4 September 2018 1

Reducing fruit juice sugars, naturally.

eran@better-juice.com

Tel: 972-55-2225876

Evolution of humanity

16th Century 21st Century

4 September 2018

The numbers: US citizens

75% Overweight 9.5% Diabetes II

4 September 2018

Obesity and Diabetes #1 killer

3

Sugar reduction is in the news

4 September 2018

April 9th 2018

4

Fruit juices have loads of sugar ~11%

4 September 2018 5

4 September 2018 6

“

“

4 September 2018 7

Synthetic beverage

Natural juice

Original Sugar free alternative

Added sugar can be replace but not

naturally occurring sugar

Sugar reduced fruit juice, is a huge need!

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94 September 2018

Glucose 25%

Fructose 53%

Sucrose 22%

Sugar content in Oranges and apples

Glucose 25%

Fructose 26%

Sucrose 49%

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Better juice solution

100% Fruit Juice

• Sugar reduced

• Natural process

• Natural taste

• Dietary fibers

100% Fruit Juice

Immobilized

microorganism

Squizing Botling

4 September 2018 11

Bio-converting all fruit sugars

+ +

FructoseGlucose

Sucrose Fructo-OligoSaccharides (FOS-Dietary fiber)

Better juice basics

Gluconic acid Sorbitol

Target markets

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• 100% reduced sugar fruit juice drinks (100B$)

• 100% reduced sugar fruit juice as raw material

* Juice containing drinks

* Milk drinks

* Ice creams

* Fruit processed product (Jam, Marmalade)

* Confectionary, candies, gums…….

4 September 2018 13

Competitor landscapeC

ost

eff

ecti

ve

All sugar solution

Juiceinnov8

Dohler

Gan Shmuel

Nestec S.AThe Nutrasweet Company (RO)

Innovative Product LLC,

Better Juice

Business model

• One equipment-column sell

• On going disposable-column filler.

14

One equipment ongoing disposables (HP model)

On going feasibility tests

• Givaudan

• Danone

• PepsiCo

• Coca Cola (TCCC)

• Soda stream

• Prigat

• Primor

• Priniv

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4 September 2018 16

R. Shapira Ph.D

CSO

K. Shemesh

Process Engineering

R. Cohen

Technician

Team

E. Blachinsky, Ph.D, MBA.

Founder & CEO

E.Landau , Ph.D.

Lab Manager

A. Cohen, Ph.D.

R&D manager

Key takeaways

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• Huge need for reduced-sugar fruit juices

• $100B Fruit juice market

• Better Juice’s, cost-effective, treat all type of sugars.

• Experience dedicated, talented, multidisciplinary, team,

4 September 2018

Thank you

Thank you

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Roadmap

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Q10Q9Q8Q7Q6Q5Q4Q3Q2Q1

100ml column

POC

Industrial

prototypeWe are here Strat selling

Design freezeTKH invest

Treated and non treated clear orange Juice

Sucrose Glucose Fructose Sorbitol

Before treatment 2.22 2.66 3.34 0.00

After treatment 0.15 1.77 0.00 4.59

4 September 2018 21

Results

All sugars solution

Glucose solution

Competitor landscape

4 September 2018 22

Name of company TechnologyReduce

sucrose

Reduce

fructose

Reduce

glucose

Add dietary

fibers

Not add

secondary

metabolite

Cheap to

operate

No need for

high skilled

employee

Juiceinnov8 Fermentation Yes Yes Yes No No No No

Dohler Fermentation Yes Yes Yes No No No No

Gan ShmuelAdded

EnzymesYes No No Yes Yes

Moderate

costsYes

Nestec S.AAdded

EnzymesYes No No Yes Yes

Moderate

costsYes

The Nutrasweet CompanyMembrane

ROYes Yes Yes No Yes No No

Innovative Product LLC,

Ellington, CT (US)

Management,

ChelatingNot

efficient

Not

efficient

Not

efficientNo Yes No No

Better JuiceImmobilized

microrganismYes Yes Yes Yes Yes Yes Yes