red hat enterprise linux sales guide

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TABLE OF CONTENTS

1 RED HAT ENTERPRISE LINUX OPPORTUNITY ............................................................ 2Enterprise operating system market overview ..................................................................................... 2

Only two operating systems will remain .................................................................................................. 2

2 THE VALUE OF SUBSCRIPTION ..................................................................................... 6

3 RED HAT ENTERPRISE LINUX PLATFORM PORTFOLIO ............................................. 9The possibility of yes ..................................................................................................................................... 9

Red Hat Enterprise Linux Server ...............................................................................................................12

Red Hat Enterprise Linux Atomic Host ................................................................................................... 15

Red Hat Enterprise Linux for Real Time ..................................................................................................17

Red Hat Enterprise Linux for High-Performance Computing (HPC) ............................................... 18

Red Hat Enterprise Linux for IBM POWER ............................................................................................. 19

Red Hat Enterprise Linux for System z ...................................................................................................20

Red Hat Enterprise Linux Server for SAP Business Applications .................................................... 21

Red Hat Enterprise Linux for SAP HANA ................................................................................................23

Red Hat Enterprise Linux Desktop and Workstation ...........................................................................25

Red Hat Enterprise Linux Add-Ons ..........................................................................................................29

Add-On options for availability ..................................................................................................................29

Add-On options for scalabilty ....................................................................................................................36

Add-On options for minor release life cycle .......................................................................................... 37

Add-On option for management ...............................................................................................................38

4 RED HAT ENTERPRISE LINUX MANAGEMENT OPTIONS .......................................... 39

5 SPECIAL PURPOSE GLOBAL PROGRAMS ................................................................... 50Red Hat Enterprise Linux Developer Program ......................................................................................50

Embedded Program .....................................................................................................................................54

6 TARGETING OPPORTUNITIES ....................................................................................... 56

7 QUALIFYING OPPORTUNITIES ..................................................................................... 58Infrastructure modernization ....................................................................................................................59

Operation efficiency ..................................................................................................................................... 67

8 COMPETITIVE LANDSCAPE ........................................................................................... 69

9 OBJECTION HANDLING ..................................................................................................71

10 SOURCES ......................................................................................................................... 74

“Linux (server) continues to grow

faster than UNIX genres and substitutes

in the market; this is an indication of the trend of enterprises

embracing more open standards and technologies. Linux

has also proven to be agile and secure and

continues to penetrate the mission-critical

space.“1.1

– MATTHEW CHEUNG,

PRINCIPAL ANALYST,

GARTNER TECHNOLOGY

AND SERVICE PROVIDER

RESEARCH GROUP,

APRIL 2012.

SELLING GUIDE

RED HAT ENTERPRISE LINUXSALES GUIDE

CONFIDENTIAL

RED HAT ASSOCIATE AND NDA PARTNER

USE ONLY

NO FURTHER DISTRIBUTION

2redhat.com SELLING GUIDE Red Hat Enterprise Linux Sales Guide

RED HAT ENTERPRISE LINUX OPPORTUNITY

ENTERPRISE OPERATING SYSTEM MARKET OVERVIEW

The operating system (OS) market is divided into two subsegments: client OS and server OS. The

June 2013 forecast by the market research firm International Data Corporation (IDC) shows that

the worldwide server market is increasing. The operating systems and subsystems market in 2012

reached $28.8 billion, a contraction from $28.9 billion the year before. This contraction was heavily

influenced by the weakness of the Windows client business in 2012. Expectations for 2013 called for

a slight growth, with the market forecast to grow to $29.1 billion.

ONLY TWO OPERATING SYSTEMS WILL REMAIN

From a platform perspective, the real growth winner is Linux, with a worldwide projection at a 2012–

2017 CAGR of 14.9%. Windows is projected at a 2012–2017 CAGR of 2.8%, and all other platforms are

expected to be in negative revenue growth throughout that period.

While Microsoft Windows leads the OS market in both client and server OS sub-segments, Gartner

also reports that Linux is the fastest growing in the server segment, with Red Hat dominating the

Linux market. The market has accepted Linux as a viable alternative to UNIX in mission-critical

environments, and industry experts agree that UNIX is dying as a server operating system.

IDC reports that the operating systems and subsystems market is showing the stress from the

changing market dynamics. The downward price pressures affecting this market include virtualiza-

tion, x86 consolidation and UNIX-to-x86 migration, Linux growth, and the availability of non-paid

operating systems. Virtualization and multicore technologies will enable customers to continue

to migrate higher-end enterprise workloads from UNIX and mainframes to x86 server platforms.

Moving forward, Windows and Linux will dominate as the two operating systems of choice in the

server market.

Red Hat has been growing exponentially over the years, even through the toughest market and

financial challenges. Red Hat continues to increase its revenue by more than 15% year-over-year

(Red Hat revenue increased 22% in FY2011 over FY2010, 25% in FY2012 over FY2011, and 17% in

FY2013 over FY20121.2). While the UNIX installed base continues to decline1.3, Linux is being deployed

on about 25% of new servers1.4. In fact, according to IDC estimates, there is about four times more

Linux being deployed than UNIX1.5.

CONFIDENTIAL — RED HAT ASSOCIATE AND NDA PARTNER USE ONLY — NO FURTHER DISTRIBUTION


LINUX OVERVIEW

Linux is a UNIX-like computer operating system that is created under the open source software

development model. The defining component of Linux is the Linux kernel, first released in October

1991 by Linus Torvalds. While Linux was originally developed as a free operating system for Intel

x86-based personal computers, it has since been ported to more computer hardware platforms than

any other operating system. Linux also runs on embedded systems (devices where the operating

system is typically built into the firmware and highly tailored to the system) such as mobile phones,

tablet computers, network routers, televisions, and video game consoles. An example is the Android

OS, which is built on the Linux kernel.

Linux can be downloaded for free and “belongs” to an entire community of developers, not one

corporate entity. Anyone from professional software developers to computer hobbyists can access

and make changes to the Linux kernel — all the information about Linux is open and available to

everyone. That’s why Linux is known as “open source” or “free software,” because there is nothing

secret about this system. This freedom also allows companies to sell and distribute Linux, although

those companies must keep their code open to the public.

Linux not only gives users a choice of operating systems, it also proves its value with its power,

flexibility, and reliability. It is a leading operating system on servers and other big iron systems

such as mainframe computers and supercomputers: more than 90% of today’s 500 fastest super-

computers run a variant of Linux, including the 10 fastest1.7.

With more and more people looking for an alternative to Windows, Linux has recently grown in

popularity and is quickly becoming a favorite among major corporations and curious desktop users.

Figure 1. History and prediction of operating system marketshare1.6



WHY LINUX ADOPTION IS INCREASING

Linux is the fastest-growing server-side operating system today, and it’s making inroads

on the desktop.

Many companies with UNIX-based servers and infrastructure are migrating to Linux as they shift

from legacy to commodity x86 hardware. Linux provides a cost-effective alternative to proprietary

operating systems. This makes it extremely attractive to those businesses that don’t have a high

budget but still want an enterprise-grade operating system.

But cost is not the only factor. Many companies, large and small, prefer Linux simply because of

its reliability. And because the source code is open, bugs can be fixed quickly and easily without

having to wait for proprietary vendors to issue fixes on a schedule that suits the vendor more than

its customers. Businesses also value open source software because it allows groups of companies

to collaborate on software without being concerned about anti-trust lawsuits. Linux programs can

be installed on practically any machine — including older, outdated computers — and offer business

owners a degree of flexibility they wouldn’t find with other operating systems.

Variations of free and paid Linux

COMMUNITY LINUX

RED HAT ENTERPRISE LINUX

RHEL-DERIVED LINUX

COMMERCIAL LINUX

Free Paid Free and paid Paid

Fast-moving, leading-

edge projects that can

be built and config-

ured for specific usage

models, workloads,

locales, and platforms.

Commercially packaged

and tested Linux

platform with multiple

levels of support

available

Projects and distribu-

tions based on Red Hat

Enterprise Linux

Commercial distribu-

tions based on other

Linux derivatives

• Fedora

• Ubuntu

• openSUSE

• Debian

• Mint

• Mandriva

• Stackware

• Red Hat Enterprise Linux

FREE:

• CentOS

• Scientific Linux

PAID:

• Oracle Linux

• Attachmate SUSE

• Canonical (commercial sponsor of Ubuntu Linux)

FREE LINUX

Many companies that either have their own support staff with technical Linux expertise or view

licensing as a challenge opt for self-support. They download the bug fixes and security patches,

and rely on in-house Linux experts to handle support. They can do this with less initial investment

than buying a subscription for the Linux systems in their datacenters, although research has shown

that “free” Linux can be significantly more expensive than a Red Hat Enterprise Linux subscription.

There are hundreds of non-paid or “free” distributions of Linux, including: Fedora, CentOS, Debian,

OpenSUSE and Ubuntu Server. CentOS is a derivative of Red Hat Enterprise Linux. Additional com-

petitive information on “free Linux” can be found on the PNT portal (internal Red Hat associates)

and Partner Center.



PAID LINUX

Companies are more likely to run business-critical workloads, such as data warehousing, OLTP, ERP,

and CRM, on paid Linux subscriptions with 24x7 support and service-level agreements (SLAs) in

place, because outages would greatly disturb the operation of the business and its ability to service

others. Paid Linux generally offers better compatibility, interoperability, and application support

than non-paid distributions. Companies also consider paid Linux as systems become more complex,

because they are more likely to have issues that an in-house support staff cannot easily resolve.

Paid Linux includes Red Hat Enterprise Linux, Attachmate SUSE Linux Enterprise Server, Oracle

Linux, and Canonical Ubuntu Linux Server. Note that Oracle Linux is a derivative of Red Hat

Enterprise Linux.

Figure 3. Worldwide Linux Server Operating Environments Market Analysis1.8



THE VALUE OF SUBSCRIPTION Companies depend on IT organizations to run critical systems and processes, ensure that tools and

applications are always available when they’re needed, and bring new projects and strategies to life.

While the business is depending on IT, who can IT rely on to support their Linux deployments?

Red Hat makes the rapid innovation of open source technology consumable and ready for mission-

critical, enterprise environments. Our partnerships, development model, resources, and market

strength allow us to provide customers with solutions they can rely on every day, 365 days a year.

Subscribing to enterprise open source software, such as Red Hat Enterprise Linux, has become

crucial for organizations wanting to increase their productivity, value, and control, while benefiting

from enterprise-class support service-level agreements (SLAs); guaranteed patches, updates and

hot-fixes; and legal assurance. Enterprise open source software combines the innovation and trans-

parency benefits of open source software, but mitigates the risks by delivering the benefits typically

found with traditional proprietary software solutions. These include long-term enterprise-class

stability, reference implementations, partner certifications, multi-year maintenance policies, and

SLA-based developer and production support.

COMPARED TO PROPRIETARY ALTERNATIVES

COMPARED TO COMMUNITY PROJECTS

Red Hat Enterprise Linux delivers enterprise-class

stability and performance with vendor indepen-

dence at significantly lower costs than UNIX.

Red Hat Enterprise Linux reduces business and

technical risks, increases IT productivity, and

speeds time-to-deployment.

Red Hat provides software subscriptions to Red Hat Enterprise Linux that deliver ongoing value

through the entire subscription term. Your customers will be able to deploy with the confidence

that they will meet their service-level agreements (SLAs) and maintain a stable, enterprise-class

application infrastructure at a very low total cost of ownership (TCO).

Red Hat subscription

KEY BENEFIT VALUE STATEMENT

An IT partner

that always has

your back

By working with Red Hat, the industry’s top Enterprise Linux vendor, customers

have a partner in the planning, deployment, and maintenance of their infrastructure.

Red Hat Global Support Services (GSS) is their connection to the knowledge of the

industry’s best Linux engineers. GSS can help to guide customers through all phases

of planning, testing, deploying, maintaining, and upgrading their IT infrastructure.

A customer’s collaborative relationship with Red Hat includes:

• Assistance any time they have a question, not just when there’s a problem.

• Ownership of multi-vendor support issues if another vendor’s product is involved.

• Award-winning technical support when they do have an issue with their Red Hat

software.

• Support programs and tools to meet customer needs: 24x7 support, self-support

options, and our award-winning Customer Portal.




Freedom

through

platform

stability

Any platform deployed to run mission-critical applications needs to be tested and

predictable. Red Hat Enterprise Linux was designed accordingly, to ensure that

customers benefit from community innovation for necessary speed and stability.

• Red Hat integrates, tests, and tunes all releases of Red Hat Enterprise Linux to

ensure performance and stability.

• Through partnerships, Red Hat ensures that hardware platforms and software

applications are certified and optimized.

• Each version of Red Hat Enterprise Linux has a 10-year life cycle, with 100%

application binary interface (ABI) compatibility.

• New features, updates, and fixes are made available throughout the life cycle of

a Red Hat Enterprise Linux release, which customers have the flexibility to deploy

on their schedules.

An unprec-

edented

ecosystem of

support

Red Hat Enterprise Linux helps customers to move their business forward by

providing access to the industry’s most extensive community of partners, customers,

and experts, which will be there to support customer success, no matter what chal-

lenges they face.

Red Hat maintains relationships with thousands of software and hardware partners

to create innovative joint solutions. This enables Red Hat to help hardware vendors

showcase the reliability of their offerings, and to ensure the performance of the

applications a customer’s business relies on.

With one of the largest technology certification ecosystems in the world,

Red Hat offers:

• Thousands of certified applications and certified hardware platforms.

• Collaboration with those partners to quickly resolve issues between the application

or hardware and the operating system.

• Assurance that the applications customers rely on and hardware they deploy work

seamlessly and successfully with Red Hat Enterprise Linux.

• The ability for customers to shape Red Hat Enterprise Linux to meet future needs

by influencing technology and industry innovation upstream through Red Hat’s

unique community.

Industry leader-

ship and world-

class expertise

For over a decade, Red Hat has supplied organizations around the world with

the innovation, stability, and security of Red Hat Enterprise Linux. Red Hat

Enterprise Linux supports stock exchanges, government agencies, and enterprises

seeking to control costs and operate with flexibility and agility. Red Hat’s open source

commitment, resources, and reach make us the only true Enterprise Linux platform.

• Red Hat was the first $1B open source software company.

• Red Hat is the largest corporate contributor to Linux kernel features and fixes.

• More than 90% of the Fortune 500 run Red Hat Enterprise Linux.

• Red Hat is part of the S&P 500 and is the largest publicly traded technology

company fully committed to open source.



A subscription model puts customers in control. With a current subscription, customers get the

newest versions as soon as they are released and can upgrade on their own schedules, not their

vendors’. No license fees, just an easy-to-understand, predictable yearly subscription through

which we earn their business, year after year.

For more information on the value of a Red Hat subscription, see “The Value of Your Red Hat

Subscription” at redhat.com/f/pdf/rhel4/RHValueSub_94086_web.pdf



RED HAT ENTERPRISE LINUX PLATFORM PORTFOLIO

THE POSSIBILITIES OF YES

As markets demand more of every business, every business is demanding more of IT. That’s why

more than 90% of the Fortune 500 trust Red Hat Enterprise Linux to support their most pressing

initiatives now and in the future.

Red Hat Enterprise Linux is the world’s leading enterprise platform. It provides IT leaders the

stability that frees them to take on their biggest challenges now, the flexibility to do what’s most

important in the future, and an extensive community of partners, customers, and experts that

will be there to support their success no matter what they face.

Whether rolling out new applications, virtualizing environments, or creating a secure hybrid cloud,

Red Hat Enterprise Linux helps IT leaders scale their business and say yes to what’s most important.

Figure 4. Red Hat Solution Portfolio



Red Hat Enterprise Linux


FREEDOM THROUGH STABILITY

Any platform a customer deploys to run their mission-critical applications needs

to be tested and predictable. Red Hat Enterprise Linux provides IT leaders with the

reliability, security, and support that frees them to deliver business benefits through

technology, instead of managing downtime and system updates.

