red hot penny case studies
TRANSCRIPT
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Confidential - Copyright Red Hot Penny 2016
About usRed Hot Penny is a digital agency specialising in brand and creative, technical
development, digital marketing and end-to-end ecommerce solutions with offices in the UK, USA and Ireland.
Growing team of 40+ technical thinkers, creative brains & marketers
Deep creative & ecommerce heritage spanning more than 20 years
We specialise in delivering end-to-end solutions for retailers & online businesses
A strong background in technical & bespoke development in B2B sectors
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Confidential - Copyright Red Hot Penny 2016
SEKO LogisticsOur strategic partnership with global fulfilment provider SEKO Logistics
means we can go deeper. With our digital services and SEKO’s global reach, we are able to provide brands an opportunity to achieve huge success.
Multi award-winning global logistics operation offering supply chain solutions
120 offices in over 40 countries boasting £500m+ annual revenue
Client list includes some of the biggest brands and retailers in the world
Together, we launch our clients in new markets on an international scale
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Digital MarketingCutting through the noise to deliver measurable results
Marketing Consultancy
Social Media
Content Marketing
Online Copywriting
Display Advertising
SEO
Paid Search
Link Building Strategies
Product Launches
Digital PR & Media Relations
Blogger Outreach
Conversion Optimisation
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Confidential - Copyright Red Hot Penny 20166
Crafting memorablesolutions for brands
CASE STUDIES
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Vector WatchCASE STUDY
CREATIVE / DIGITAL MARKETING / PLATFORM / LOGISTICS
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Vector Watch designs and develops wearable technology for the modern consumer, with global online presence and B2B channels in
America and the UK.
Red Hot Penny were appointed as Vector’s global end-to-end solution provider.
End-to-end Connected Commerce
Responsive website design & build
Product CGI’s & digital asset creation
Campaign photography & production
Product launches in USA & UK
Digital Marketing Services
Bespoke B2B technical development
Full SEKO 360 WMS integration (UK & USA)
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Mou LondonCASE STUDY
CREATIVE / DIGITAL MARKETING / PLATFORM / LOGISTICS
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Mou is the internationally recognised label for premium shoes and accessories in
luxurious natural fibres.
The brand is sold worldwide and online at destinations such as Net-a-Porter & Farfetch. Red Hot Penny is Mou’s full service agency of
choice.
End-to-end Connected Commerce
Responsive website design & build
Digital Marketing Services
Bespoke B2B technical development
Full SEKO 360 WMS integration (UK & USA)
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Lipsy LondonCASE STUDY
PPC & SEO
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PPC Case Study
Lipsy began trading as a wholesale fashion brand in London in 1988. Acquired by retail
giant Next, Lipsy.com has now become one of the UK’s favourite online fashion
destinations.
Red Hot Penny were brought in to improve Lipsy’s search engine authority through SEO and PR as well as increasing online revenue
via PPC campaigns.
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RESULT S
308
80
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INCREASE IN PPC REVENUE YOY REDUCTION IN CPC
INCREASE IN PPC ROI YOY INCREASE IN SITE VISIBILITY YOY
% %
% %
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SEO Case Study
Our initial on boarding remit was on recovering the site from a Google recalculation that resulted in a drop in rankings, traffic and revenue. Being able to identify the reasons for the drop quickly allowed us to create a strategic campaign
that used both Red Hot Penny’s and Lipsy’s expertise and resource to provide a fully client / agency integrated campaign.
The campaign combined technical fixes, content strategy and link profiling to start the recovery but along with this we also educated the internal teams at Lipsy
on best practice and how best to incorporate SEO into their working day to help ensure the maintenance of the site is at the forefront of their minds.
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12.5x
INCREASE IN ORGANIC REVENUE YOY INCREASE IN CR
INCREASE IN TRAFFIC ORGANIC ROI
% %
%
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Marks & SpencerCASE STUDY
CREATIVE / PLATFORM / LOGISTICS
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Marks & Spencer is an established and well-loved household name, with multiple stores
across the UK.
M&S approached RHP to deliver their Connected Commerce model in order to
facilitate the bespoke school uniform arm of the business, utilising SEKO’s global freight-
forwarding and fulfilment networks.
Bespoke technical development
Onsite SEO Optimisation
Product Content Optimisation and Product Mgt
Full Technical SEO setup at site launch and submission to search engines.
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River IslandCASE STUDY
CREATIVE / PLATFORM
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River Island is one of the most successful high street retailers in the UK, with over 60
years’ experience.
Following a technical error, River Island required a bespoke software development to
solve the business critical issue that was delaying a multi-million pound launch; mal-formed order labels were occurring on over
40,000 orders daily.
Mission critical technical B2B development
Project completed in just 1 week to minimise
impact on the business
Significantly reduced losses
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Iver AcademyCASE STUDY
CREATIVE / DIGITAL MARKETING / PLATFORM
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The Iver Academy is the leading make-up and hair academy for industry-based courses
in film, TV, theatre & fashion.
To introduce the new school, Iver Academy tasked Red Hot Penny with designing and
building their first-ever website. Alongside the website build, we provided SEO, Social
Media and Digital PR support to drive traffic.
