g

d i g i t a l

t h e c l a r e m o n t c o l l e g e s

2008 v 2 0 11

2008 : o h i o u n i v e r s i t y

S u r v e y 1 Survey 2

timeframe Winte r Quarte r 200 7-8 Sp rin g Qu ar t er 2008

design 55 on l ine q uest i ons , mos tl y closed-f or m ( Liker t scale , mul t . choice)

22 on l ine q uest i ons , mul t iple choice a nd o p en response

scope te chnology and l i bra ry us e lib rary use a nd p erce pt i ons

sample 3,648 r es pondents (1 8% o f st ude nt body)

1,651 r es pondents (8 % of st udent body)

incentive 3 $100 p ri zes aw ar d ed 1 $100 p ri ze awar de d

promotion all-s tu d en t e mai l , l ib rary b log all-s tu d en t e mai l , l ib rary b log

analysis descri pt i ves , c rosstab s cod ed veraba ti m response s


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Personal digital

assistant

Smartphone

Handheld gaming

device

Desktop computer

Gaming system

Portable media player

Laptop

Mobile phone

Immigrant

Native

Digital “immigrant”

Digital "native”


0% 20% 40% 60% 80% 100%

toolbars

Facebook

text/SMS

mobile browsing

web calling

MySpace

would use might use would not use

(% of total respondents using each technology)

36%

16%

6%

80%

86%

17%

Receptiveness to Library Technology

2011 : c a l i f o r n i a c o m m u n i t y c o l l e g e s

participants

East Los Angeles Community College Mendocino Community College Merced Community College Mission College Santa Barbara City College

timeframe Winter 2010–Spring 2011, survey live Feb 7- March 7 2011

design 28 SurveyMonkey questions, open-ended and closed-form

scope student library and technology use and perceptions

sample 3,168 total respondents, 80% completion rate

incentive $100 cash prize awarded per campus

promotion varied by campus: all-student email, Twitter/ Facebook, student portal, library website

testing student focus groups, expert researcher vetting

analysis descriptives, crosstabs


Yes No 0%

10%

20%

30%

40%

50%

60%

Do you currently own a web-enabled MOBILE PHONE, SMARTPHONE, or HANDHELD DEVICE such as an iPad?


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Smart phone (iPhone, Blackberry, etc.)

Laptop or notebook computer

Printer

Digital camera (non-mobile phone)

Mobile phone (non-web enabled)

Portable media player (iPod, etc.)

Gaming console (PS3, etc.)

Handheld web browser (iPod Touch, etc.)

Desktop computer

Handheld gaming device

E-book reader (Kindle, Nook, etc.)

Tablet computer (iPad, etc.)

Do you own the following items, and, if so, how old is the most recent purchase?

Less than 1 year old 1‐2 years old 3‐4 years old

More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Read e-books

Check in to a location-based service

Do research for an assignment

Play games

Download music

Watch videos

Conduct personal business

Make a status update

Download apps

Check information (news, specific

Send email

Check Facebook, MySpace, etc.

Use a search engine

Take pictures

Text message

How often do you use your web-enabled mobile phone, smartphone, or handheld device to do the following?

Very frequently Frequently Occasionally Rarely

Very rarely Never (doesn't interest me) Never (didn't know I could) Never (my phone/device can't)


49%

33%

33%

43%

42%

48%

48%

34%

46%

54%

54%

33%

29%

28%

31%

29%

32%

30%

27%

29%

26%

25%

4%

5%

4%

4%

5%

4%

4%

8%

6%

5%

6%

9%

23%

24%

15%

16%

10%

11%

21%

12%

9%

9%

6%

10%

11%

8%

8%

6%

7%

9%

7%

6%

6%

Find library hours, locations or phone numbers

Ask a librarian for help or advice via chat

Ask a librarian for help or advice via text message

Use library research guides and tutorials

Search for e-books in the catalog

Search for articles in library databases

Search for books in the catalog

Send a call number from the catalog

Access online reserves

Receive renewal or overdue notices

Check your library account/renew books

If your mobile device supported the following library services, how likely would you be to use them?

