red tape shoes - mirza · · 2017-07-11about us • red tape is a brand known for its...
TRANSCRIPT
History• The Company was founded in 1979 by Mr. Irshad Mirza & Mr. Rashid
Mirza under Mirza Tanners Private Limited which later became Mirza
International Limited.
• It started as a small tannery for manufacturing finished leather located at
Magarwara near Kanpur.
• In the initial years, the company focused on supplying high quality leather &
leather products to overseas markets.
• Later the company became one of the largest overseas suppliers of finished
leather in the country.
• The global shoe market was then looking upon outsourcing of leather
footwear. To take advantage of this opportunity, Mirza International
diversified into manufacturing of shoes.
• Very swiftly, five state-of-the-art manufacturing units were setup across
Unnao, Noida and Greater Noida.
History contd...
• Mirza International quickly reorganized itself by setting up in-house design and
development studios, marketing offices and a strong distribution and logistics
network.
• The company launched its own brands ‘Red Tape’, 'Bond Street', ‘Oaktrak’ and
'Yezdi'.
• Today, Red Tape has emerged as the one of the most stylish lifestyle brands
available.
• The brand is highly successful in the mature western markets of UK and USA,
apart from having a strong domestic market.
• Some of the countries where the Company products have a significant
presence are UK, USA, Germany and France.
• In 2012, Mirza International commenced the modernization process of its
existing tannery. The modernization process was completed in 2015 and today,
the state-of-the-art tannery is the largest in India and among the most
environmental friendly tanneries in the world.
About Us
• Red Tape is a brand known for its unparalleled Comfort, International Styles
and Finesse. It is the brand for Hi-Fashion & Lifestyle, owing to its
unmatched quality, skilled craftsmanship and trendy products. Endorsed in
the past by the style icon Salman Khan, Red Tape has become India’s most
Loved Premium Lifestyle Brand.
• Emerging as a leader in the High-End Fashion Footwear segment, the
Footwear range is designed in our in-house design studios in UK and Italy,
with manufacturing them to International Standard of Quality and Materials.
• Red Tape forayed into the apparel sector in 2006 and unveiled Men’s
Clothing and a line-up of Accessories. This range offers an eclectic mix of
Casual & Semi-Formal wear including Shirts, Tees, Trousers, Denims,
Sweaters, Jackets and Accessories such as Belts, Socks, Hankies and
Wallets. The Red Tape range of Shoes, Apparel & Accessories reflect the
latest Fashion Trends for Men across the globe.