Reliability Red Hat Enterprise Linux frees organizations to host more critical workloads on

x86 servers than ever before through its high availability, advanced redundancy,

and other hardware reliability, availability, and serviceability (RAS) features. A

recent Yankee Group reliability study found that Red Hat Enterprise Linux deploy-

ments averaged 99.99% up-time3.1 surpassing both Windows and traditional UNIX

systems in reliability.

Security With Red Hat Enterprise Linux, customers and partners can leverage military-

grade security technologies that prevent intrusions and protect their data. Red Hat

Enterprise Linux has achieved the security certifications required for deployment

in government agencies. The industry-leading Red Hat Product Security works with

customers, partners, and the global open source community to identify and resolve

security vulnerabilities to keep customers’ infrastructures safe.

Support Red Hat Global Support Services connects organizations to the knowledge of the

industry’s best Linux engineers. They are a valuable resource through all phases

of planning, testing, deploying, maintaining, and updating IT infrastructure, not just

when there is a problem.

CONFIDENCE THROUGH

FLEXIBILITY

Red Hat Enterprise Linux not only provides users with the ability to tune its capabili-

ties to fulfill their business needs now, but with the promise of continued relevance in

the future as well. As markets shift and businesses change, Red Hat Enterprise Linux

customers can be confident that they’ll have the agility, adaptability, and speed to do

what’s most important, even when faced with an uncertain future.

Agility Red Hat Enterprise Linux delivers the agility that frees IT leaders to act with confi-

dence no matter what challenges they face, with features like extensive scalability,

integrated virtualization, hardware roadmap alignment, and complete management

control.

Adaptability As the IT industry moves to virtualization and cloud computing, Red Hat

Enterprise Linux delivers support across the major hardware architectures,

hypervisors, and commercial cloud providers, allowing customers to adapt by

simplifying the transitions between physical, virtual, and cloud deployments.

Red Hat Enterprise Linux also offers interoperability of systems, from laptop to

datacenter to mainframe, including UNIX and Microsoft Windows deployments.




Performance Through a combination of raw CPU power, multiple processors, RAM, and I/O

bandwidth, Red Hat Enterprise Linux can meet customers’ most demanding perfor-

mance requirements across multiple workloads, including databases, applications,

and web servers. For example, a Red Hat Enterprise Linux-based LAMP software

stack delivers as much as 231.6 % better performance for web applications than a

Windows-based stack3.2.

AN ECOSYSTEM

OF SOLUTIONS

AND SUPPORT

Red Hat Enterprise Linux helps IT leaders move their business forward by providing

access to the industry’s most extensive community of partners, customers, and

experts that will be there to support and accelerate their success no matter what

challenges they face.

Expertise No other vendor matches Red Hat’s experience and expertise in delivering Linux

solutions, and Red Hat Global Support Services is customers’ connection to the

knowledge of the industry’s best Linux engineers. They are a resource to customers

through all phases of planning, testing, deploying, maintaining, and upgrading an IT

infrastructure.

Partnership Red Hat maintains relationships with thousands of software and hardware partners

to create innovative joint solutions. This enables Red Hat to not only help hardware

vendors showcase the reliability of their offerings, but also to ensure that the appli-

cations customers rely on and hardware they deploy work successfully together with

Red Hat Enterprise Linux.

Ecosystem Red Hat’s world-class engineering organization works in collaboration with the open

source community, partners, and customers to create and test innovative tech-

nology that provides unmatched availability, security, and scalability. Red Hat is the

largest corporate contributor to Linux kernel features and fixes. Because Red Hat

is the world’s leading open source provider, a subscription allows organizations to

shape Red Hat Enterprise Linux to meet their future needs. Subscribers can leverage

Red Hat’s involvement with and influence on open source technologies and industry

innovation upstream through our unique community.

Visit redhat.com/en/technologies/linux-platforms/enterprise-linux/ for more information

on Red Hat Enterprise Linux.



RED HAT ENTERPRISE LINUX SERVER

Red Hat Enterprise Linux Server is the world’s leading enterprise platform. It provides IT leaders the

kind of stability that frees them to take on their biggest challenges now, the flexibility to do what’s

most important in the future, and an extensive community of partners, customers, and experts that

will be there to support their success no matter what they face. Whether rolling out new applica-

tions, virtualizing environments, or creating a secure hybrid cloud, Red Hat Enterprise Linux helps IT

leaders say yes to what’s most important to scale the business.

Red Hat Enterprise Linux provides:

• The reliability, security, and support every business requires to address their critical

day-to-day needs.

• The agility, adaptability, and speed IT leaders need to do what’s most important today

and in the future.

• The confidence that comes from knowing an extensive community is there to support

their success no matter what challenges they face.

Red Hat Enterprise Linux Server


Achieve

mission-critical

reliability of an

IT platform

Any platform that customers deploy to run their mission-critical applications needs

to be tested and predictable. With Red Hat Enterprise Linux, customers have the reli-

ability, security, and support to deliver business benefits through technology, instead

of managing downtime and system updates. Red Hat Enterprise Linux achieves its

rock-solid reliability through advanced RAS features, and the open nature of the

collaborative development model.

Get built-in

layers of

protection

Customer IT environments may be vulnerable to the proliferating threats that face

IT stability today. With SELinux and other security technology built into Red Hat

Enterprise Linux, customers will have an advanced solution that lays a fully secure

foundation for applications such as cloud and virtualization. With this advanced

foundation, applications can be isolated from one another and their underlying data,

and thus compartmentalize components and avoid data loss. Finally, customers can

count on a rapid delivery of fixes — a key benefit from Red Hat’s central role in the

open source and collaborative development model.

Simplify

customer envi-

ronments with

open standards

It’s hard to eliminate complexity when you are introducing new systems that are

dependent on proprietary technologies. With Red Hat Enterprise Linux, customers

can stabilize operations by implementing inherently open standards that support

interoperability and work with a lot of different environments. They’ll have greater

predictability in the reliability of their operating system considering the demanding

workloads that rely on Linux today. Because this is all within a certified ecosystem,

customers have the assurance that their enterprise platform will work in a stable

fashion with a vast assortment of hardware, software, and hypervisors. Red Hat

customers won’t have to forfeit advanced capabilities for reliability and stability.




Evolve to

standardization

Customers’ limited IT resources are often focused on maintaining existing legacy

infrastructure. But increasing complexity leaves them vulnerable to risk and

threatens system stability. With Red Hat Enterprise Linux, they can smoothly evolve

to a more standardized environment. Customers can draw on the expertise of

Red Hat and the greater Linux community to support their transition. They don’t

have to buy custom, one-off proprietary tools, and they won’t be locked in to a single

OS provider for future development.

Embrace the

post-UNIX

standard

Customers are seeking to escape the costs and constraints of legacy technology but

often can’t afford the costly disruptions of a risky migration process. With Red Hat

Enterprise Linux, they can embrace the de facto standard for organizations that have

previously relied on UNIX. They gain a migration path that is faster, easier, and less

expensive than a proprietary environment. Given the similarities between UNIX and

Red Hat Enterprise Linux, customers can even run their systems the way they did

before. They’ll make the transition with less disruption while leveraging the skill sets

of existing team members. In fact, they can consolidate multiple UNIX platforms into

a single Linux environment — further reducing complexity and its attendant costs.

What’s more, they’ll have migration support drawing on expert methods to ensure

the migration is smooth.

Maximize

hardware for

full efficiency

Legacy technology tends to use hardware inefficiently, which drains money from

customer budgets. Relying on the resource management technologies in Red Hat

Enterprise Linux, customers are able to run multiple workloads on the same

hardware. Because they can consolidate servers with no negative impact on perfor-

mance, they’ll get more from their hardware investment and, as a result, drive out

cost. Companies that migrated from RISC systems to Red Hat Enterprise Linux expe-

rienced a TCO savings of 61% over 3 years3.3.

SUBSCRIPTION OPTIONS

The family of subscription options for Red Hat Enterprise Linux Server is optimized for the open

hybrid cloud and complements the Red Hat Enterprise Linux OpenStack Platform as well as the

bundle that combines Red Hat Enterprise Linux with Red Hat Enterprise Virtualization.

Our customers need more flexibility around the ability to move subscriptions between physical

machines, virtualized environments, and the cloud. Today’s hybrid deployment models require

different approaches to purchasing infrastructure software. Now we are giving customers more

control over their deployment choices and the ability to select the counting method that aligns

with those choices — they can count virtual instances or physical socket pairs.



As of 2014, Red Hat Enterprise Linux packaging options are:


SERVER


FOR VIRTUAL DATACENTERS


SERVER ENTRY LEVEL

Virtual Instances 2 or 0 Unlimited guests 1

Physical

Entitlements1 Socket-pair, or 0 0 1

Counting MethodInstance-based (2),

or Socket-pair (1)Socket-pair Socket-pair

Stackable Yes Yes No

Support Level Standard or Premium Standard or Premium Self-Support

Use Case

For physical, virtual,

and cloud deployments

with flexibility to move

subscriptions between

environments

For running on supported

hypervisors: VMware,

HyperV, Red Hat

Enterprise Virtualization.

No physical host included.

For non-critical workloads

such as test environments.

Supports only the Smart

Management Add-On.

PROOF POINTS


• Case studies: redhat.com/en/success-stories

Visit redhat.com/en/technologies/linux-platforms/enterprise-linux for datasheets,

whitepapers, videos, and webinars on Red Hat Enterprise Linux server.

RED HAT ENTERPRISE LINUX SERVER VARIANTS

Red Hat Enterprise Linux Server has been customized for specific use cases, including:

• High-Performance Computing

• IBM POWER

• IBM System z

• SAP Business Applications

• SAP HANA



RED HAT ENTERPRISE LINUX ATOMIC HOST

A PLATFORM OPTIMIZED FOR LINUX CONTAINERS

Red Hat Enterprise Linux Atomic Host is a secure, lightweight, and minimal-footprint operating

system optimized to run Linux containers. A member of the Red Hat Enterprise Linux family,

Red Hat Enterprise Linux Atomic Host couples the flexible, modular capabilities of Linux containers

with the reliability and security of Red Hat Enterprise Linux in a reduced image size, to decrease

the attack surface and minimize dependency conflicts.

By offering an enterprise class, container-specific host along with a certification program for

containerized applications and an extensive ecosystem of support and services, Red Hat delivers

a comprehensive vision of containerized application delivery for the open hybrid cloud, including

portability across bare metal systems, virtual machines and private and public clouds.

Red Hat Enterprise Linux Atomic Host is available as an alternative deployment option to Red Hat

Enterprise Linux Server as part of the following existing Red Hat subscriptions:

• Red Hat Enterprise Linux Server – 2013 model (Standard and Premium only)

• Red Hat Enterprise Linux Academic Site Subscription (all support levels)

• Red Hat Enterprise Linux Developer Suite

• Red Hat Enterprise Linux Developer Support (all support levels)

• Red Hat Enterprise Linux Not-for-resale (NFR) subscriptions for qualifying Partners

• Red Hat Managed Infrastructure for CAUDIT

• Red Hat Enterprise Linux for PRIMEQUEST – 2013 model

Red Hat Enterprise Linux Atomic Host includes the components you need to effectively run application containers.



Red Hat Enterprise Linux Atomic Host


Optimized for

containers

Red Hat Enterprise Linux Atomic Host provides a streamlined host platform

specifically for application containers. The software components included in

Red Hat Enterprise Linux Atomic Host, as well as the default system tunings

developed by Red Hat engineering - enhance the performance, scalability,

and security of containers. This gives you an optimal platform for deploying

and running application containers.

The confidence

of Red Hat

Enterprise

Linux

Red Hat Enterprise Linux Atomic Host is built from Red Hat Enterprise Linux 7. As

such, it inherits the stability and maturity of Red Hat Enterprise Linux, as well as its

hardware certifications. This gives you a vast choice of certified hardware partners.

Portability

across open

hybrid cloud

infrastructure

Red Hat Enterprise Linux Atomic Host can be deployed on physical hardware,

certified hypervisors, (including Red Hat Enterprise Virtualization, VMware vSphere,

and Microsoft Hyper-V), private clouds such as Red Hat Enterprise Linux OpenStack

Platform, and Amazon Web Services and Google Compute Platform public clouds.

Organizations can choose the best infrastructure for containerized application

deployments.

Atomic

updating and

rollback

Red Hat Enterprise Linux Atomic Host features a new update system for operating

systems, based on rpm-ostree. RPMs are composed on a server into an OSTree

repository, and client systems can replicate these in an image-like fashion. Updates

are composed into atomic trees, which can be downloaded from the customer

portal and deployed in a single step. The previous version of the operating system is

retained, so you can easily roll back to an earlier state. This simplified upgrade and

rollback capability reduces the time you spend updating and maintaining systems.

Orchestrating

containers at

scale

Through Red Hat’s collaboration with Google, Red Hat Enterprise Linux Atomic Host

includes Kubernetes, a framework for managing clusters of containers. Kubernetes

helps you manage connecting and scaling multi-container deployments across

multiple container hosts. This means you can orchestrate services running in

multiple hosts into unified, large-scale business applications.

Secure

by default

Applications are only run within containers, not directly on the host, creating a clear

security boundary. Each container is then confined using a combination of SELinux

in enforcing mode, control groups, and kernel namespaces. These are the same tech-

nologies that have been delivering military-grade security to Red Hat customers for

more than 10 years. You can more effectively isolate vulnerable containers with a

secure host that implements a secure environment by default. Integrated technolo-

gies prevent a compromised container from affecting other containers or the host.




Support for

super privileged

containers

Some container-based applications, such as host management applications and

custom kernel models, need access to the host system or other containers to work

properly. With super privileged containers, processes run from the container have

the appropriate rights to manipulate the host file system and host processes as

well as processes in other containers. You can easily configure super privileged

containers through the command-line interface, granting trusted access to the host

system and other containers for the container-based applications that need it.

RED HAT ENTERPRISE LINUX FOR REAL TIME

A STABLE, MATURE PLATFORM FOR REAL-TIME COMPUTING

Red Hat Enterprise Linux for Real Time is a real-time computing platform for deadline-oriented

applications and time-sensitive workloads. Based on a specialized version of the stock Red Hat

Enterprise Linux 7 kernel, Red Hat Enterprise Linux for Real Time builds on the reliability,

scalability, and performance of the world’s leading enterprise Linux platform, ensuring the

highest levels of predictability for consistent, low-latency response times.

Red Hat Enterprise Linux for Real Time


Highly

deterministic

performance

Through scheduling and performance gains, as well as increased preemption

opportunities, Red Hat Enterprise Linux for Real Time minimizes the potential

for any deviations in application performance.

High-resolution

timers

Nanosecond timer resolution allows systems to process data with greater accuracy.

Full application

compatibility

with standard

Red Hat

Enterprise

Linux

The Red Hat Enterprise Linux for Real Time user space is derived from that of

Red Hat Enterprise Linux 7, so applications certified to run on Red Hat

Enterprise Linux 7 can run unmodified on Red Hat Enterprise Linux for Real Time.

Integrated

tuning tools

Red Hat Enterprise Linux for Real Time uses the same system tuning tools

available in Red Hat Enterprise Linux 7. It also includes additional tools to tune

real-time characteristics. As each real-time computing application is different,

Red Hat Enterprise Linux for Real Time allows for easy, on-premise adjustments

of priorities, interrupts, and more.

The confidence

of running

Red Hat

Enterprise

Linux 7

Red Hat Enterprise Linux for Real Time inherits the stability and maturity of Red Hat

Enterprise Linux and builds on the same platform for hardware certifications, giving

you a variety of certified hardware partner options.



RED HAT ENTERPRISE LINUX SERVER FOR HIGH-PERFORMANCE COMPUTING (HPC)

A ROBUST PLATFORM DESIGNED FOR THE SCIENTIFIC USER

Red Hat offers packages specifically for the scientific high-performance computing (HPC) user

to deploy clusters of systems to tackle the most challenging workloads. Subscriptions for Red Hat

Enterprise Linux in clusters are affordable, easy to deploy, and support hardware scale out.