Fully responsive site design and content management
Built to support course bookings, tutor
profiles and content on all courses
Digital Marketing support following website launch
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SanDiskCASE STUDY
CREATIVE / DIGITAL MARKETING / PLATFORM
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SanDisk are currently the third-largest manufacturer of flash memory in the world with the a global turnover in the excess of
$3bn.
When SanDisk approached Red Hot Penny, their European operation was suffering
from poor internal communication. They required a solution to develop its retailer
and distributer list to better understand the complete channel.
Bespoke B2B technical development
Significant admin cost savings & streamlined
localisation
Higher levels of retailer & distributor
engagement
Improved state of European communication
through higher quality localised content
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LoweproCASE STUDY
CREATIVE / DIGITAL MARKETING / PLATFORM
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Lowepro is one of the world’s leading photography equipment brands.
Red Hot Penny were appointed to build Lowepro’s .co.uk, .fr and .de websites. This included all translations and localisations
of content. We also created content for their newly launched Amazon+ store.
Launch responsive UK, FR and DE sites
Product Content Creation for all channels –
SEO Optimisation in English, French &
German on localised sites.
Completed all translations in French, Spanish,
Italian and German.
Full SEO onsite optimisation and technical
migration onto new ecommerce plarforms
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BodasCASE STUDY
CREATIVE / PLATFORM / LOGISTICS
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Bodas is a lingerie, nightwear, loungewear and swimwear brand with stores in
London, Glasgow and a growing global wholesale presence.
We provided an end-to-end solution for Bodas, allowing them to increase their
online sales and business potential.
End-to-end Connected Commerce
Ecommerce website design & development
Bespoke B2B workflow development
Full SEKO 360 WMS integration
B2C, B2B and Store integrations
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Taylor MorrisCASE STUDY
DIGITAL MARKETING
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Founded in 2013 by life-long friends Hugo Taylor and Charlie Morris, Taylor Morris is a British eyewear brand based in London.
With a positive offline reputation through their Harvey Nichols and Selfridges, Taylor
Morris appointed Red Hot Penny to increase their online sales through digital
marketing.
Worldwide blogger outreach and gifting
Global paid social campaigns and user
generated content
Search Engine Optimisation support
PPC campaign management
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The Crown EstateCASE STUDY
CREATIVE / DIGITAL MARKETING
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The Crown Estate is the independent organisation that owns and manages
locations across the country including Windsor Great Park.
Red Hot Penny were tasked with revitalising the Windsor Great Park
website, providing creative direction and consultancy. We completed the responsive site while following their new branding.
Online brand development and positioning
Website design and build
Responsive website – for desktop, tablet and mobile
Full SEO Optimisation and site migration
Online copywriting to produce all content –SEO friendly
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Larsson & JenningsCASE STUDY
DIGITAL MARKETING
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Larsson & Jennings is an Anglo-Swedish label creating contemporary watches.
The brand appointed Red Hot Penny to support the business’ ecommerce operation and further develop their impressive rapid growth through digital marketing, mainly
focusing on PPC.
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RESULT S
850INCREASE IN NET PROFIT
RETURN ON PPC INVESTMENT
%
%
145REVENUE INCREASE FOR Q4 2015
%
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Red7 CASE STUDY
DIGITAL MARKETING
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Red7 is a leading hen & stag company, established over 18 years ago. Red7 appointed Red Hot Penny to increase their market share
through a creative digital strategy.
We began by producing a creative content campaign named ‘The World’s First Mankini
Emoji – we created 8 hen & stag themed emojis and distributed them through all
marketing channels.
186
RESULT S
260
6.8
183
INCREASE IN SOCIAL REFERRALS TOTAL SESSIONS ON MICROSITE
PR COVERAGE CIRCULATION INCREASE IN JAN 2016 PPC LEADS
% k
m %
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Mocha SaltCASE STUDY
DIGITAL MARKETING
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Mocha Salt are an Australian swimwear label, designing tailored swim shorts for men that are styled for the city as well as
the beach.
The brand tasked Red Hot Penny with broadening their reach in the UK & Australia across various platforms,
specifically managing their Social Media, SEO and Digital PR.
UK & Australia online & print PR outreach
Blogger gifting and management
Product placement support & sample allocation
Global paid social campaigns
Search Engine Optimisation support
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Sir PlusCASE STUDY
DIGITAL MARKETING
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Sir Plus is a British born clothing brand that makes all of their products using surplus fabric, a technique known as
‘cabbage’.
Red Hot Penny were tasked with increasing traffic to their online store, focusing on
raising brand awareness.
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RESULT S
353REDUCTION IN BOUNCE RATE
PRESS COVERAGE CIRCULATION IN 2015
%
m
191INCREASE IN KEYWORDS TOP 3 POSITIONS
%
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38Confidential - Copyright Red Hot Penny 2016
USA
Red Hot Penny Chicago,
SEKO Logistics,
1100 Arlington Heights Road,
Suite 600,
Itasca, IL 60143, USA
+1 630 919 4908
United Kingdom
Red Hot Penny,
Rubra 1, Mulberry Business Park,
Fishponds Road,
Wokingham,
Berkshire, RG41 2GY
+44 (0)118 324 9000
Ireland
Red Hot Penny Ireland,
Unit 1, Northwest Business Park,
Ballycoolin,
Dublin,
D15 NYH4
+353 (0)1 437 2637
redhotpenny.com