reembed at open coffee athens
DESCRIPTION
Slides as presented at the event.TRANSCRIPT
Riding the Startup Rollercoaster
Open Coffee Athens LXVIIAthens, October 3 2014
About Us
Problem
When a site embeds a video from YouTube
The player does not fit into the site
They have no idea if anyone is watching it
They can't make money
Solution
Customizable Video PlayerCreate your own video player using the reEmbed wizard. Choose a style, add your logo, and pick your colours.
Realtime AnalyticsSee in realtime what users are watching and where. Track video plays, completions, shares, and more.
Make Money with AdsMonetize your videos with a variety of ad formats including pre-rolls, post-rolls, and overlays.
Customize
Monitor
Monetize
Business Model
Freemium
Monthly Plans
Free €15 / month €100 - €500 / month
We Place AdsNo Branding Place Your Ads
No Ads
Current Situation
€80,000 funding
5 employees
2.5 million videos each day
1,700 signups
9% weekly growth
88 countries
Paying customers
Timeline
2010
Idea
Prototype
MVP
2011
Moved to LA
Customers
Business Plan
2012No
Funds
Need to rewrite player
Founders Split
2013
Funding
Build Team
Finish New
Player
2014Launch
Income
LESSONS LEARNED
Money & Funding
Have a specific plan, know how to
spend the money and why
Treat it like it's your own
Always be aware of your burn rate
and your runway
Building a Team
Much more difficult than it seems
Want to create a culture where
people enjoy coming to work
Inspire people, make them feel
important
Acting on Metrics
Your goals should be quantifiable
Be careful what you measure
Accept new features based on
objective results
Our Future
Target 2 million websites with
YouTube videos
The fun begins then
Join us if you want your work to be
seen by millions of people every day
https://www.reembed.com/jobs