reema pfr ppt
TRANSCRIPT
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RAM HANDICRAFT
(ART WITH HEART)
ANKIT BAJAJ
MANISH KUMAR
REEMA KUMARIMONIKA TOMAR
ADDRESS:
MANUFACTURING UNIT- D-231 SEC-5 GREATER NOIDA
CORPORATE OFFICE- F-132 SEC-10 NOIDA ,G.B NAGAR ,UP
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NATURE OF THE BUSINESS
Our business is mainly a handicraft manufacturing unit
(mainly handmade items).Our firm / enterprise is a
partnership firm which is registered under Indian
Partnership Act, 1932.
OBJECTIVE OF THE PROJECT
To know about the market potential for the handicraft
To analyze the handicraft manufacturing, its competition,
customer preferences and their satisfaction level.
To find out the major players in the market
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INDUSTRY
The small-scale industries including handicrafts can play a
major role in the development of the economy of both
developed and the developing countries equally.
The 90-95% of the total industrial products of the world isproduced in small workshops run by less than 100 people.
The Indian handicrafts industry is highly labour intensive,
cottage based and decentralized industry.
There is huge market potential in all Indian cities andabroad.
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TECHNICAL FEASIBILITY
PRODUCT:-The product range consists of:
Greeting Cards
Various types of soft toys like Teddy bears etc.
Holiday gifts and decorative items like bells.
Brass handicrafts
USE OF THE PRODUCT
GIFT
Home decoration
Toys
Clothes
Accessories
Handmade paper product
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MANUFACTURING PROCESS
Design making Molding Casting
Polishing
Decorative
processesFinishingPlating
Qua
litychec
king
Transport and
packaging
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ALTERNATIVE MANUFACTURING PROCESS
JUSTIFICATION FOR THE ADOPTION OF SELECTEDPROCESs
This process has been selected in relation to the availabilityof human resources, feasibility of economies of scale, equation ofthe present demand and the amount of units to be produced at atime.
PLANT SIZE
The proposed manufacturing unit will be on 2000 sq. feet ofland.
PLANT LOCATION
Our enterprise is divided into the manufacturing unit and theoffice. The manufacturing unit is located at Greater Noida andour office is situated at Noida sec-10.
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PRODUCTON SCHEDULE
Item Name Production time (per piece)
Greeting card 10 minutes
Teddy bear 1 hour 30 minutes
Embroided clothes 3 hours
Artificial Jewellery 20 minutes
Bangles 10 minutes
Bracelet 10 minutes
Photo frame 15 minutes
Flowers and vase 30 minutes
Decorative mask 10 minutes
Brass handicraft 50 minutes
Mixed metal artifacts 1 hour 10 minutes
Paper bags 07 minutes
Photo album 18 minutes
Envelop 05 minutes
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SELECTION OF MACHINERY AND EQUIPMENT
S. No. Particulars No. Rate Amount
1 Molding machine 1 200000 200000
2 Casting machine 1 300000 300000
3 Surface planner 9 30000 270000
4 Grinder(small) 5 2500 12500
5 Mixer (big) 5 7000 35000
6 Driller 2 1500 3000
7 Band show (aara
machine)
1 25000 25000
8 sewing machine 3 30000 90000
9 Glass cutting
machine
1 3000 3000
10 Plating machine 1 30000 30000
Total: 968500
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PLANT LAYOUT
ROOM1
ROOM2
ROOM3
WATER
SUPPLY
WASH
ROOM
COMMO
N ROOMSTORE ROOM FOR
FINISHED GOODS
EXIT GATEMANAGING OR
CONTROL
ROOM
STORE ROOM FOR
RAW MATERIALENTRA
NCE
ROOM1ROOM1ROOM1STORE ROOM FOR FINISHED GOODSSTORE ROOM FOR FINISHED GOODSSTORE ROOM FOR FINISHED GOODS
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COST OF ERECTION OF THE PROPOSED BUILDING AND LANDIMPROVEMENT
The construction cost is Rs 13, 07,000 exclusive of the cost of the pre-opening operations, manufacturing cost and project layout and design.
STUDY OF AVAILABILITY OF RAW MATERIAL AND UTILITIES
Raw Material Availability
Utilities
ESTIMATION OF LABOUR AND SUPERVISOR REQUIRED
Handicraft is a labour intensive product and it is all depend upon labouronly and all kind of labour requirements are there like in this we needskilled , semi skilled and unskilled workers.
