reem garada's brand manual
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TABLE OF CONTENTS
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Brand Manual
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TABLE OF CONTENTS
Brand Overview About Me 5Logo Usage Guidelines Primary Logo 7 Secondary Logo 8 Clearance 9 Minimum Sizing 10 Proper Usage 11 Improper Usage 12Color Palette Primary Colors 14 Secondary Colors 15Typography Primary Font 17 Secondary Font 18Implementation Stationery 20 Business Cards 21 T-Shirt 22
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ABOUT ME
MISSION STATEMENT
Reem Garada aims to provide each client with brilliant and compelling branding that is specific to the intended target audience. It will cause the audience to remember the company by its unique branding.
BRAND PROMISE
Reem Garada has a passion for branding and advertising design; this is how she plans to sell it to others. She strives on building and designing logos — from pencils to pixels — she loves every part of branding.
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PRIMARY LOGO
8
SECONDARY LOGOS
Can be used individually as a secondary logo.
Can be used individually as a word mark.
9
CLEARANCE
The clear space around the logo must be equivalent to the parameter of a triangle inside the letter ‘A’ of GARADA as shown above.
10
MINIMUM SIZING
When resizing the logo, it is imperative that it remains legible. The logo must never be smaller than 2.5 inches in width and 1.5 inches in height as shown above.
MINIMUM SIZE
2.5’’
1.5’’
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PROPER USAGE
Use these logos when printing must be in black and white, not in full color.
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IMPROPER USAGE
REEM GARADA
1. Do not change color of logo. 2. Do not change placement of logo. 3. Do not change font of logo. 4. Do not change spacing of logo. 5. Do not flip logo.
1.
3.
2.
4.
5.
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PRIMARY COLORS
REEM REDPantone 7626CC/M/Y/K: 14/93/100/4R/G/B: 203/53/36Web Hex: CB3524
GARADA GREYPantone 425CC/M/Y/K: 65/56/53/29R/G/B: 84/87/89Web Hex: 545759
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SECONDARY COLORS
GARADA BLUE/GRAYPantone 5497CC/M/Y/K: 56/31/39/2R/G/B: 120/149/148Web Hex: 789594
REEM GREENPantone 7744CC/M/Y/K: 32/6/100/0R/G/B: 186/201/50Web Hex: BAC932
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Gill Sans - LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gill Sans - UltraBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
PRIMARY FONT
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SECONDARY FONT
St. Marie - ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
St. Marie - BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
St. Marie - RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
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STATIONERY
[email protected]/garadareem
[email protected]/garadareem
Dear Ms. Robinson,
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Sinci voloreribus, officiatur?Con por arum, coribus nos net eturio. Et lab imillaut ut laboriatquam voluptatus, cus sit es erum et, nos nullo endeniet lauta verferia si con porionsequas velissimil im re com-nisq uiaeribea consedi scidest id mossi volorehenet faccum fuga. Et es destrun temped quatque ne eaqui ommo esti officitia cone volupid igenimente volecte mporeperi tor.
Unt landiateniat earupta speremp edigeni mperchi liquias nobis mos moditibus, conserit,volum, sita ea doluptatur, quaturi stiassitas eaturem quae molesto doluptis aut mag-natem harum id ut ut abor a nia sam nimaximagni saped que nos mil et etum quas et, quo explia con rectecu llentum volupta sape remos et, ut laut litatur? Quibusc ilique voluptaspe volorep eriatius sunt, a qui volupis simpossim illam et, sedis eium quossin ctotatur aut odignam nus unt ident modi ne pero volorpore volorpo reius.
Cheers,
Reem Garada
21
Make it simple.Make it memorable.Make it inviting to look at.Make it fun to read.
— Leo Burnett
[email protected]/garadareem
BUSINESS CARD
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T-SHIRT
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