red run marketing plan

26/06/13 Sam Stratford & Lucy Taylor

RedRUNscreated by

Marketing Plan

Wednesday, 10 July 2013

RedRUNs .Brief

✤ We are selling our latest Twine game, “RedRUN”, we aim to sell our interactive adventure fiction game through the internet.

✤ We are creating a marketing campaign to promote the game. Using Direct, InDirect & Promotion.


RedRUNs .Product

✤ The product we are advertising is our Twine game, RedRUN.

✤ It’s a fictional interactive story game, that is based on the internet.


RedRUNs .Price

✤ Our game will be free for the first chapter, after that if the player is interested enough then they will have to pay a small fee to play on.


RedRUNs .Placement

✤ It will be placed on the Twine weebly and will be playable on any web browser.


RedRUNs .Promotion

✤ We are going to promote our game through our Twitter feed

✤ Using competitions that will offer the players a chance to win merchandise.


RedRUNs .Marketing Objective

✤ To gain recognition for our product & increase company branding.

✤ To make young people more aware of Twine; as a platform.


RedRUNs Target Audience Research


RedRUNs .Primary Research

Have you heard of Twine?

YesDo You Play Twine?

Yes No

What genre of twine game do you play?

What Type of other

Why Do you Like Twine?

What Could make Twineʼs better?

Would You Play RedRun?

Yes No

Why?Would you tell you friends about twine games?

Yes No

Why?

What Type of other games do you play?

Have you ever read multi-adventure books?

Yes

No

Why?

Which Ones?

Male or female.

Would you read more? Do they still interest you?

Yes No

Do you have friends that play Twine Games?

Yes No

Would you be interested if it was in a digital game?

YesNo

What Style of game do you play?

Are you Interested in

trying Twine?

Yes

What Style of game do you play?

No

Would You Play RedRun?

What Style of game do you play? yes/no

No



Advantages & Disadvantages



Results


RedRUNs .Secondary Research

http://indiegames.com/2012/04/indie_tools_twine.html

http://www.gimcrackd.com/etc/src/

Here are a couple of the sites that support & share Twine games:






RedRUNs .Marketing Brainstorm


RedRUNs .InDirect Advertising


RedRUNs .Direct Advertising


RedRUNs .Promotion


RedRUNs .Legal & Ethical

✤ As our promotion is a competition, we felt it necessary to do further research on the ASA and their CAP Code.


RedRUNs .Release Date

✤ We are going to release our game on the 7th August.


RedRUNs . Data Collection

✤ Once we have finished our campaign we will use “Google Analytics” to record how many followers, likes and


red run marketing plan

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