Red Hat Enterprise Linux for High-Performance Computing is deployed as an interactive Red Hat

Enterprise Linux for HPC Head Node and a homogeneous cluster of Red Hat Enterprise Linux for

HPC Compute Nodes.

When helping a customer work through deployment considerations, consider:

• Red Hat Enterprise Linux for HPC Head Node is a full-featured platform to be deployed as the

interactive system in an HPC cluster.

• Each Red Hat Enterprise Linux for HPC Compute Node subscription inherits the support level

of the Red Hat Enterprise Linux for HPC Head Node that’s deployed in the cluster.

Red Hat Enterprise Linux Server for HPC


Low acquisition

and support

costs

With Red Hat’s subscription pricing for customers’ high performance cluster nodes,

plus support costs tied to the cluster head node, Red Hat Enterprise Linux for High-

Performance Computing is cost-effective for grid-like deployments. If a customer

has an HPC cluster managed as a single scale-out system, we make it simple for

them to run Red Hat Enterprise Linux everywhere.

Streamlined,

lightweight

deployment

Red Hat Enterprise Linux for High-Performance Computing offers a slim component

set that can be customized for each environment to reduce the deployment footprint,

simplify management tasks and minimize points of failure and security vulnerabilities.

Multi-core

affinity and

enablement

With its precise ability to detect and optimize hardware configurations, Red Hat

Enterprise Linux quickly and easily gets the most from customer hardware. Red Hat’s

deep relationships across the industry translate into a platform optimized for the

latest capabilities.

Validation of

proper cluster

operation

Red Hat Enterprise Linux provides advanced monitoring capabilities to enhance

each cluster’s manageability, provide timely performance information for tuning,

and minimize the need for manual system checks.

Improved I/O

performance

Faster I/O performance allows customers to get data into and out of their HPC

cluster more quickly, maximizing the cluster’s processing performance.



RED HAT ENTERPRISE LINUX SERVER FOR POWER

REDUCE OPERATIONS AND DEVELOPMENT COMPLEXITY WITHOUT COMPROMISING RELIABILITY

Customers can deploy applications with confidence using the advanced features in IBM Power

systems and the consistency and flexibility of the market-leading Red Hat Enterprise Linux

operating platform.

Red Hat Enterprise Linux Server for Power, big endian and little endian


POWER

architecture

Applications are responsive to business needs with both Red Hat Enterprise Linux

and support for the latest features in POWER8. Developed in collaboration with

IBM hardware and software engineering teams, Red Hat Enterprise Linux supports

LPAR hardware partitioning, multithreading, and intelligent threads that adapt the

hardware to the customer workload.

Virtualized

environments

When consolidating workloads or just increasing flexibility, Red Hat Enterprise Linux

for Power combined with Red Hat Enterprise Virtualization for Power is an ideal

choice for virtualized deployments. The low-overhead operating system improves

consolidation to maximize the benefits of virtualization.

More efficient

operations

and IT staff

productivity

Organizations that standardize on Red Hat Enterprise Linux across x86, Power, and

mainframe systems have more efficient IT staffs. They can manage more servers,

deploy projects in less time, and respond to changing business needs quickly. That

kind of productivity across systems and staff means lower costs and more capacity

for strategic projects.

Vast ecosystem

of Linux

applications

With POWER8 and Red Hat Enterprise Linux for Power, little endian, customers now

have access to the thousands of Linux applications written for little endian mode.

PROOF POINTS

See who relies on Red Hat Enterprise Linux and IBM

Visit redhat.com/en/success-stories to view this success story and more:

• Red Hat Powers $2.5 Million in Cost Savings for Santos3.4



RED HAT ENTERPRISE LINUX SERVER FOR IBM SYSTEM z

FLEXIBILITY, PERFORMANCE, AND SCALABILITY FOR SERVER CONSOLIDATION OR MAINFRAME RELIABILITY

Built on more than a decade of industry collaboration, Red Hat Enterprise Linux for IBM System z

brings Linux applications to the mainframe and delivers efficient management for customers’ Linux

workloads. Combine the core strengths of the IBM mainframe and IBM software with the open flex-

ibility of Linux to reduce complexity and costs for today’s applications.

Red Hat Enterprise Linux Server for IBM System z


Reduce

complexity

and costs

for today’s

applications

IBM configurations extend zEC12 Enterprise Class or zBC12 Business Class servers

to run the industry-leading Red Hat Enterprise Linux. By taking advantage of IBM’s

Integrated Facility for Linux (IFL) processors, memory, and I/O connectivity, as well

as z/VM virtualization software, customers can consolidate more workloads, improve

system utilization, and bring efficiency to their datacenters.

Improve return

on investment

(ROI) through

server virtu-

alization and

workload

consolidation

on a single

mainframe

Red Hat Enterprise Linux on System z can help lower customer IT costs with support

for massive consolidation, running up to thousands of virtual Linux servers concur-

rently, and ensuring isolation and protection of each virtual server environment.

With its faster provisioning capabilities, customers can create and deploy virtual

Linux servers in minutes rather than days, accelerating time to market. And commu-

nication among applications is smoother and faster on a single server. Customers

can run multiple, heterogeneous workloads simultaneously and seamlessly, without

cross-application conflict, resulting in higher quality of service.

Access a broad

ecosystem of

applications

on a platform

backed by

the leaders

in enterprise

reliability and

scalability

Red Hat maintains relationships with thousands of software and hardware partners

to create innovative joint solutions. This enables Red Hat to not only help hardware

vendors showcase the reliability of their offerings, but also to ensure the perfor-

mance of the applications our customers’ businesses rely on.

With one of the largest technology certification ecosystems in the world, Red Hat

offers:

• Collaboration with those partners to quickly resolve issues between the application

or hardware and the operating system.

• Assurance that the applications customers rely on and hardware they deploy work

successfully together with Red Hat Enterprise Linux.

• The ability for customers to influence technology and industry innovation through

Red Hat’s unique community.



PROOF POINTS

See who relies on Red Hat Enterprise Linux for IBM System z

Visit redhat.com/en/success-stories to view these success stories and more:

• Salt River Project Migrates to Red Hat Enterprise Linux on IBM Mainframes3.5

• Bank of New Zealand Reduces Carbon Footprint with Red Hat on the Mainframe3.6

RED HAT ENTERPRISE LINUX SERVER FOR SAP BUSINESS APPLICATIONS

A READY-TO-USE, FULLY SUPPORTED SAP ENVIRONMENT IN A SINGLE PACKAGE

Red Hat Enterprise Linux for SAP Business Applications allows customers to reduce the complex-

ity of their SAP application deployments. It includes the infrastructure software stack they need for

the best possible operation of SAP applications, plus enterprise-class service and support. Red Hat

customers can get a ready-to-use, fully supported SAP environment in one package for new installa-

tions and for migrations of existing Red Hat Enterprise Linux systems.

Red Hat Enterprise Linux Server for SAP Business Applications


Proven

platform

optimized for

SAP workloads

This proven platform was specifically developed by Red Hat in collaboration

with SAP and our partners who support SAP. Built on Red Hat Enterprise Linux

Server and supporting the Resilient Storage Add-On, this variant includes the

Java™ Development Kit (JDK), critical libraries, and high-availability agent scripts

developed specifically for running SAP.

Additional SAP-specific features include:

• Locales. This server variant includes a set of language locales needed by older

pre-Unicode SAP installations migrating to Linux, ensuring that the sort order

on Linux is the same as on existing UNIX systems. Red Hat can also add custom

locales on a customer-by-customer basis.

• Java support. SAP programs can be developed in Advanced Business Application

Programming (ABAP) or Java.

• Package to support virtualization. vhostmd provides the ability to monitor certain

elements of the host within a guest, allowing SAP customers to troubleshoot

performance issues in virtual environments.




Two support

teams via a

single point

of contact for

faster resolu-

tion times

Not only have we packaged the technology environment required to run SAP

business applications, Red Hat and SAP have also linked our support organizations to

give customers a single point of contact for quick resolutions. At Red Hat, we provide

global 24x7 support services for our customers who run SAP business applications in

both physical and virtual deployments. To make sure our joint customers get the best

possible support, we’ve established a cooperative support agreement that speeds

issue resolution and streamlines customer communication. With two world-class

support teams backing them, customers can rest assured that they’re taken care

of — so they can focus on running their business.

Reduced

complexity

and costs

for today’s

applications

Red Hat Enterprise Linux excels in high-performance, transaction-based applica-

tions, like SAP Business Applications in both physical and virtual environments.

Using multicore commodity hardware, SAP customers who have migrated their SAP

applications from legacy UNIX systems have experienced many-fold performance

improvements, along with less cost and a smaller footprint.

Better products

through

collaborative

engineering

Red Hat’s partner engineering team works with SAP to ensure that SAP products

are optimized and certified on Red Hat Enterprise Linux. This results in additional

SAP-specific features for Red Hat Enterprise Linux and close collaboration on virtual-

ization. Red Hat maintains a full-time engineering presence on-site at SAP to bolster

the ongoing working relationship between the SAP Linux Lab and Red Hat product

development. SAP has access to pre-release versions of Red Hat software, and

Red Hat includes testing of SAP software against development versions of Red Hat

Enterprise Linux in a nightly test suite provided by SAP.

High avail-

ability (HA)

and resilient

storage

The Red Hat Enterprise Linux Resilient Storage Add-On enables a shared storage or

clustered file system to access the same storage device over a network. By providing

consistent storage across a cluster of servers, the Red Hat Enterprise Linux Resilient

Storage Add-On creates a pool of data that is available to each server in the group,

but which also is protected if any one server fails. The Red Hat Enterprise Linux High

Availability Add-On, which can be used to protect applications as well as storage, is

also included. When using the High Availability Add-On, highly available services can

fail over from one node to another with no apparent interruption to cluster clients.

The High Availability Add-On also ensures data integrity when one cluster node takes

over control of a service from another cluster node.



* currently available only for

Red Hat Enterprise Linux 6.5

QUESTIONS TO ASK

• Do you have any plans to upgrade your SAP application landscape? If not, why not?

• Is there functionality you would like to leverage in the latest versions of SAP software?

• Are you paying extra uplift to maintain SAP support?

• How many separate SAP landscapes are in the organization (SAP R/3 Enterprise, mySAP ERP

2005, mySAP ERP 2004, CRM, BW, BO, Supply Chain Management (SCM), etc.)?

• Do you have plans to add more SAP components?

• Are you planning to upgrade your operating system, database, or hardware in the near future?

• Are you planning to implement virtualization in your SAP application landscape?

PROOF POINTS

See who relies on Red Hat Enterprise Linux for SAP Business Applications


• Red Hat Provides CEPSA with a Scalable, Standardized, High-Availability SAP Platform3.7

• Bilcare research cost-effectively scales for Business Growth with Red Hat Enterprise Linux

with Integrated Virtualization3.8

RED HAT ENTERPRISE LINUX FOR SAP HANA®

A READY-TO-USE, FULLY SUPPORTED ENVIRONMENT OPTIMIZED FOR SAP HANA*

Red Hat Enterprise Linux for SAP HANA allows customers to choose the world’s leading

Enterprise Linux platform to provide an open, reliable, and scalable foundation for their most

demanding data solutions. It delivers a ready-to-use environment that comes pre-configured

for performance and high availability, and includes optimization features specific to SAP HANA

deployments. A subscription to this product includes Red Hat’s enterprise-class support services

and security practice.

Red Hat Enterprise Linux Server for SAP HANA


Proven

platform

optimized for

SAP HANA

Red Hat customers can get a ready-to-use, fully supported SAP environment in one

package for new installations and for migrations of existing SUSE systems. This

proven platform was specifically developed by Red Hat in collaboration with SAP and

our partners who support SAP. Built on Red Hat Enterprise Linux Server, this variant

includes critical libraries and the Scalable File System Add-On to streamline installa-

tion. This integrates with Red Hat Satellite to enable customers to quickly install and

provision Red Hat Enterprise Linux for SAP HANA with consistently.




Two support

teams via a

single point

of contact for

faster resolu-

tion times

Not only have we packaged the technology environment required to run SAP HANA,

Red Hat and SAP have also linked our support organizations to give customers a

single point of contact for quick resolutions. At Red Hat, we provide global 24x7

support services for our customers who run SAP HANA in both physical and virtual

deployments. To make sure our joint customers get the best possible support, we’ve

established a cooperative support agreement that speeds issue resolution and

streamlines customer communication. With two world-class support teams backing

them, customers can rest assured that they are taken care of — so they can focus on

running their business.

Reduced

complexity

and costs

for today’s

applications

Red Hat Enterprise Linux excels in high-performance, memory-intensive applications,

like SAP HANA in both physical and virtual environments. OEMs will deliver appli-

ances based on Red Hat Enterprise Linux for SAP HANA to simplify running an SAP

HANA solution.

Better products

through

collaborative

engineering

Red Hat’s partner engineering team works with SAP to ensure that SAP products

are optimized and certified on Red Hat Enterprise Linux. This results in additional

SAP-specific features for Red Hat Enterprise Linux and close collaboration on virtu-

alization with our Red Hat Enterprise Linux for SAP offering. Red Hat maintains a

full-time engineers presence on-site at SAP to bolster the ongoing working relation-

ship between the SAP Linux Lab, HANA development team, and Red Hat product

development. SAP has access to pre-release versions of Red Hat software, and

Red Hat includes testing of SAP software against development versions of Red Hat

Enterprise Linux in a nightly test suite provided by SAP.

QUESTIONS TO ASK

• Are you running SAP HANA on SUSE today? Would you prefer to run it on Red Hat

Enterprise Linux to simplify your environment?

• Have you considered using SAP HANA but were held back because it was only available on SUSE?

• Do you run SAP business applications? Have you considered standardizing on Red Hat

Enterprise Linux to gain efficiencies across your infrastructure?

PROOF POINTS

• The world’s largest data warehouse (12 petabytes) was built using Red Hat Enterprise Linux.

“Software Company SAP Just Set A Guinness World Record For A Mind-Boggling Big Computer

System” March 5, 2014.



RED HAT ENTERPRISE LINUX DESKTOP AND WORKSTATION

SECURE, EASY TO USE, AND EASY TO MANAGE

Red Hat Enterprise Linux Desktop options bring the power and innovation of the world’s leading

Linux enterprise platform to the desktop. Red Hat offers three editions — Red Hat Enterprise Linux

Desktop, Red Hat Enterprise Linux Workstation, and Red Hat Enterprise Linux Developer

Workstation — to deliver industry-leading performance, manageability, and security to the desktop

for a variety of users at a very attractive price.

RED HAT ENTERPRISE LINUX DESKTOP

Built with the powerful, open source Red Hat Enterprise Linux foundation, Red Hat Enterprise Linux

Desktop is a robust, highly secure, and cost-effective desktop environment. Red Hat Enterprise Linux

Desktop enables users to be productive with a complete set of leading end-user applications, includ-

ing LibreOffice, a full office productivity suite with word processing, spreadsheet, presentation,

drawing, and database applications.

RED HAT ENTERPRISE LINUX WORKSTATION

Red Hat Enterprise Linux Workstation is designed for advanced Linux users working on more power-

ful systems and is optimized for high-performance activities such as graphics, animation, and scien-

tific computing. Each Red Hat Enterprise Linux Workstation subscription supports systems with up

to two sockets, unlimited memory, and up to four virtual machines per instance. In addition to the

capabilities and applications included in Red Hat Enterprise Linux Desktop, Red Hat Enterprise Linux

Workstation delivers the deployment tools that make provisioning and administration of Red Hat

Enterprise Linux Desktops so efficient and cost-effective.

RED HAT ENTERPRISE LINUX DEVELOPER WORKSTATION

For software developers who need a flexible environment for code development and testing, Red Hat

Enterprise Linux Developer Workstation is designed to make creating Linux applications faster and

easier than ever. Red Hat Enterprise Linux Developer Workstation combines all of the capabilities of

Red Hat Enterprise Linux Workstation with the contents of the Red Hat Enterprise Linux Developer

Suite for development and testing purposes. The Red Hat Enterprise Linux Developer Suite includes

Red Hat Enterprise Linux, most Red Hat Enterprise Linux Add-Ons, Red Hat Software Collections,

and the Red Hat Developer Toolset.