Very likely Fairly likely Not sure Unlikely Very unlikely


2012 : E C A R S t u d y o f U n d e r g r a d u a t e s a n d I T

* n e x t 8 s l i d e s *

”

“

R E - E X A M I N I N G

MOBILITY

( IM)MOB I L I T Y

( IM)MOB I L I T Y (in)access i b l e


( i n)conven i en t


( i n)conven i en t

( i n) f l e x i b l e


( i n)conven i en t


( i n)v i s i b l e


( i n)conven i en t


( i n)v i s i b l e

( i n)ev i t ab l e

d i g i t a l

a n a l o g

MOBILITY:


c h a r b o o t h @ g m a i l

i n f o m a t i o n a l . c o m

@ c h a r b o o t h

C H A R B O O T H

i n s t r u c t i o n s e r v i c e s

M A N A G E R &

e - l e a r n i n g

L I B R A R I A N

c l a r e m o n t c o l l e g e s

L I B R A R Y

s l i d e s h a r e . n e t / c h a r b o o t h

I M A G E S

m o s t e v e r y t h i n g : y o u r s t r u l y &

i P h o n e : w w w . c o m m o n s . w i k i m e d i a . o r g

d i g i t a l c l o c k : r h a n v i n t a g e . b l o g s p o t . c o m / 2 0 1 1 _ 0 1 _ 0 1 _ a r c h i v e . h t m l

a n a l o g c l o c k : w w w . w h y w o n t m y . c o m / w p - c o n t e n t / u p l o a d s / 2 0 1 1 / 0 5 / c l o c k . j p g

R E S E A R C H B o o t h , C . ( 2 0 0 9 ) . I n f o r m i n g i n n o v a t i o n : T r a c k i n g s t u d e n t i n t e r e s t i n e m e r g i n g l i b r a r y t e c h n o l o g i e s a t O h i o U n i v e r s i t y . C h i c a g o : A s s o c i a t i o n o f C o l l e g e a n d R e s e a r c h L i b r a r i e s , A m e r i c a n L i b r a r y A s s o c i a t i o n . www.slideshare.net/charbooth/informing-innovation-tracking-student-interest-in-emerging-library-technologies-2010

B o o t h , C . ( 2 0 1 1 ) . C a l i f o r n i a C o m m u n i t y C o l l e g e S t u d e n t L i b r a r y & T e c h n o l o g y E n g a g e m e n t S u r v e y : 2 0 1 1 P i l o t F i n a l R e p o r t . www.slideshare.net/charbooth/california-community-college-student-library-technology-engagement-survey-2011-pilot-final-report

Dahlstrom, Eden, with a foreword by Charles Dzubian and J.D. Walker. ECAR Study of Undergraduate Students and I n f o rma t i o n T e c h n o l o g y , 2012 (Re s e a r c h Rep o r t ) . L o u i s v i l l e , CO EDUCAUSE Cen t e r f o r A p p l i e d R e s e a r c h , S e p t e m b e r 2 0 1 2 , a v a i l a b l e f r o m w w w . e d u c a u s e . e c a r . e d u

D o b b i n , D a h l s t r o m , A r r o w a y , & S h e e h a n . ( 2 0 1 1 ) . M o b i l e I T i n H i g h e r E d u c a t i o n . E D U C A U S E C e n t e r f o r A p p l i e d R e s e a r c h , a v a i l a b l e f r o m w w w . e d u c a u s e . e c a r . e d u

Koole, Marguerite. (2009). ”A Model for Framing Mobile Learning," in Mohamed Ally, ed., Mobile Learning: Transforming the D e l i v e r y o f E d u c a t i o n a n d T r a i n i n g , p . 4 1 E d m o n t o n , A B : A U P r e s s .

reexamining library mobility: the analog to your digital

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