TYPE AND QUANTITY OF WASTE DISPOSAL
Waste generated out of the product would be majorly biodegradable andwould be sent to the Narela recycling plant and the rest out to the localgarbage centre.
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COMPONENT FROM OUTSIDE
No such component has been purchased from outside to optimize cost.
POWER REQUIREMENT
Distribution transformation station, loading capacity averaging 10 KW, 3-phase industrial meter is estimated to fulfil the requirement of power.
B-1 category is advisable for electric consumption. Electricity will besupplied by BSES.
Monthly gas consumption is estimated at 46 HM3 on average for theproject. Water supply would be through local municipality.
ESTIMATE OF THE PRODUCTION COST
1322880 for the 1st year
1433120 for the 2nd year 1543360 for the 3rd year
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MARKET FEASIBILITY
MARKET DESCRIPTION
METHOD OF TRANSPORTATION- Roadways
EXISTING RATES OF TRANSPORT
Truck-300/tonne Tempo-400/tonne
CHANNEL OF DISTRIBUTION
Ram Handicraft Retailer Customer
Ram handicraftWholesaler Retailer Customer
GENERAL TRADE PRACTICES
As far as the pricing is concerned, our company charges appropriate price for eachand every handicraft item and services.
There are no unfair trade practices followed whatsoever.
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Demand Analysis
units/year (on an average of all items listed below)
SUPPLY ANALYSIS
Total supply = {30.0*12672.0}/ 20 = 19008.00 units /year
MAJOR CONSUMER OF THE PRODUCT
Our real customers are the retailers and wholesalers of gift itemssituated mainly in the Good area of noida like sec-18,Brahmaputramarket, atta market etc.
Competitive Position of the Product
The competitive position of the product is very strong with respectto the present market conditions and demand.
The main aim is to provide best quality of handicraft item, artificialjewellery decorative item to our customer better than competitors.
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MARKETING STRATEGY
Our marketing strategy is Niche Marketing
OUR KEY OBJECTIVE FOR MARKETINGSUCCESS
To provide quality and trendy product.
PROMOTION TOOLS
Pamphlets
Newspaper
Agents & Personal Contacts Products Brochures
Business Cards
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FINANCIAL ANALYSIS
FIXED CAPITAL
The total cost on fixed capital are 31,98,900
WORKING CAPITAL
The total Working Capital Requirements by our company for 1ST 3 years are:-
1st year- 1928
2nd year- 2088
3rd year-2249
COST OF PROJECT
The total cost of our project is 38,85,648
MEANS OF FINANCE
Promoter's Capital- 12,95,203
Long/ medium Term Loan from Banks- 25,90,445
Total- 38,85,648
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BASIC ASSUMPTION UNDERLYING
FINANCIAL PROJECTION The company would work for 360 days per year on a 1 shift basis.
The installed capacity on this basis works out to 12000.
The company will start commercial production on July 1, of year 1.The expected capacity utilization will be 60% in first year, 65% in the
second year, and 70% for the third year and so on.
Wages and salaries are expected to be Rs 918000.
Factory overheads expenses will be Rs 32880 for the first year.
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INCOME STATEMENT
PROJECTED BALANCE SHEET
CASH FLOW BREAK EVEN ANALYSIS
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1 2 3
Fixed cost 1390919 1390919 1390919
total cost 2252847 2324674 2396501
Sales
Realisation3288000 3562000 3836000
010000002000000300000040000005000000
BREAK EVEN
POINT
YEARS, 2009
Fixed cost,
1390919
total cost,
2252847
Sales
Realisation,
3288000
Break Even
Point In
Terms Of
Volumes Of
Sales,
1885081YEARS, 2010
Fixed cost,
1390919
total cost,
2324674
Sales
Realisation,
3562000Break Even
Point In
Terms Of
Volumes Of
Sales,
1885081YEARS, 2011
Fixed cost,
1390919
total cost,
2396501
Sales
Realisation,
3836000
Break Even
Point In
Terms Of
Volumes Of
Sales,
1885081
0 1 2 3 4 5 6
Chart Title
Series1 Series2 Series3
ANALYSIS & INTERPRETATION OF
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ANALYSIS & INTERPRETATION OF
FEASIBILITY STUDY
Market / Commercial Feasibility
Demand for the product
Supply position for the product Distribution Channel
Pricing of the product
Government Policies