In addition, Red Hat offers comprehensive developer support for Red Hat Enterprise Linux Developer

Workstation users. Response is available in four business hours (Enterprise Support) or two business

days (Professional Support).



* Red Hat defines physical

CPUs equivalently to sockets,

so a multicore and/or hyper-

threading CPU is counted as a

single socket when determining

which subscription to purchase

** Using the virtualization

technology included with


*** Available in 1 or 4 virtual

machine subscription options.

**** Red Hat Enterprise Linux

Add-Ons with the exception

of Smart Management are

included for development

and testing purposes only.

Red Hat Enterprise Linux comparison


DESKTOP


WORKSTATION


DEVELOPER WORKSTATION

Desktop architecture support

x86 Yes Yes Yes

x86–64 Yes Yes Yes

Desktop support limits as defined by Red Hat Enterprise Linux product subscription

Maximum physical

CPUs (sockets)*1 2 2

Maximum memory 8GB Unlimited Unlimited

Maximum virtualized

guests (instances)**1 1 or 4*** 1 or 4***

Desktop features in each Red Hat Enterprise Linux product subscription

Security features

Includes Cisco IPsec client compatibility, smart card support, encrypted disk

(Linux Unified Key Setup) and SELinux for securely locking down the desktop

application environment.

Included software

GNOME and KDE

desktops and single-

user productivity

applications.

GNOME and KDE


user productivity

applications. Red Hat

Enterprise Linux server

applications for devel-

opment and testing only.

GNOME and KDE


user productivity

applications. Red Hat

Enterprise Linux server

applications for devel-

opment and testing

only. Includes Red Hat

Enterprise Linux

developer products.

Red Hat

Enterprise Linux

Developer Toolset

No No Yes

Included Add-Ons

for Red Hat

Enterprise Linux

Smart Management Smart Management

High Availability,

Resilient Storage, Load

Balancer, Scalable

File System, High

Performance Network,

Extended Update

Support (EUS), and

Smart Management****




DESKTOP


WORKSTATION


DEVELOPER WORKSTATION

Use case, and content

For single-user desktop

productivity usage only.

Not permitted for any

usage as a multi-use

server. Does NOT

include open source

server applications

For high-performance

single-user worksta-

tion usage by advanced

Linux users. Not

permitted for server

or multi-user purposes.

Includes open source

server applications (e.g.,

Apache, Samba, or NFS),

supported for use on

personal systems for

testing and develop-

ment purposes, or to

share data with peers.

For high-performance

single-user software

development worksta-

tion usage by advanced

Linux users. Not

permitted for server

or multi-user purposes.

Includes open source

server applications (e.g.,

Apache, Samba, or NFS),

supported for use on

personal systems for

testing and develop-

ment purposes, or to

share data with peers.

Includes Red Hat

Enterprise Linux

software development

stack

No Yes Yes

Red Hat Enterprise Linux Desktops


Stay productive

with a full office

productivity

suite

All versions of Red Hat Enterprise Linux for desktop computing include the most

popular desktop applications at no additional charge. Fully featured and with

intuitive interfaces, these applications help keep users productive with little need for

retraining. Unlike Windows, advanced configuration and virtualization do not require

a separate software stack with additional licensing fees.

Customize

desktops for

users

Red Hat Enterprise Linux Desktop can easily be configured to satisfy the specific

needs of the customer’s business and keep users focused on work-related tasks.

Administrators can customize how desktop and applications should be configured

for each user based on office suite settings, network access settings, desktop dialog

preferences, and more.

Get built-in

layers of

protection

Red Hat helps ensure that desktops are secure against external and internal threats.

Building on the foundation of Linux, a highly secure operating system, Red Hat’s

layered defense scheme offers the highest-grade protection against commonly

exploited security flaws and not-so-common ones. SELinux protects system services

from attacks while offering full transparency.




Easily manage

and maintain

desktop

deployments

Red Hat Enterprise Linux Desktop includes a simple rapid-deployment tool that lets

IT staff manage a complex, geographically dispersed desktop infrastructure from

a single web-based console. The Red Hat Network, fully integrated with the award-

winning Red Hat Customer Portal, enables administrators to easily update, group,

deploy, and provision desktops remotely. Whether managing 10 or 10,000 systems,

the effort is the same, freeing IT personnel for other projects.

Address

security

concerns

Customers can address security concerns by assigning user access restrictions to

prevent unauthorized activity like installing and running rogue applications or writing

to removable media.

Minimize your

installation

footprint

Each desktop can be customized to minimize the installation footprint by removing

unneeded applications, secured to prevent unauthorized access, or granularly config-

ured — at the application, network, and user interface settings levels. Customers can

remove all unnecessary applications to minimize the installation footprint.

QUESTIONS TO ASK

• How do you prevent unauthorized activity (for example, installing and running rogue applications

or writing to removable media) by your users today?

• How do you keep your users from being distracted by non-work-related activities on their

desktops?

• How do you manage your desktop deployments today?

• What productivity applications do your users need?

• Are you concerned about the high costs for your Microsoft Windows desktops

and Microsoft Office licenses?

• Do you have advanced configuration needs for your Microsoft Windows desktops

(for example, do you have virtualization requirements)? How do you manage these today?

PROOF POINTS

See who relies on Red Hat Enterprise Linux Desktop


• DreamWorks Animation Utilizes the Red Hat Portfolio to Build a Private Cloud

for Financial and Creative Applications3.9

• Red Hat Enterprise Linux Fuels Over $2 million in Cost Savings for Santos3.10

See the Red Hat Enterprise Linux Desktop datasheet3.11 to learn more.



RED HAT ENTERPRISE LINUX ADD-ONS

TAILOR YOUR APPLICATION ENVIRONMENT TO SUIT YOUR COMPUTING REQUIREMENTS

Red Hat offers a portfolio of Add-Ons to extend the features of Red Hat Enterprise Linux. Add-Ons

allow customers to tailor their application environment with workload extensions that are available

to suit specific computing requirements.* With increased flexibility and choice, customers can deploy

what they need, when they need it.

The Scalable File System Add-On, Network Load Balancer Add-On, and High Performance Network

Add-On have been integrated into Red Hat Enterprise Linux beginning with the release of version 7.

These are still sold as Add-0ns to version 6. Visit redhat.com/rhel/Add-Ons for more details.

ADD-ON OPTIONS FOR AVAILABILITY

• High Availability Add-On

• Resilient Storage Add-On

• Network Load Balancer Add-On (Red Hat Enterprise Linux 5 and 6)

ADD-ON OPTIONS FOR SCALABILITY (RED HAT ENTERPRISE LINUX 6)

• Scalable File System Add-On

• High Performance Network Add-On

ADD-ON OPTIONS FOR LIFE CYCLE

• Extended Update Support Add-On**

ADD-ON OPTIONS FOR MANAGEMENT

• Smart Management Add-On

ADD-ON OPTIONS FOR AVAILABILITY

Add-On options for availability make applications highly available, enable shared storage,

and provide redundancy for web serving databases, networks, and storage.

HIGH AVAILABILITY ADD-ON

The High Availability Add-On for Red Hat Enterprise Linux provides the infrastructure to make

applications highly available. When using the High Availability Add-On, an application or service

can fail over from one node of the cluster to another with no apparent interruption to cluster clients.

The High Availability Add-On also ensures data integrity by safeguarding access to shared resources.

It achieves this by promptly evicting nodes from the cluster that are deemed to be faulty, which

prevents data corruption. The High Availability Add-On supports up to sixteen nodes and may be

configured for most applications, as well as for virtual guests.

Red Hat’s High Availability

Add-On works with the Load

Balancer Add-On to provide

continuous availability of

services within a cluster by elim-

inating single points of failure.

* Red Hat Enterprise Linux

Add-Ons require supported

versions of Red Hat

Enterprise Linux

and cannot be layered

onto Self-Support SKUs.

** Extended Update Support

Add-On is now offered as part

of Premium Support, but can

also be purchased separately

as an Add-On for Standard

Support customers.



High Availability Add-On


Keep a business

running even

in the event

of hardware

failure

The High Availability Add-On, together with a well-designed hardware deployment,

reduces downtime by protecting all nodes and applications in the cluster from

single points of failure for every node and application in the cluster. It also isolates

unresponsive nodes and applications to protect critical enterprise data from being

corrupted. By isolating faulty nodes and applications, services will be restarted on

an alternate, healthy node.

Easily configure

and manage

high availability

(HA) of Red Hat

Enterprise

Linux servers

Customers centrally configure and manage HA in Red Hat Enterprise Linux through

a rich GUI-based cluster management and administration utility. System administra-

tors can enable, capture, and read cluster system logs via a single cluster configura-

tion command.

Ensure data

integrity

The High Availability Add-On isolates unresponsive applications and nodes so they

can’t corrupt critical enterprise data; it provides fencing capabilities, removing

access to resources from any cluster node that has lost contact with the cluster,

thereby protecting resources like shared storage from uncoordinated modification.

Figure 5. High-Availability Add-On



EXAMPLE USE CASES

Some applications or deployments are mission-critical to the business and can tolerate zero or

very limited downtime/outage. These include but are not limited to workloads such as databases,

web servers, and file servers. Computing hardware or servers (individual nodes) can fail and cause

disruption in service without the help of HA functionality. Examples include:

• Capital markets. Exchanges, crossing networks, asset managers, and others need to be con-

tinuously available to provide a marketplace and ensure the routing of trades for clearance and

settlements.

• Online infrastructure. Another target market for the High Availability Add-On is online infra-

structure delivered by hosting providers, data processing, and related services.

• Healthcare and medical devices. Any critical applications where losing access to data might

endanger human safety would also be a candidate for the High Availability Add-On.

QUESTIONS TO ASK

• When your systems fail, how visible is it to the users? What amount of downtime is acceptable

to your users/customers?

• How much would five minutes of unexpected downtime cost your organization in terms

of revenue or reputation?

• Are there seasonal or other periodic peaks of high transaction volume?

• Will the system have scheduled downtime?

Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons (login required)

for more information on the High Availability Add-On.

RESILIENT STORAGE ADD-ON

Red Hat’s Resilient Storage Add-On is a clustered file system which allows multiple systems to

simultaneously access the same storage device over a network. By coordinating file system access

across a cluster of servers, this Add-On provides a consistent and coherent shared file system,

with local-file-system-like behavior.

The Resilient Storage Add-On uses the GFS2 file system to create a pool of data that is available to

each server in the group, but which also is protected if any one server fails. Red Hat has done tuning

and verification of the Resilient Storage Add-On with industry-leading applications, particularly in

the area of messaging applications.

The Resilient Storage Add-On includes the High Availability Add-On, which provides the infra-

structure to make applications highly available. In addition, Red Hat provides a Resilient Storage

Architectural Review service which evaluates a customer’s proposed clustered file system design

and makes recommendations to improve its implementation.



Resilient Storage Add-On


Gain improved

resiliency to

ensure data is

available when

customers

need it

Red Hat Enterprise Linux Resilient Storage Add-On offers improved resiliency to

ensure that data is available to meet the needs of the business by enabling a shared

storage or clustered file system to access the same storage device over a network.

By providing consistent storage across a cluster of servers, Red Hat’s Resilient

Storage Add-On creates a pool of data that is available to each server in the group

and protected if any one server fails.

Provide direct

access to

shared storage

as a consistent

pool of data

When using the Resilient Storage Add-On, a single version of all files in a cluster is

visible to all nodes within that cluster. Each server in a cluster has direct access to a

shared block device over a local storage area network (SAN) of up to 100 terabytes.

Ensure data

and cache

consistency

Data and cache consistency is ensured using a cluster-wide locking mechanism called

distributed lock manager (DLM) to arbitrate access to the storage. Each member of

the cluster thus has direct access to the same storage device, and all cluster nodes

access the same set of files.

Figure 6. Red Hat cluster nodes



EXAMPLE USE CASES

If the business depends upon applications that require data and storage to be available

and accessible in a timely and coherent manner, then it is a candidate for Red Hat’s

Resilient Storage Add-On. Examples include:

• Mission-critical online data

• Business-critical information

• Healthcare systems

QUESTIONS TO ASK

• Are you finding that more data is being generated and you are required to store

that data for longer periods of time?

• Is your organization increasingly reliant upon data being available and preserved?

Are you impacted by regulatory compliance and data protection demands?

• Do you know how your resources are being used, by whom, and when?

• Do you know where performance bottlenecks exist in your environment related

to data storage access? What is their effect on the business?

Visit https://engineering.redhat.com/pnt/b-61063/Add-Ons for more information

on the Resilient Storage Add-On.

PROOF POINTS

See who relies on Red Hat Enterprise Linux Add-Ons for Availability

Visit redhat.com/resourcelibrary/case-studies/ to view these case studies and more:

• INFOnline Relies on Red Hat Enterprise Linux and Red Hat’s Partner Ecosystem for Scalable

and Secure Storage and Backup Architecture Solutions

• GE Money Bank Scales IT Infrastructure for Business Growth with Red Hat Enterprise Linux

and Virtualization

• Carnation Auto Reduces Costs and Scales with Business Growth Through a Combination

of Red Hat and SAP Solutions



NETWORK LOAD BALANCER ADD-ON

(RED HAT ENTERPRISE LINUX 5 AND 6 ONLY – FUNCTIONALITY INCORPORATED INTO RED HAT ENTERPRISE LINUX 7)

Red Hat’s Network Load Balancer Add-On provides redundancy for web serving, databases, net-

working, and storage to maximize throughput, decrease response time, and increase reliability

and uptime. By creating a virtual address that can be directed to a real server for load balancing

or traffic shaping, the Red Hat Network Load Balancer Add-On allows organizations to quickly

add or remove servers or change balancing algorithms across physical, virtual, and cloud instances,

using a browser-based graphical user interface (GUI).

The Network Load Balancer Add-On provides support for transmission control protocol (TCP) and

user datagram protocol (UDP) load balancing, independent of applications. It is composed of two

major components: the Linux Virtual Server (LVS) and the Piranha Configuration Tool, a GUI-based

management tool. The Network Load Balancer Add-On can be configured across two nodes in an

active/passive configuration to provide redundant traffic management services.

Figure 7. Typical Load Balancer configuration



Network Load Balancer Add-On


Maximize effi-

ciency and high

availability

By balancing the IP load and evenly distributing requests across a set of physical

servers based on a preordained algorithm, the Network Load Balancer Add-On

delivers maximum efficiency and high availability while ensuring data integrity.

Easily manage

and shape

network traffic

The Network Load Balancer Add-On allows system administrators to easily manage

and shape network traffic by quickly adding or removing servers or changing

balancing algorithms. This is done by creating a virtual address, making it opaque

to the accessing device. Behind the scenes, Network Load Balancer is able to apply

load-balancing manipulation among the servers, while the accessing device sees the

same stable virtual address.

Dynamically

reroute jobs

with built-in

monitoring

and GUI-based

management

Network Load Balancer offers a GUI for centralized management of both virtual

and physical servers, and for the services running on the physical servers. It also

provides both configuration and monitoring tools. The virtual servers monitor the

health of services running on the physical servers using send/expect scripts. If a

service on a physical server malfunctions, the active LVS router stops sending jobs

to that server until it returns to normal operation.

EXAMPLE USE CASES

Network Load Balancer is ideal for production environments that require flexible and superior load

balancing. It is particularly suitable when a customer requires a simple solution without having

to purchase separate software or hardware from another vendor. The Red Hat Enterprise Linux

Network Load Balancer Add-On can be used to build highly scalable and available network services

such as web, cache, mail, ftp, media and VoIP for:

• Telecommunications

• Web hosting

• Software-as-a-service (SaaS) providers

QUESTIONS TO ASK

• Do you need redundancy for web servers, databases, networking, and storage?

