Redesigning Your Website? What You Need to Know

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When its time to overhaul your website, the task at hand can feel overwhelming. Where do you start? Content, functionality, and design are all vying for first place, and everyone in your organization probably has a different idea of whats top priority.At Raised Eyebrow, weve managed hundreds of website redesigns, for organizations large and small - and we can help! (We solemnly pledge this session is not a sales pitch - although we'd love to work with you on a redesign, this webinar will be helpful regardless of who you choose to work with.)In this webinar, we share tips for how to corral your team, clarify your needs, and set the stage for a successful redesign project. Our specialty is working with nonprofits and public sector organizations, so we will bring that focus to this session.Youll learn:- Key questions to ask yourself & your team- Who within your organization to involve in the process- How to write a better RFP

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  • 1.RedesigningYour Website? What You Need to KnowLauren Bacon + Emira MearsThursday, September 22, 2011

2. Q&A Twitter: #raisedeyebrowThursday, September 22, 2011 3. Q&A Type question hereTwitter: #raisedeyebrowThursday, September 22, 2011 4. Your Hosts:Emira Mears Lauren Bacon Partner Partner Raised Eyebrow Web Studio Raised Eyebrow Web Studio Twitter: @emiramearsTwitter: @laurenbaconTwitter: #raisedeyebrowThursday, September 22, 2011 5. Recipe for asuccessful redesign:1. What do you already know is NOT working?2. Think like your audience3. Audit your website content4. Know your numbers5. Assemble your team Twitter: #raisedeyebrowThursday, September 22, 2011 6. Whats Not Working Now? Identify your pain points. Write them down. Voil! Measures of success.Twitter: #raisedeyebrowThursday, September 22, 2011 7. Quick PollWhats the biggest problem on your currentwebsite? People cant find the info theyre looking for. The visual design needs an overhaul. We cant make it do what we need from atechnical perspective. Everything about it needs changing!Twitter: #raisedeyebrowThursday, September 22, 2011 8. Think Like Your Audience. Who do you want to connect with? Image credit: paul goyette on Flickr. Twitter: #raisedeyebrowThursday, September 22, 2011 9. Think Like Your Audience.Do your homework. Audience research If you dont already have this, ask your vendorfor help.Twitter: #raisedeyebrowThursday, September 22, 2011 10. Think Like Your Audience.Grouping & Ranking Does your community fall into naturalgroupings - by type, interest, ordemographics? Are some groups higher-priority (for yourwebsite, anyway) than others? Twitter: #raisedeyebrowThursday, September 22, 2011 11. Audit Your Content. What have you got? And whats missing? Image credit: honzasterba on Flickr. Twitter: #raisedeyebrowThursday, September 22, 2011 12. Audit Your Content.What an audit looks like: Twitter: #raisedeyebrowThursday, September 22, 2011 13. Know Your Numbers. Site analytics as a snapshot Image credit: Paul Jacobson on Flickr. Twitter: #raisedeyebrowThursday, September 22, 2011 14. Know Your Numbers.Site analytics as a snapshot What do you notice? Whats working well? Whats surprising? Whats not working well, or missing?Twitter: #raisedeyebrowThursday, September 22, 2011 15. Assemble Your Team. Identify & include key stakeholders Image credit: cubemate on Flickr. Twitter: #raisedeyebrowThursday, September 22, 2011 16. Assemble Your Team. When & how? Convene a meeting to define goals & priorities Share observations & metrics beforehand Reiterate them in person Review comparable organizations websites Gather input & prioritizeTwitter: #raisedeyebrowThursday, September 22, 2011 17. Assemble Your Team. Decide on roles Who will be on the project team? Who has sign-off authority? Important: sign-off must be unequivocal! Twitter: #raisedeyebrowThursday, September 22, 2011 18. Assemble Your Team. Inclusivity vs Design by Committee When surveys are helpful Tie your redesign goals to organizationalobjectives Whos accountable to whom?Twitter: #raisedeyebrowThursday, September 22, 2011 19. Assemble Your Team. Sharing Progress vs Inviting Input Some people will simply want status reports atkey milestones, such as: Priority setting before project begins Just before design sign-off 1 week before launch Immediately after launch Twitter: #raisedeyebrowThursday, September 22, 2011 20. What Your Vendor Needs Communicating with designers & developers Image credit: duda C. on Flickr. Twitter: #raisedeyebrowThursday, September 22, 2011 21. What Your Vendor NeedsWe want to know: Your challenges Key metrics(whats not working). Whos on your team Your audience What your topdefinitionspriorities are for the Where your existing redesignwebsite contentstands Twitter: #raisedeyebrowThursday, September 22, 2011 22. Recap:1. What do you already know is NOT working?2. Think like your audience3. Audit your website content4. Know your numbers5. Assemble your team Twitter: #raisedeyebrowThursday, September 22, 2011 23. Need more help?Raised Eyebrow offers: Online Communications Usability ConsultingStrategy Consulting Email Newsletter design, Information Architecture and development and managementInteraction Design Accessibility and Search Website Design & Engine OptimizationDevelopment Consulting Web 2.0 and Social Media Custom workshops for yourConsultingorganizationwww.raisedeyebrow.com Twitter: #raisedeyebrowThursday, September 22, 2011 24. Questions? Please use the raise hand feature, or type a question into the Q&A box.Twitter: #raisedeyebrowThursday, September 22, 2011 25. Questions? Please use the raise hand feature, or type a question into the Q&A box.Type question hereTwitter: #raisedeyebrowThursday, September 22, 2011 26. Thank you. Lauren Bacon Emira Mears @laurenbacon @emiramears raisedeyebrow.com Twitter: #raisedeyebrowThursday, September 22, 2011