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Riding the Startup Rollercoaster Open Coffee Athens LXVII Athens, October 3 2014

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Slides as presented at the event.

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Page 1: Reembed at Open Coffee Athens

Riding the Startup Rollercoaster

Open Coffee Athens LXVIIAthens, October 3 2014

Page 2: Reembed at Open Coffee Athens

About Us

Page 3: Reembed at Open Coffee Athens

Problem

When a site embeds a video from YouTube

The player does not fit into the site

They have no idea if anyone is watching it

They can't make money

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Solution

Customizable Video PlayerCreate your own video player using the reEmbed wizard. Choose a style, add your logo, and pick your colours.

Realtime AnalyticsSee in realtime what users are watching and where. Track video plays, completions, shares, and more.

Make Money with AdsMonetize your videos with a variety of ad formats including pre-rolls, post-rolls, and overlays.

Page 5: Reembed at Open Coffee Athens

Customize

Page 6: Reembed at Open Coffee Athens

Monitor

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Monetize

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Business Model

Freemium

Monthly Plans

Free €15 / month €100 - €500 / month

We Place AdsNo Branding Place Your Ads

No Ads

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Current Situation

€80,000 funding

5 employees

2.5 million videos each day

1,700 signups

9% weekly growth

88 countries

Paying customers

Page 10: Reembed at Open Coffee Athens

Timeline

2010

Idea

Prototype

MVP

2011

Moved to LA

Customers

Business Plan

2012No

Funds

Need to rewrite player

Founders Split

2013

Funding

Build Team

Finish New

Player

2014Launch

Income

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LESSONS LEARNED

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Money & Funding

Have a specific plan, know how to

spend the money and why

Treat it like it's your own

Always be aware of your burn rate

and your runway

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Building a Team

Much more difficult than it seems

Want to create a culture where

people enjoy coming to work

Inspire people, make them feel

important

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Acting on Metrics

Your goals should be quantifiable

Be careful what you measure

Accept new features based on

objective results

Page 15: Reembed at Open Coffee Athens

Our Future

Target 2 million websites with

YouTube videos

The fun begins then

Join us if you want your work to be

seen by millions of people every day

https://www.reembed.com/jobs