• Do you need to provide continuous availability of services within a cluster by eliminating

single points of failure?*

Visit redhat.com/products/enterprise-linux-add-ons/load-balancing/ for more information

on the Network Load Balancer Add-On.



Note that the Scalable File

System Add-On (and XFS) is not

appropriate for single-threaded,

metadata-intensive workloads

(i.e. a workload that creates or

deletes large numbers of small

files in a single thread).

ADD-ON OPTIONS FOR SCALABILITY

The Add-On option for scalability provides a file system that is up to 100 terabytes in size.

SCALABLE FILE SYSTEM ADD-ON

(RED HAT ENTERPRISE LINUX 6 – FUNCTIONALITY INCORPORATED INTO RED HAT ENTERPRISE LINUX 7)

Red Hat’s Scalable File System Add-On, available for Red Hat Enterprise Linux 6 only, provides

support for file systems that are between 16 terabytes and 100 terabytes in size, making it one of

the highest-performing file systems on large systems with enterprise workloads. The Scalable File

System Add-On uses the XFS® file system, which, in addition to supporting very large files and file

systems on a single host, also performs well on smaller systems running multi-threaded parallel I/O

workloads. Organizations can manage these large data stores using advanced features such as

64-bit journaling and advanced locking algorithms.

QUESTIONS TO ASK

• Do you require high performance AND scalability?

• Do you have a large server and large storage (over 16TB) requirements? Do you need to access

massive amounts of data?

• Does your file system need to support a large number of concurrent operations?

• Do you have multi-threaded* (four or greater), metadata-intensive workloads?


on the Scalable File System Add-On for Red Hat Enterprise Linux 6 and earlier.

HIGH PERFORMANCE NETWORK ADD-ON

The High Performance Network Add-On is no longer available. Its functionality has been

incorporated into Red Hat Enterprise Linux 6.6 and Red Hat Enterprise Linux 7.

High Performance Network Add-On


Minimize

CPU-intensive

network

operations

The High Performance Network Add-On reduces CPU overhead by bypassing system

and kernel calls and placing data directly from the network adapter into remote

system memory.

Realize lower

network latency

with 10GbE

RoCE lets you maintain a consistent 10GbE environment in your datacenters while

providing low-latency transport for critical transactions.

Reduce costs by

using existing

Ethernet

infrastructure

Leverage converged 10GbE network designs (supporting IEEE Data Center Bridging

standards) to consolidate data and storage networks while reducing cabling infra-

structure, port counts, and associated costs.



EXAMPLE USE CASES

The High Performance Network Add-On is optimal for applications deployed around low-latency,

high-performance scenarios, especially when large data sets are involved or where full bandwidth

is required for small messages. Examples include:

• High speed financial transactions.

• Oil and gas operations.

• Calculating genome sequences.

• High-performance clustered file systems.

QUESTIONS TO ASK

• Do you have a high-performance cluster running high-speed financial transactions, data

warehousing or data mining applications, or distributed file system storage services?

• Are you looking for a less-intensive, lower-cost (in terms of installation, training, and maintenance)

alternative to InfiniBand?

• Do you want to leverage existing 10G Ethernet technology and take advantage of future compat-

ibility with 40G and 100G Ethernet?


on the High Performance Network Add-On for Red Hat Enterprise Linux 6 and earlier.

ADD-ON OPTION FOR MINOR RELEASE LIFE CYCLE

The standard life cycle for Red Hat Enterprise Linux ensures application binary interface (ABI)

and application programming interface (API) stability throughout the support period for Red Hat

Enterprise Linux, with regular delivery of technology updates and security packages.

Figure 8. Minor release cycle

The Add-On options for life cycle allow customers to remain on a current version of Red Hat

Enterprise Linux and receive critical impact security fixes and urgent priority bug fixes, even

when a new minor version is introduced.



EXTENDED UPDATE SUPPORT ADD-ON

Extended Update Support is now included as part of Premium Support, or can be purchased as an

Add-On by customers using Standard Support. Extended Update Support gives customers the flex-

ibility to decide when to take advantage of new features in Red Hat Enterprise Linux and new server

hardware by extending the support period of a specific Red Hat Enterprise Linux minor release for

up to 24 months. The longer support window for a minor release lets customers efficiently plan

resource and deployment cycles based on internal requirements while maintaining a secure system.

QUESTIONS TO ASK

• Are you running workloads on a minor release of Red Hat Enterprise Linux that you are unable

to upgrade to the current version?

• Do you need support on that minor release?


on the Extended Update Support Add-On.

ADD-ON OPTION FOR MANAGEMENT

The Add-On option for management makes it easy for administrators to manage the Linux

environment in an efficient and consistent manner.

SMART MANAGEMENT ADD-ON

The Smart Management Add-On works with Red Hat Satellite to allow easy provisioning and manage-

ment of systems. The Smart Management Add-On includes Red Hat Satellite management and pro-

visioning modules that allow customers to provision, patch, configure, and fully control their Red Hat

Enterprise Linux development, test, and production systems. An optional Monitoring module lets

customers track the performance of their Red Hat Enterprise Linux systems and receive alerts

regarding system performance — so they can take action before problems arise.

IT system administrators have to manage a growing number of systems per person. Manually

managing systems one by one can introduce errors and be laborious and unscalable. The Smart

Management solution provides ease of management and provisioning. Smart Management pur-

chased for each system entitles that system to be managed through Red Hat Satellite.

For more information on when to recommend the Smart Management Add-On, view the Red Hat

Enterprise Linux Management Options section of this guide, below.

Figure 9. Extended Update Support (EUS)



RED HAT ENTERPRISE LINUX MANAGEMENT OPTIONS Red Hat continues to invest in applications and functionality that provide our customers more flex-

ibility and control in realizing the value of their subscription. Red Hat provides several options for

customers to manage their Red Hat Enterprise Linux subscriptions as well as the systems on which

they are installed. Management as a technology category covers many aspects, including subscrip-

tion management, asset management, and system management.

As Red Hat Enterprise Linux customers look to leverage their subscriptions on physical servers,

virtual servers, and across clouds — both public and private — management services reinforce the

value of our subscription for any deployment model. Red Hat is working with our partners and

customers to continue to deliver these services to meet today’s ever-changing requirements.

Red Hat offers several options to make it easier for administrators to manage Red Hat

Enterprise Linux deployments in an efficient and consistent manner.

RED HAT CUSTOMER PORTAL

By default, customers can manage their Red Hat Enterprise Linux subscriptions in the award-win-

ning Red Hat Customer Portal. Through a convenient web interface, the inventory of all purchased

subscriptions — including product description and subscription expiration date — can be managed,

as well as the inventory of all registered Red Hat Enterprise Linux systems with appropriate system

attributes and applied subscriptions. Software content is delivered through a high-performance,

regionally distributed, and secure content delivery network for improved performance and reliability.

CHANNEL-BASED VERSUS CERTIFICATE-BASED SUBSCRIPTION MANAGEMENT

With earlier versions of Red Hat Enterprise Linux, subscription management was delivered with

channel-based solutions, known today as Red Hat Network (RHN) Classic. Red Hat Network Classic

can also be extended with Red Hat Satellite, a platform for delivering enhanced systems manage-

ment capabilities in the customer environment. In 2011, Red Hat introduced Red Hat Subscription

Management, a new certificate-based subscription management solution using X.509 digital

certificates. This improves customers’ ability to track subscription usage, refines how software

is consumed, and makes it easy to move subscriptions between physical, virtual, and cloud-based

deployments.

Red Hat Subscription Management is the preferred platform for subscription management

and content access, with Red Hat Network Classic being retained for legacy releases. Red Hat

Subscription Management is an end-to-end subscription management solution with status,

inventory, organization, and reporting on Red Hat subscriptions via: a hosted web-interface

accessed from the Red Hat Customer Portal; an on-premise application (Subscription Asset

Manager [SAM]); system-level agent (Subscription Manager); and geographically dispersed

content delivery (Content Delivery Network).



Red Hat Enterprise Linux management options

RED HAT NETWORK SATELLITE

RED HAT NETWORK CLASSIC

RED HAT SUBSCRIPTION

MANAGER (CUSTOMER

PORTAL)


ASSET MANAGER

(SAM)

Delivery Channel-based Channel-based Certificate-based Certificate-based

How purchasedRed Hat Satellite

subscription

Included with

Red Hat subscrip-

tions at no addi-

tional cost.

Included

with Red Hat

Enterprise Linux

subscriptions at no

additional cost.

Included

with Red Hat

Enterprise Linux

subscriptions at no

additional cost.

Deployment On-premise Hosted Hosted On-premise

When to

recommend

System, content,

and subscription

management

Subscription

management (with

limited system

and content

management)

Subscription

management

Subscription

management

Comparison of

management

options

Enterprises with 20

or more Red Hat

Enterprise Linux

systems to manage.

Customers who

prefer to manage

server updates

within their firewall,

and don’t want

systems receiving

updates across the

Internet. Logical

upgrade path for

those who need

provisioning,

configuration,

and other system

management

functionality.

Older deploy-

ments of Red Hat

Enterprise Linux.

Environments

that need detailed

view of system

packages but less

important to tie

specific entitle-

ments to specific

systems.

All-sized orga-

nizations that

need to manage

subscriptions.

No requirement

for more system or

content manage-

ment functionality.

All-sized organiza-

tions needing to

manage subscrip-

tions on-premise

for security

reasons or due to

low bandwidth/

network-impaired

environments.

No requirement

for more system or

content manage-

ment functionality.



RED HAT NETWORK SATELLITE

RED HAT NETWORK CLASSIC


MANAGER (CUSTOMER

PORTAL)


ASSET MANAGER

(SAM)

Red Hat

Enterprise Linux

version support

Compatible with

all supported

versions of Red Hat

Enterprise Linux.

Requires Smart

Management

Add-On for every

managed system.

Compatible

with Red Hat

Enterprise Linux

4, 5, and 6, and

with the Smart

Management

Add-On for use

with Satellite.

Does not

support Red Hat

Enterprise Linux 7.

Will be phased

out by 2017,

and replaced

with Red Hat

Subscription

Management.

Compatible

with Red Hat

Enterprise Linux

5 (5.7 and newer)

and Red Hat

Enterprise Linux 6

(6.1 and newer).

Intended for future

versions of Red Hat

Enterprise Linux.

Can only be

installed

on systems

using Red Hat

Enterprise Linux

6.2 and later.

Can manage

systems

using Red Hat

Enterprise Linux

5.7 and later,

and Red Hat

Enterprise Linux

6.1 and later.

Intended for future

versions of Red Hat

Enterprise Linux.

RED HAT SATELLITE

Red Hat Satellite is a best-of-breed systems management platform that enables IT organizations to

efficiently manage the life cycle of Red Hat Enterprise Linux; it provides superior capabilities across

life cycle management, provisioning, configuration management and monitoring. These capabili-

ties ensure Red Hat Enterprise Linux systems are optimally managed, properly secured, operating

efficiently, and in compliance with various standards. Compared to other enterprise management

solutions, Satellite is less complex and less costly to implement. Compared to homegrown solutions,

Satellite follows best practices, and scales to manage Red Hat Enterprise Linux efficiently.

Red Hat Satellite allows Red Hat Enterprise Linux customers to:

• Decrease ongoing deployment, configuration, and management costs.

• Lower administration costs by easily standardizing machine configurations.

• Reduce errors and inconsistencies.

• Enable time savings and allow administrators to focus on higher value activities.

• Easily scale to thousands of managed systems.

• Improve security through a centralized on-premise management tool.

• Distribute custom content as well as Red Hat Enterprise Linux updates in batches.



Red Hat Satellite


Significantly

reduce

total cost of

ownership

(TCO)

Less expensive than third-party systems management frameworks, Red Hat Satellite

allows customers to significantly reduce their high/growing administration and

management costs (high TCO). You can:

• Lower administration costs by easily standardizing machine configurations.

• Significantly improve system-to-admin ratios and decrease ongoing deployment,

configuration, and management costs through the automation of patch manage-

ment, configuration management, and provisioning systems.

• Allow junior-level administrators to perform the tasks of senior administrators.

Allocate more

time to high-

value activities

With Red Hat Satellite, customers can increase the number of their systems without

adding more administrators. Provisioning capabilities allow them to roll out new

systems in minutes, allowing their administrators to apply this time savings to

focusing on higher value activities. And they can allow junior-level administrators to

perform the tasks of senior administrators while reducing errors and inconsistencies

with tasks codified into an intuitive graphical user interface.

Figure 9. Red Hat Satellite




Easily scale

to thousands

of managed

systems

Nobody knows Red Hat Enterprise Linux better — how to deploy, configure, update,

and manage it effectively. Red Hat Satellite allows customers to easily scale to

thousands of managed systems. They can distribute custom content as well as

Red Hat Enterprise Linux updates in batches more efficiently than do-it-yourself

scripting approaches.

Reduce system

downtime

Improve

security

Red Hat Satellite provides alerts on system performance so customers can quickly

re-provision systems to meet increasing performance needs.

With Red Hat Satellite, they can improve security through a centralized on-premise

management tool and instantly identify when systems need patching through the

web interface.

Questions to ask

QUESTION LESS QUALIFIED RESPONSE

MORE QUALIFIED RESPONSE

How many Red Hat

Enterprise Linux systems do

you have today? How do you

patch them? How many Linux

administrators do you have and

how much time do they spend

applying patches?

We only have a handful of


systems today and managing

them is not time-consuming.

We have many Red Hat

Enterprise Linux systems

today. Applying patches is time

consuming and our staff spends

too much time and resources

maintaining our infrastructure.

What internal applications or

third-party content do you

want to distribute to your Linux

systems? How do you know

what software is installed on

what systems today?

There are no applications or

third-party content that we

distribute to multiple systems

today. Individuals manage their

own systems here.

There are a few (or more)

internal applications we want

to distribute today. We manage

distributions to others one at a

time via root access. We have no

centralized way of collecting data

or reporting on what is installed

on what system today.

What tools do you use today

to help manage the configura-

tion of your various Red Hat

systems? Would it be helpful to

consistently apply patches and

configuration changes across

your Linux environment?

We have a home-grown or enter-

prise solution (IBM, HP, Windows,

etc.) in place to provision, update,

configure, and monitor Red Hat

Enterprise Linux systems (and

possibly others) from one

console.

We manage each system

manually today and do not have

a way to know what software is

installed on which system. We

have an enterprise solution

(IBM, HP, Windows, etc.) in

place to manage our Windows

environment.



QUESTIONLESS QUALIFIED

RESPONSEMORE QUALIFIED

RESPONSE

How do you handle deploying

new systems?

Deploying new systems

is automated and fairly

straightforward.

We manage distributions to

others one at a time via root

access. The process is time

consuming.

Do your current methods for

patch management provide you

with an audit trail and reporting

of failed actions?

Yes. No.

OTHER QUESTIONS TO ASK

• Do you have test, development, QA, or other environments that flow into one another and need

to be managed?

• Do your systems, applications, and software move through a particular life cycle?

• Do you wish you had more control over which updates to apply and how you apply them?

• Do you wish you had more control over what administrators could do, instead of just having

to give everyone root access?

PROOF POINTS


• ING-DiBa Future-proofs, Migrates from Solaris to Red Hat Enterprise Linux4.1

• ETH Zurich Chooses Red Hat Enterprise Linux and Red Hat Satellite4.2

• .ae Domain Administration Builds Stable and Highly Available IT Infrastructure

with Red Hat Solutions

• IDC Impact Study: Linux Management with Red Hat Satellite – Measuring Business Impact

and ROI (engage.redhat.com/forms/idc-rhn-satellite)

This ROI study, conducted by IDC, is based on data gathered from structured in-depth interviews

with representatives from over 10 IT organizations around the world using Red Hat Satellite

to manage Red Hat Enterprise Linux. Based on this study, these organizations on average

experienced a payback of less than 7 months on their initial investment, and yielded an average

of 398% ROI over a 3-year period.



EXAMPLE USE CASES

Example use cases for Red Hat Subscription Management and Red Hat Satellite

USE CASE DESCRIPTION RECOMMENDATION

SMB that uses

RHN Hosted

Relatively few systems and usually one expert Linux

sysadmin with no budget for on-premise tools.

Systems may have been purchased through OEMs or

other source. RHN hosted seems to suit them today;

however, they may want to have the choice of SAM as

an on- premise option.

Inform them that Red Hat

Subscription Management

offers both hosted

(Customer Portal) and

on-premise (SAM) deploy-

ments included with their

subscriptions.

SMB or medium

enterprise

not using any

Red Hat entitle-

ment solution

A customer has a number of systems in multiple

data centers managed by different administrators.

Systems are often purchased through OEMs. Usually,

there is only a weak relationship with Red Hat, or

no relationship with Red Hat. They are NOT using

RHN Hosted since security network rules prohibit

connection between production servers to Internet. A

customer is not using Satellite due to cost and lack of

required infrastructure.

Adopt SAM. RHN Classic

is not a choice due to

security rules.

Medium or Large

enterprise with

VMware where

VMware is used

for server consol-

idation; some

have Satellite

The environment has a number of Red Hat

Enterprise Linux Server instances running on VMware

ESX hypervisor. A customer wants to take advantage

of Red Hat Enterprise Linux high-density pricing

instead of higher per-instance cost. Some customers

have Satellite for Red Hat Enterprise Linux virtual

guest content.

Adopt Customer Portal

or SAM for non-managed

systems. Use Satellite for

managed systems.

Medium or

Large enterprise

with Red Hat

Enterprise

Virtualization as

primary solution

Red Hat Enterprise Virtualization is used to perform

server consolidation and to manage all Linux servers.

A customer has an environment with many Red Hat

Enterprise Linux Server instances managed by

Satellite. Many acquire Red Hat Enterprise Linux +

unlimited subscriptions to reduce cost.

Use Satellite for registered

systems.

Large enterprises

(20+ systems

being managed)

with UNIX/Linux

system admin-

istration group

using Satellite

Customer runs mostly UNIX and Linux (they may

have other groups running Windows, but UNIX and

Windows groups do not intersect). Customer needs

complete system management including provisioning

and configuration management. Systems register

with Satellite with Smart Management Add-On.

Stay the course with

Satellite.



USE CASE DESCRIPTION RECOMMENDATION

Large enterprises

(20+ systems

being managed)

with third-party

system manage-

ment, mixed

environment

UNIX/Linux and

Windows

Customer is heavily invested in a complete third-

party system management solution with complex

provisioning and patching configuration, and is not

interested in Satellite API integration capabilities

for managing Red Hat Enterprise Linux. Customer

needs an equivalent of “license management” which

customer deploys for proprietary software.

Adopt SAM for subscription

status and reporting only.

Large enter-

prises (20+

systems being

managed) with

customized tools,

very secure

Customer runs custom system management. A

customer has high level of knowledge in the area of

system management. Today, they customize/develop

their own tools using open source model.

Educate them on their

obligations when using

Red Hat subscriptions.

Explore API interfaces to

Red Hat Subscription Asset

Manager for subscription

status.

RED HAT SUBSCRIPTION MANAGEMENT

Red Hat Subscription Management is the primary subscription management service provided by

Red Hat that enables end-customers to leverage the full value of Red Hat subscriptions.

Red Hat Subscription Management provides hosted and on-premise tools for subscription status and

management, as well as integration with Red Hat’s system management tools. It is the replacement

for Red Hat Network Classic and is an end-to-end subscription management solution with status,

inventory, organization, and reporting on Red Hat subscriptions.

The solution offers a hosted service accessed through the web-interface from the Red Hat Customer

Portal Subscriptions tab, or the end-customer can choose an on-premise deployment of the service

using the Subscription Asset Manager application. Both deployments of the service rely upon

Subscription Manager running on each Red Hat Enterprise Linux system as a subscription agent

and uses a Red Hat hosted, geographically dispersed, content delivery network (CDN) for content

updates.

Red Hat Subscription Management leverages secure digital certificates to track subscriptions

assigned to specific systems. And the content for the loaded products are arranged in repository

fashion on the system for easy management.

Here are the basic things customers do with Subscription Management tools:

• Register. By registering each system, they attach that system to their Red Hat account.

This allows Subscription Management to uniquely inventory the system.

• Subscribe. By subscribing the system, they enable the use of selected Red Hat products. They can

either auto-subscribe (to consume any entitlement available with their account) or select a spe-

cific entitlement (in case they want one with a specific level of support, expiration date, and so on).



• Enable repositories. Multiple repositories (formerly referred to as channels in RHN classic) are

enabled by default when they subscribe. They can enable or disable other repositories associated

with that product (such as update or source code repositories) as needed.

• Review and track. Customers can review their available entitlements, as well as those consumed,

by running commands from the client, or accessing hosted or on-premise services.

RED HAT CUSTOMER PORTAL AND RED HAT SUBSCRIPTION MANAGER

By default, customers can manage their Red Hat Enterprise Linux subscriptions in the award-win-

ning Red Hat Customer Portal. Through a convenient web interface, the inventory of all purchased

subscriptions with product description and subscription expiration date can be managed, as well as

the inventory of all registered Red Hat Enterprise Linux systems with appropriate system attributes

and applied subscriptions. Software content is delivered through a high-performance, regionally

distributed, and secure content delivery network for improved performance and reliability.

Red Hat Subscription Manager is a client tool that is included with and installed by default in current

versions of Red Hat Enterprise Linux 5, Red Hat Enterprise Linux 6, and Red Hat Enterprise Linux 7.

Red Hat Subscription Manager empowers a customer to manage subscriptions locally, by assigning

a subscription to an individual server, one at time, and having the capability to connect to the

appropriate subscription server. On each registered system, Red Hat Subscription Manager enables

customers to see which subscriptions are applied from which contract in existence with Red Hat

and when they will expire.

Figure 10. Red Hat Subscription Manager



RED HAT SUBSCRIPTION ASSET MANAGER (SAM)

Customers who would benefit from the speed and security of having everything on site — such as

those with larger deployments or those working in low-bandwidth or network-impaired environ-

ments — should consider SAM. SAM is included with a Red Hat Enterprise Linux Server subscription

at no additional cost.

Subscription Asset Manager is an on-premise subscription management service running inside

the customer’s infrastructure. Entitlements from the customer’s account are exported to

Subscription Asset Manager via a manifest from the Customer Portal thus allowing the customer-

centralized control of the subscription assets. Subscription Asset Manager can define indepen-

dent groups — called organizations — to which systems and users can be granted access. Although

Subscription Asset Manager controls the entitlements locally, Red Hat content is still provided by

Red Hat’s hosted Content Delivery Network (CDN) with Subscription Asset Manager serving as

a gateway.

Figure 11. Red Hat Subscription Asset Manager



Red Hat Subscription Management makes Red Hat offerings easy to use and consumption easy

to track/report.

Red Hat Subscription Management


Raising effec-

tiveness by

improving how

subscriptions

are applied

Red Hat Subscription Management maintains dual inventories of available subscrip-

tions and registered Red Hat systems, with clear associations between them. This

system-to-subscription mapping makes it easier for IT administrators to apply appro-

priate subscriptions to systems because they have a view of what is in the inventory

and what each system is currently subscribed to.

Lowering

costs and

streamlining

procurement

While under-subscribing systems increases risks of audits and issues with compli-

ance, over-subscribing systems can create a significant impact on IT budgets.

Red Hat Subscription Management helps customers to use subscriptions more

efficiently, leading to lower costs.

Maintaining

regulatory

compliance

Red Hat Subscription Management helps track subscription assignments and

contract expiration, which helps administrators manage both systems and software

inventories in accordance with their regulatory policies and requirements.

Simplifying IT

audit-readiness

Having a central and clear inventory of current subscriptions and current systems,

IT administrators can monitor and report on their infrastructure better.

For more information, view:

• What’s the difference between Red Hat Network Classic and Red Hat Subscription Management?

access.redhat.com/kb/docs/DOC-64463

• Red Hat Network - Which Subscription Management is Right for You?

Video: access.redhat.com/knowledge/videos/red-hat-network-which-subscription-

management-right-you (login required).



NOTE: These programs are

intended for special purposes,

and availability varies from

region to region. Please ask

you regional Red Hat Platform

Business Unit manager for

availability in your country.

SPECIAL PURPOSE GLOBAL PROGRAMS

ACADEMIC PROGRAM

Red Hat has two programs dedicated to supporting institutions of higher learning and the academic community:

ACADEMIC EDITION ACADEMIC DISCOUNT

Description

Red Hat Enterprise Linux Academic Edition

is an unsupported subscription that is

intended for teaching and learning. Red Hat

Enterprise Linux Academic Edition can

be used by faculty, staff, or students for

personal or educational purposes. It can be

used in computer labs, classrooms, offices,

and residences for general educational

workloads.

Red Hat provides an academic discount

to educational institutions for production

subscriptions. These subscriptions carry

our general support-level agreements

(SLAs): Self-Support, Standard, or Premium.

Academic discounted subscriptions are

intended for the purpose of supporting

and running the business operations of

the university.

When to

use

The installation is used in support of

teaching, learning, or demonstrating, or

for student, faculty, or staff productivity.

The installation is used in support of the

required function of the administration

of the college or university.

Example

uses

• Faculty, staff, or student laptops or

desktops for personal and academic use.

• Computer labs available to faculty, staff,

and students for general educational use.

• Classroom desktops.

• Laboratories for technical and research

use.

• Laboratories for software development

use.

• Hosting applications required to run a

college or university.

• Operating database servers for the

institution.

• Operating servers in support of institu-

tion’s financial and accounting systems.

• Running a school’s class registration

systems.

• Running file, print, and/or web servers for

the institution.

RED HAT ENTERPRISE LINUX DEVELOPER PROGRAM

LEARN MORE. SHARE MORE. CODE MORE.

The developer tools as supplied with Red Hat Enterprise Linux are stable and supported for ten

years. This level of stability makes Red Hat Enterprise Linux a compelling platform for applications

with a long life cycle. For application development that requires the latest tools and technologies,

updated on a more frequent basis, Red Hat Software Collections and Red Hat Developer Toolset

bridge production stability and development agility.

For developers, having ready access to the right development tools is key to taking advantage of the

latest Linux advancements. The Red Hat Enterprise Linux Developer Program delivers industry-lead-

ing developer tools, instructional resources, and an ecosystem of experts to help Linux program-

mers maximize productivity in building great Linux applications.



Red Hat Enterprise Linux Developer Program


Access a wealth

of resources

Access development tools, the Red Hat knowledge base, reference architectures,

guides, videos, training, and more to become more productive while developing great

Linux-based applications.

Collaborate

with experts

Ask questions, share ideas, and learn from Red Hat engineers and a passionate

community of developers who understand developing for Red Hat Enterprise Linux.

Augment existing resources through the developer forums in the Red Hat Customer

Portal.

Deploy with

confidence

Leverage best practices and tools that allow developers to compile for multiple

versions of Red Hat Enterprise Linux to accelerate time to deployment.

KEY DEVELOPER OFFERINGS

RED HAT SOFTWARE COLLECTIONS

Having easy access to advancements in runtime technologies is key to building innovative applica-

tions. Red Hat Software Collections accelerates the delivery of the latest stable versions of dynamic

languages and open source databases on a separate life cycle with a more frequent release cadence,

so users can take advantage of new innovations as they build and deploy modern applications.

Red Hat Software Collections


Choose the

runtime

versions best

suited for a

project

Red Hat Software Collections delivers the latest stable versions of popular dynamic

languages and databases provided with Red Hat Enterprise Linux. By adopting

Red Hat Software Collections, developers can choose to employ innovations in

the latest stable versions of Ruby, Perl, Python, PHP, node.js, MySQL, PostgreSQL,

MariaDB, MongoDB, Apache HTTP Server, Nginx, and more without the effort and

risk associated with installing and troubleshooting unsupported community versions.

Preserve appli-

cation stability

with side-by-

side versioning

Components in Red Hat Software Collections are packaged so that they can be

installed on both Red Hat Enterprise Linux 6 and 7, and run concurrently alongside

existing versions without overwriting system files. This means that customers can

confidently preserve stability as they deploy applications built on newer versions of

Ruby, Perl, and other runtime languages. The same is true of database instances.

Deploy with

confidence

With Red Hat Software Collections, subscribers can deploy resulting applications into

production with confidence, as Red Hat Software Collections releases are supported

for three years. Resulting applications can be natively developed and deployed on

Red Hat Enterprise Linux and/or OpenShift, offering customers valuable flexibility

and choice for development and deployment.



RED HAT DEVELOPER TOOLSET

Having ready access to the right development tools is key to taking advantage of technology

innovations in next-generation applications. Red Hat Developer Toolset bridges development

agility and production stability by delivering the latest stable versions of essential development

tools to enhance developer productivity and improve deployment times.

Available through the Red Hat Enterprise Linux Developer Program and related subscriptions,

Red Hat Developer Toolset allows C and C++ developers to compile once and deploy to multiple

versions of Red Hat Enterprise Linux. Red Hat Developer Toolset is thus ideal for shorter

application life cycles.

Red Hat Developer Toolset


Speed

developer

productivity

Red Hat Developer Toolset speeds developer productivity by allowing C and

C++ developers to compile once and deploy to multiple versions of Red Hat

Enterprise Linux. Red Hat Developer Toolset also includes tooling to help developers

quickly create, diagnose, and debug applications in development.

Gain flexibility

to deploy with

confidence

Developers can create applications that run on two consecutive versions of Red Hat

Enterprise Linux without a re-write. This means that customers can confidently

preserve application compatibility as they deploy to newer versions of Red Hat

Enterprise Linux. Resulting applications can be natively deployed on Red Hat

Enterprise Linux or OpenShift. The Red Hat Enterprise Linux Developer Program

and related subscriptions offer developer support for Developer Toolset, and the

applications generated by it are intended for production use.

Choose the

tools best

suited for a

project

Red Hat Developer Toolset delivers a parallel set of the latest stable tools to the

default toolchain provided with Red Hat Enterprise Linux. By adopting Red Hat

Developer Toolset, developers can employ innovations in newer versions of Git,

GCC, Eclipse, Dyninst, and more without dedicating cycles to installing and trouble-

shooting unsupported community versions.

HOW TO PARTICIPATE

There are five ways to participate in the Red Hat Enterprise Linux Developer Program:

• Red Hat Enterprise Linux Developer Suite subscription. The Red Hat Enterprise Linux Developer

Suite subscription includes Red Hat Enterprise Linux Server (depending on subscription, may

include 4 or more virtual guests), Developer Toolset, Red Hat Software Collections, High

Availability, Load Balancer, Resilient Storage, Scalable File Systems, Extended Update Support,

Smart Management, and MRG Realtime. This subscription is offered only with self-support.

• Red Hat Developer Workstation subscription. This subscription includes the software contained

in the Red Hat Enterprise Linux Developer Suite and adds Developer Support service-level agree-

ments (SLAs) of either a four-hour response time during business hours, or a two-business-day

response time. Each subscriber is allowed an unlimited number of support incidents via email

or telephone.



* Developer Suite

products include: Red Hat

Enterprise Linux Server

(depending on product, may

include 4 or more virtual

guests), High Availability, Load

Balancer, Resilient Storage,

Scalable File Systems, Extended

Update Support, Developer

Toolset, Smart Management,

MRG Realtime

** Details for Developer

Support can be found here:

access.redhat.com/support/

offerings/developer/soc.html

• Red Hat Enterprise Linux Developer Support subscription. With contents similar to Red Hat

Developer Workstation Subscriptions, Red Hat Developer Support Subscriptions are packaged

for teams of 25 developers with service-level agreements of either a four-hour response time

during business hours, or a two-business-day response time. Developers provide Red Hat with

a designated point of contact for support calls. An unlimited number of incidents is supported.

Each includes 25 of the Developer Suite Subscriptions.

• Red Hat Partner Program Membership. Red Hat Partner Program Subscriptions can include

free self-support software subscriptions for ISVs, VARs, system integrators, and solution provid-

ers who are developing Red Hat Enterprise Linux applications and solutions. Joining a Red Hat

Partner Program is easy. Potential partners should go to partner.redhat.com/connect/business,

select their desired partner type on the left, then select “Find Out More Information.” After they

are in their Partner Center account, they should follow the instructions for getting their Not-for-

Resale (NFR) Subscriptions.

Ways to participate in the Red Hat Enterprise Linux Developer Program

DEVELOPER SUITE*DEVELOPER

WORKSTATION

DEVELOPER SUPPORT

SUBSCRIPTION

Entitlements

Description

1 Developer Suite with

Self-Support for a single

user

1 set of Developer Suite

products with Developer

Support** for a single

user

25 sets of Developer

Suite products with

Developer Support**

for 25 users.

Subscriptions

Red Hat

Enterprise Linux

Developer Suite

Red Hat

Enterprise Linux

Developer Workstation,

Enterprise or

Professional

Red Hat

Enterprise Linux

Developer Support

Subscription, Enterprise

or Professional

Resource accessEach developer has access to software updates, Red Hat Knowledgebase, and

Developer Forums

Service levels

Hours of coverage N/A Standard business hours

Support channels N/A Web and phone

Number of support

requestsN/A Unlimited

Contacts for Red Hat

supportN/A 1 contact per subscription

Response time N/A4 business hours (Enterprise) or

2 business days (Professional)



TARGET AUDIENCE

Prospects for the Red Hat Enterprise Linux Developer Program include:

• Web developers using Python, Ruby, PHP, Perl, Node.js, Nginx, and Apache.

• Users of open source databases such as MySQL, MariaDB, PostgreSQL, and MongoDB.

• End-user developers building custom applications. In particular, customers building custom

applications with C and C++ can usually be found in Wall Street types of firms, movie studios,

and communications.

• ISVs or VARs working on portable applications. All types of ISVs use more than one language.

C and C++ developers can be found in Computer-aided Design (CAD) firms, big data, and business

intelligence.

• System integrators (SIs) customizing applications for customers.

QUESTIONS TO ASK

• Do you build custom applications?

• Do you embrace DevOps for continuous delivery?

• Do you need to support multiple versions of Red Hat Enterprise Linux today?

• Are your developers interested in using the latest versions of compilers, programming languages,

open source databases, and other developer tools?

• What platform are your developers working on when they code applications? Why aren’t they

working on Red Hat Enterprise Linux?

LEARN MORE ABOUT THE RED HAT ENTERPRISE LINUX DEVELOPER PROGRAM:

• Product page: access.redhat.com/products/Red_Hat_Enterprise_Linux/Developer/

• Developer Blog: developerblog.redhat.com

EMBEDDED PROGRAM

As Linux continues to gain strength in the traditional PC arena, more organizations are evaluating it

for use in the revolution beyond the PC desktop: the post-PC revolution. Whereas the PC era created

a vast homogeneous platform for application development and deployment, the post-PC revolution

is creating numerous vertical application opportunities ranging from consumer electronics to digital

imaging to office automation to Internet appliances to automotive control and beyond. The post-PC

era will mean more microprocessors being more pervasive and doing more things than would be

possible in a PC-oriented world. This in turn means that new solutions are needed for application

development and application deployment.

Red Hat offers a continuum of partner benefits to assist software, hardware, and service providers

in building turnkey solutions based on innovative Red Hat technologies. For Embedded ISV partners,

Red Hat supplies partners with resources to integrate, certify, and bundle Red Hat’s industry-leading

open source Linux, virtualization, Java middleware, and storage platforms.



Embedded Program


Cost-effective

embedded

pricing options

The Red Hat Embedded Program provides friendly subscription terms to manufac-

turers and software providers using restricted single-purpose revenue matching

and other models to align with partner revenue models.

Highly deter-

ministic

performance

For embedded applications that can’t tolerate significant deviations in perfor-

mance, Red Hat Enterprise MRG Realtime provides vastly enhanced determinism by

optimizing lengthy kernel code paths to ensure that the applications don’t become

bottlenecks. This allows for better application prioritization, resulting in consistent,

predictable response times for high-priority applications.

Security Red Hat Enterprise Linux provides sophisticated security mechanisms, like SELinux,

that protect subscriber products from hostile environments. Updates ensure that a

system stays up-to-date on security fixes, even after product has been deployed.

Flexible update

cycles

Red Hat Enterprise Linux has a number of support programs that allow manufac-

turers to ship product updates as frequently or as conservatively as they choose.

QUESTIONS TO ASK

• How are you managing your own Linux patches today?

• What are your latency requirements?

• What kind of hardware are you considering?

• What version of the Linux kernel will you be using? How often will you be updating the platform

once it’s shipped?

• Are you worried about security?

• What government or industry regulations must you comply with?

• How will you charge customers for your product?

• How many units do you anticipate shipping?

PROOF POINTS


• Red Hat Enterprise Linux Helps Verimatrix Achieve Global Success in Content and Revenue

Security5.1

• Red Hat and Dell collaborate for embedded OEM solutions through Dell OEM Partner Program5.2

Visit redhat.com/promo/embedded/ to learn more about the Red Hat Embedded Program.



TARGETING OPPORTUNITIES The target audience for Red Hat Enterprise Linux is IT leaders who see themselves as leaders among

their peers, in their organizations, and of their industries. This includes:

• Technical audience and their managers who want to be on top of the latest trends and proficient

in the newest platforms. This includes system administrators, developers, and their managers.

• Directors and VPs of IT, applications, and infrastructure who see themselves as the best at imple-

menting change and driving efficiencies. This group might also include architects.

• Executives responsible for technical strategy who are in charge of guiding the company in this

area and want to be perceived as making the smartest decisions to drive changes that positively

impact the business. This group includes CIOs (possibly CTOs) and architects responsible for

defining enterprise-wide information architectures.

TARGET INDUSTRIES

Red Hat Enterprise Linux is a horizontal solution that is especially strong in the following industries:

• Aerospace and Defense

• Banking

• Communications

• Computer Services

• Financial Markets

• Government Central/ Federal

• Government, State/Provincial/Local

• Healthcare

• Insurance

• Manufacturing

• Media and Entertainment

• Oil and Gas

• Retail

• Travel and Transportation



TARGET BUYERS

Target buyers for Red Hat Enterprise Linux, and their pains:

ROLE TITLES INCLUDE PAINS

IT decision-

makers and

executives

IT managers

IT directors

Chief Technology Officers

• Rapidly increasing line-of-business demands

• Insecure data or systems that could endanger

business

• Decreasing efficiency and increasing costs

IT

operations

System administrators

Network administrators

Server administrators

IT specialists

• Too much time needed to identify and resolve

application performance problems

• Lack of centralized resource management

• Difficulty scaling to meet business needs

Architects

IT architects

Senior IT architects

Security officers

• Need to deliver next-generation applications quickly

• Difficulty adapting to changing business needs

• Difficulty building on existing infrastructure

environments

Developers

and DevOps

Engineers

Application developers

Consultants

IT professionals

• Need latest stable versions of technologies

• Development life cycle is too long

• Inconsistencies in development > test > production

systems



QUALIFYING OPPORTUNITIES How does Red Hat Enterprise Linux allow IT to say “yes” to quickly meeting the needs of the

business? Customers choose Red Hat Enterprise Linux to modernize their datacenters and

to build a standard for their infrastructure.

INFRASTRUCTURE MODERNIZATION

The first reason that companies choose Red Hat Enterprise Linux is to modernize their infrastruc-

ture. Many customers started with Red Hat by migrating key workloads from RISC-based UNIX to

Red Hat Enterprise Linux on x86 hardware. By embracing an open, proven platform designed for

mission-critical workloads on industry-standard hardware, organizations can significantly lower

their total cost of ownership (TCO). Migrating to Red Hat Enterprise Linux from UNIX allows custom-

ers to free up budget and resources to focus on their biggest challenges instead of maintaining the

status quo.

A second opportunity to modernize accompanies a change to existing Microsoft-Windows-based

infrastructure. Deploying new applications or upgrading existing applications offers an opportunity

to deploy those applications on a more modern operating system. By choosing to deploy applica-

tions on Red Hat Enterprise Linux instead of Microsoft Windows, customers can reduce the opera-

tional costs by one-third, improve the efficiency of their existing IT staff, and incur less downtime7.1.

These benefits return money and time that you can use on more strategic projects that deliver value

to their business.

OPERATIONAL EFFICIENCY

Customers choose Red Hat Enterprise Linux to gain operational efficiency. Organizations that stan-

dardize on Red Hat Enterprise Linux experience more efficient operations, increased productivity,

and significantly reduced downtime than those with a mix of Linux infrastructure7.2. With more effi-

cient operations, customers can redeploy their resources to deliver more strategic projects that add

value to their business.

Red Hat has built a comprehensive portfolio designed for the future of IT — from core operating plat-

form and virtualization to cloud, storage, middleware, and management — that can span across on-

premise and public clouds. Red Hat facilitates innovation in the open source community and works

with an ecosystem of partners and customers to make it consumable for any organization. Nearly all

of today’s major public clouds were built on Linux, and most of them rely on Red Hat for the same

reasons 90% of Fortune 500 companies do.



Identifying opportunity types

ENVIRONMENT / SCENARIO OPPORTUNITY TYPE

Using legacy UNIX on RISC hardware

(e.g. Oracle Solaris 8/9/10 on SPARC,

legacy POWER, HP-UX)

Infrastructure modernization

UNIX migration

Using Linux

(other Linux, or a mix of Red Hat

Enterprise Linux and other Linux)

Operational efficiency

Standardize and save

Deploying new applications,

or updating existing applications

Deploy on RHEL

Reduce operational costs

Reduce downtime

INFRASTRUCTURE MODERNIZATION

UNIX MIGRATION

While organizations must migrate from legacy systems to modernize workloads, the cost of a

poor transition could be even worse than that of maintaining the status quo. The perceived

impact of potential mistakes and disruptions keeps them hanging onto legacy infrastructure that

drag down efficiencies and keep operational expenses high. What if your customers could confi-

dently consolidate multiple UNIX platforms into a single, familiar Linux environment? With Red Hat

Enterprise Linux, organizations can confidently migrate from legacy technologies and modernize

workloads with minimal disruption, while maximizing cost savings. Further, they will be able to

consolidate workloads on fewer servers and maximize the return of hardware investments.

Infrastructure modernization


Significantly

lower costs

without

compromise

The cost of managing and maintaining RISC/UNIX based systems can add up quickly.

By migrating to Red Hat Enterprise Linux on x86 hardware, customers can gain an

average ROI of 350%7.3 with a more modern and open platform. System maintenance,

software licensing, staffing and energy usage costs can all be significantly reduced

by migrating from RISC/UNIX to Red Hat Enterprise Linux on industry-standard x86

hardware.

Embrace the

post-UNIX

standard

Customers are seeking to escape the costs and constraints of legacy technology

but can’t afford costly disruptions from a risky migration process. With Red Hat

Enterprise Linux, they can embrace the de facto standard for organizations that have

previously relied on UNIX. They gain a migration path that is faster, easier, and less

expensive than a proprietary environment.




Maximize

hardware for

full efficiency

Legacy technology tends to use hardware inefficiently, which drains money

from a budget. Relying on the resource management technologies in Red Hat

Enterprise Linux, customers will be able to run multiple workloads on the same

hardware. They can consolidate multiple UNIX platforms into a single Linux

environment — further reducing complexity and its attendant costs. Because they

can consolidate servers with no negative impact on performance, they’ll get more

from their hardware investment, and reduce costs as a result.

Modernize

workloads

with minimal

disruption

By migrating to Red Hat Enterprise Linux, customers can increase flexibility and

scale to meet rapidly changing business requirements with support for rapid deploy-

ment to physical, virtual, and cloud computing environments. Red Hat provides

migration support using well-known methods to ensure the migration is smooth.

Customers can confidently migrate from legacy technologies and modernize

workloads with minimal disruption.

Smoothly tran-

sition with

familiar tooling

Given the similarities between UNIX and Red Hat Enterprise Linux, customers can

run their systems the way they did before. Many of the same tools used to manage

UNIX are similar to tools in Red Hat Enterprise Linux. This similarity makes Red Hat

Enterprise Linux a logical choice over Microsoft Windows Server because organiza-

tions can retain their current administrative staff and limit the amount of training

needed.

Leverage

existing skill

sets

Customers can transition with less disruption while leveraging the skill sets of their

existing team members. Administrator skill sets can be quickly transferred to Red Hat

Enterprise Linux from UNIX, making it an ideal companion or replacement for UNIX

environments. And since Red Hat Enterprise Linux runs on nearly any platform,

customers can leverage these skills across all server platforms in the company.



EXAMPLE USE CASES

Organizations still running the business on proprietary UNIX systems are tied to less flexible,

more costly deployments and should consider migrating their operating system and hardware

when they need to:

• Reduce costly maintenance fees on older, legacy UNIX systems.

• Refresh or upgrade their hardware installations to improve application performance.

• Comply with corporate mandates to improve power and energy efficiency.

• Consolidate their infrastructure to reduce carbon footprint and TCO or as part

of a corporate merger.

• Implement virtualization to increase flexibility and lay the foundation for cloud computing.

• Increase their choice of hardware, applications, peripherals, and other components.

• Move to commodity platforms without retraining or replacing IT staff.

POTENTIAL TRIGGER EVENTS

• New application roll-outs that require system upgrade.

• Server consolidation initiatives.

• Virtualization or on-premise cloud adoption.

• Merger or acquisition.

• Hardware-lease expiration.

• Dissatisfaction or confusion associated with vendor support offerings and road map.

Qualifying UNIX migration opportunities



Have you thought about

replacing your legacy systems

with commodity x86 platforms?

No.

If the answer is no, discuss

the ability of Red Hat

Enterprise Linux to run on larger

x86 systems and mainframes,

which provides a standard

operating environment. Highlight

the reliability and flexibility

available to them by opting

for a more open hardware and

operating system platform.

Yes.

Run their configuration through

the TCO tool to show the

economic benefits of migrating

from their legacy systems to

Red Hat Enterprise Linux:

roianalyst.alinean.com/

redhat/rhel_tco/

What applications are running

on these systems?

Custom or commercial appli-

cations with no Red Hat

Enterprise Linux equivalents..

Applications that are available

to run on Linux, and those that

are supported to run on Red Hat

Enterprise Linux.





RESPONSE

How effectively are your

workloads being handled today?

Do you need more scalable

platforms? How are those

workloads expected to grow

over time?

Systems are performing to

expectations and are equipped

with sufficient memory. Running

a niche application well and that

application is not experiencing

growth.

System is not meeting expecta-

tions. The workload is growing

rapidly.

When do your systems come off

warranty? How much will main-

tenance be? When is your next

hardware refresh?

Systems are still under warranty

and will be for some time.

Maintenance costs are not a

concern.

Contracts are coming up for

renewal or hardware is due

for refreshing. (Use this info

to work up a TCO analysis of

new hardware and subscrip-

tion. It’s also easier to convince

customers to migrate OSes when

they upgrade hardware.)

Are the applications you run

today the same applications

that you will need tomorrow?

What are your plans for cloud

computing?

No plans to add or replace appli-

cations or extend datacenter

footprint to cloud.

Desire to deploy new capabili-

ties that they don’t have today,

including cloud computing.

ORACLE SOLARIS

IDC, in its 2011 report titled “UNIX Migration Accelerates in the Face of Rising Adoption of Windows

and Linux Solutions on x86 Servers,” states that customers who migrate from Solaris tend to

migrate to Red Hat Enterprise Linux rather than Windows. Customers running any old version of

Solaris, therefore, are good targets for your sales efforts.

Naturally, Oracle will want to get these customers to migrate to Solaris 10 and 11. However, moving

from Solaris 8 or 9 to Solaris 10 or 11 is a big change, as Solaris 10 and 11 are significantly different

from the older versions. Moreover, Solaris 11 will not be supported on older UltraSPARC systems, so

this would be a good time for you to suggest migrating to Linux instead. Red Hat Enterprise Linux

provides the same features as Solaris 10 and 11 but at a significantly lower cost.

Red Hat Enterprise Linux, combined with Add-Ons and Red Hat Satellite with its easy migration tools,

provides an easy and successful migration path for these customers.



Qualifying UNIX migrations (Oracle Solaris)



What kind of storage

are you using?We use Oracle storage.

Non-Oracle storage solution.

(Find out if Oracle has been

trying to replace their storage

and work with the storage

vendor to displace Oracle).

Is your system open enough to

support your business strate-

gies? Do you have access to

Oracle road maps?


expectations and are able to

support business strategies.

An answer of no opens the door

to Red Hat’s open, no-lock-

in, greater-choice value

propositions.

What is your strategy for

increasing flexibility?

Reducing cost?

Standardizing on Oracle gives us

the flexibility we need. Reducing

costs is not a priority.

Listen for words like standardiza-

tion, virtualization, consolidation,

cloud, streamline, automation,

predictable costs, etc. to help

you hone your message.

HP-UX

In light of recent acquisitions and vendor consolidation in the IT industry, many organizations are

concerned that they’re at risk of becoming too dependent on a single vendor. Faced with the reality

that decisions made today will limit future options, many of these organizations have chosen to

migrate from proprietary technologies, such as HP-UX, to alternatives based on open standards, like

Red Hat Enterprise Linux. For more than a decade, Red Hat Enterprise Linux has been successfully

replacing HP-UX and other UNIX workloads across enterprises — reducing operating costs and offer-

ing hardware vendor neutrality and increased flexibility for global customers large and small.

Qualifying UNIX migrations (HP-UX)



Is your current hardware

meeting your needs?


expectations and are equipped

with sufficient memory.

Looking to replace older Itanium

servers to take advantage of

higher performance and power

savings.

Which applications are running

on the HP-UX systems today?

Are the applications you have

supported on your platform

moving forward?

Applications are not available

for Red Hat Enterprise Linux.

We need to obtain new licenses

for our applications. Custom or

homegrown applications need to

be ported.

ISVs are dropping support for

Itanium platforms. We need

new features in these appli-

cations. Current applications

are supported on Red Hat

Enterprise Linux on x86 or

another platform, or alternatives

are available.



IBM AIX

Companies originally chose AIX platforms because of the strength of the IBM software portfolio and

the robust platform on which it could run. Just as IBM has represented a low-risk choice for many

customers, Red Hat Enterprise Linux now represents a natural and supported migration path from

AIX. New applications are often developed first for platforms other than AIX (particularly Linux),

resulting in an increasingly limited industry ecosystem of storage, networking, management, and

systems for AIX.

Migrating from IBM AIX to alternatives based on free, industry-wide standards will not only help

customers control IT costs, but also help scale their IT ecosystem. Red Hat offers the sensible low-

risk, high-value alternative that has been successfully replacing traditional UNIX workloads across

the enterprise, reducing operating costs and offering hardware vendor neutrality and increased

flexibility for customers large and small worldwide.

It is essential to remember that in order to sell the customer Red Hat Enterprise Linux on the x86

architecture, the customer has to be willing and able to move their workload off of their AIX/POWER

system to an x86 system.

Qualifying UNIX migrations (IBM AIX)



Do you have more machine than

you need? Are your systems

under-utilized? What are your

maintenance costs?

Running a large multi-socket

system at 80% capacity.

Running an 8- or 16-socket

POWER system with average

utilization of less than 20%,

paying very high hardware and

OS maintenance costs every

year. Work with a hardware

vendor to suggest an alternative

system. Perform a TCO analysis

to downsize to a more efficient

x86 server.

How old is the target system?

What version (POWER5,

POWER6, POWER7) is it?

Newer POWER7 or POWER8

systems.

Older POWER5 or POWER6

systems.

Are key applications off-the-

shelf or custom/in-house?

What applications are critical

to operation? What applications

would be important to you for a

migration?

Custom or commercial appli-

cations with no Red Hat

Enterprise Linux equivalents.

Note that while custom appli-

cations are more difficult, they

can be targeted with POSIX

compatibility and Red Hat

Enterprise Linux operational

similarities to AIX.

Commercial off-the-shelf appli-

cations with similar Red Hat

Enterprise Linux versions.





RESPONSE

Do you see yourself increasing,

decreasing, or maintaining

current levels of AIX deploy-

ment going forward?

Increasing. Decreasing or maintaining.

PROOF POINTS

Many Red Hat customers have migrated from UNIX to Linux.


• Alpha Exchange Improves Performance, Reduces Cost by Migrating to Red Hat Enterprise Linux7.4

• Cox Enterprises migrates its critical PeopleSoft software from Sun Solaris to Red Hat

Enterprise Linux7.5

• Panthera Capital’s CFD Trading Platform Achieves Improved Reliability, Performance,

and Scalability After Migration to Red Hat Solutions7.6

• Healthplan Services Migrates from Solaris to Red Hat Enterprise Linux to Increase Performance

and Decrease Cost7.7

• NYSE Euronext Chooses Red Hat Solutions for Flexibility and Reliable, Fast-Paced Performance7.8

• Brazil’s Ministry Of Health Gains Greater Security And Reliability With Red Hat7.9

WINDOWS INTERCEPT

When organizations deploy new applications or upgrade existing applications, they have an opportu-

nity to replace the operating system that supports that application. While the status quo is often the

easiest choice for the company, it can end up costing them more in operational costs over the life-

time of the application. Customers who choose to deploy applications on Red Hat Enterprise Linux

can realize substantial cost savings over deploying the same application on Microsoft Windows.

These cost savings are a result of the improved performance, increased IT staff efficiency, and

reduced downtime that come from deploying on Red Hat Enterprise Linux.

Red Hat Enterprise Linux over Microsoft Windows


Reduce opera-

tional costs

According to a study commissioned by Red Hat and conducted by a premier global

market intelligence firm, Red Hat Enterprise Linux systems can save organiza-

tions 34% of the total costs of ownership of a system when compared to Microsoft

Windows7.10.

Deploy on a

maintream

platform

According to IDC, new shipments of Linux and Microsoft Windows are headed

towards a 50-50 split, with Linux growing at over 20% per year. This means that

Linux deployments will become the norm in most IT datacenters in the next 5 years7.11.




Extract more

performance

from systems

For the same workloads, Red Hat Enterprise Linux supported more users per system

(an average of 304 users) than Microsoft Windows (an average of 219 users). This

difference means that customers need less hardware, and less hardware requires

less software. All this means that our customers can deliver the same service to their

customers while spending less of their budget on hardware and software7.10.

Improve the

efficiency of

IT staff

On a variety of IT management tasks, including setup, configuration, maintenance,

backup, management tasks, and training, administrators of Red Hat Enterprise Linux

systems were more efficient than administrators of Microsoft Windows systems.

Across all tasks, the Red Hat Enterprise Linux staff was 41% more efficient than

Microsoft Windows staff7.10.

Reduce applica-

tion downtime

Compared to Microsoft Windows, Red Hat Enterprise Linux systems experienced

64% less downtime. This means that customers don’t lose money or their customers

because their application can’t be accessed7.10.

POTENTIAL TRIGGER EVENTS

• Customer deploying a new application

• Customer updating an application that currently runs on Windows

• Customer expanding a deployment of an existing application,

perhaps in a new geography or department

• Customer developing an application to replace an existing legacy application

Qualifying Windows intercept



Are there new applications or

workloads that you are looking

to deploy?

No, or yes but applications that

are only certified on Windows,

like Exchange, Sharepoint, Active

Directory or .NET applications.

Yes and the applications are

certified to run on Red Hat

Enterprise Linux.

Are you re-deploying any

existing Windows applications?

No, we are happy with the appli-

cations deployed as they are.



Enterprise Linux.

Are you expanding your deploy-

ments of existing Windows

applications?

No, our existing application

deployments are not growing.



Enterprise Linux.

Are you looking to develop any

new applications?

No, we have no new applications

in development.

Yes, we are looking to develop

a new application and are open

to the choice of development

platform.



PROOF POINTS

Find more information at rhel.redhat.com, and here:

• Internal: https://engineering.redhat.com/pnt/b-5551/Competitive-Materials#/

microsoft-windows-server (login required)

• Partner: partner.redhat.com/connect/business (login required)

OPERATIONAL EFFICIENCY

STANDARDIZE AND SAVE

Organizations can standardize on Red Hat Enterprise Linux and reduce their total operating costs

by 40% through more efficient operations, increased productivity, and significantly reduced down-

time. Organizations that choose Red Hat Enterprise Linux realize dramatic improvements in TCO

and operational efficiency and they achieve the flexibility to quickly meet changing business require-

ments. From reduced downtime to being able to roll out applications and projects faster, Red Hat

Enterprise Linux makes IT more efficient, more agile, and more relevant to the business stake-

holders in the organization who rely on them.

Operational Efficiency


Increase the

efficiency of

your IT staff by

more than 50%

Red Hat Enterprise Linux allows IT staff to be productive and spend time on the

things that add value to their organization. Research shows that organizations that

standardize on Red Hat Enterprise Linux can manage more servers, deploy projects

in less time, and respond to changing business needs quickly. That kind of produc-

tivity across systems and staff means lower costs and more capacity for strategic

projects. On average, administrators in organizations that have standardized on

Red Hat Enterprise Linux manage 174 servers, while those with mixed Linux deploy-

ments manage 115 servers, and those with primarily non-paid Linux deployments

manage only 97 servers per administrator.

Cut IT labor

costs in half

The ability for administrators to manage more Red Hat Enterprise Linux servers,

combined with lower downtime and fewer help desk issues, means that IT organiza-

tions standardized on Red Hat Enterprise Linux incur less than half the annual IT

labor costs of primarily non-paid shops.

Reduce

hardware and

management

software tool

costs by as

much as 52%

Support for more end users per server combined with more standardized mainte-

nance operations results in lower hardware and third-party management tool costs.

EXAMPLE USE CASES

• Existing Red Hat Linux customers with mixed Linux environments.

• Organizations with one or more flavors of free or paid Linux.



Qualifying standardization opportunities



What does your Linux

environment look like today?

We’ve standardized on one

Linux vendor or distribution.

Mixed environment with multiple

Linux distributions, including


Predominantly non-paid

community Linux distributions.

What percent of your staff

and budget is spent on imple-

menting new applications and

projects for the business?

We spend less than half of our

time and budget maintaining our

existing infrastructure.

IT staff is spending lots of time

managing, troubleshooting, and

maintaining systems instead of

adding business value.

What is your non-paid,

community Linux deployment

really costing you in staff

productivity?

Not much. We have the expertise

in-house to manage these

deployments and much of it is

automated.

I’m not sure as we haven’t

measured it.

Opportunity to use calculator to

illustrate the return on standard-

izing on Red Hat Enterprise Linux.

See Proof Points section below.

PROOF POINTS

• Visit rhel.redhat.com/standardize to see why customers and partners standardize

on Red Hat Enterprise Linux to make their organizations more operationally efficient.

• Simplified, web-based TCO Calculator: redhat.com/promo/standardize/calculator



COMPETITIVE LANDSCAPE Below is a list of the competitors you are most likely to encounter and the key differentiators that

Red Hat Enterprise Linux presents. For details on what these competitors will say and what you

should say, view the sections dedicated to each competitor.

COMPETITIVE OVERVIEW

Competitors of Red Hat Enterprise Linux

PAID LINUX FREE LINUX UNIX OTHER OS

Oracle Linux

SUSE Linux

Ubuntu Linux

CentOS

Scientific Linux

Debian

Ubuntu

Oracle Solaris

HP-UX

IBM AIX

Microsoft Windows

Android

PAID LINUX

Paid Linux includes Red Hat Enterprise Linux, SUSE Linux Enterprise Server, Oracle Linux, and

Canonical’s Ubuntu Linux Server, as well as MontaVista Linux and Wind River Linux in the embed-

ded space. Companies are more likely to run business-critical workloads, such as data warehousing,

OLTP, ERP, and CRM, on paid Linux subscriptions with 24/7 support with service-level agreements

(SLAs) in place, because outages would greatly disturb the operation of the business and its ability

to service others. Paid Linux generally offers better compatibility, interoperability, and application

support than non-paid distributions. Companies are more likely to consider paid Linux as systems

become more complex, because they are more likely to have issues that an in-house support staff

cannot easily resolve.

FREE LINUX

There are hundreds of non-paid or “free” distributions of Linux, including Fedora, CentOS, Debian,

OpenSUSE, and Ubuntu Server. As budgets shrink and the demands put on IT infrastructures con-

tinue to grow, it is understandable that organizations would look at deploying non-paid community

Linux. Many companies that either have their own support staff with technical Linux expertise or

view licensing as a challenge opt for self-support. They download the bug fixes and security patches,

and rely on in-house Linux experts to handle support.

The idea that a company can deploy an enterprise-class Linux for free is compelling. But when the

risks, costs, and limitations of that “free” Linux are considered, organizations realize that the best

choice for their enterprise IT is Red Hat. Research has shown that “free” Linux can be significantly

more expensive than a Red Hat Enterprise Linux subscription.

UNIX

For years, the only way to get reliable high performance was to employ servers based on RISC

processors running the UNIX operating system. Red Hat Enterprise Linux offers a proven alternative

to UNIX, with increased flexibility to scale and meet rapidly changing business requirements — at a

significantly lower cost.



OTHER OSes

The challenging reality that competitors to the Windows franchise face in the industry is that

close to $8 of every $10 spent on operating systems and subsystems (including desktops) goes to

Microsoft.8.1 As with the server operating environment (SOE) market, Windows continues to hold

a massive market share for the client operating environment (COE). While Mac OS increased its

market share — thanks to great products, a strong consumer following, and growing acceptance in

enterprises — the real uplift in Mac OS X originates from pull-through caused by iPhones and iPads,

and it remains largely a consumer-based phenomenon.

FOR MORE INFORMATION:

• Red Hat associates: engineering.redhat.com/pnt/b-5551/Competitive_Materials

• Partner Center: partner.redhat.com/connect/business (login required)



OBJECTION HANDLING


Non-competitive objections you might encounter

OBJECTION RESPONSE

Why can’t I just

use a non-paid

version of

Linux?

While organizations that use non-paid community Linux do avoid an initial financial

investment, selecting a solution that is not commercially supported means these

organizations become less efficient and expose themselves to risks and operational

costs that quickly add up. Higher labor costs, increased downtime, and lower IT

staff productivity can significantly impact total cost of ownership (TCO). Read the

IDC report, “Understanding Linux Deployment Strategies: The Business Case for

Standardizing on Red Hat Enterprise Linux” to learn more.

Aren’t subscrip-

tions just

another form of

licensing?

Red Hat subscriptions offer access to the latest technology, but unlike software that

is licensed from a vendor, the subscription includes upgrades to newer releases at

no additional charge for as long as the subscription is active. The model is pay-as-

you-go, and the value is returned over the lifetime of the subscription in the form

of updated features, security enhancements, and additional hardware and software

support. Subscriptions can be transferred to upgraded hardware without penalty,

keeping customer environments up-to-date without prohibitive licensing fees. In

addition, companies can track subscription assignments and contract expiration,

facilitating management of systems and software inventories in accordance with

regulatory requirements.

I’ve heard that

Linux is less

secure than

my propri-

etary UNIX

environments.

Red Hat Enterprise Linux benefits from the contributions of a diverse open source

community around security, and the open source development model is frequently

credited with strengthening the security features of Red Hat Enterprise Linux by

virtue of its open review process. Receiving better code and encountering fewer

bugs as a consequence, Red Hat Enterprise Linux also gains a robust set of security

mechanisms, cryptographic libraries, and trusted utilities that are available for host,

network, and application security. Testimony to the exhaustive security measures

built into the software is the granting of Common Criteria EAL 4+ to the operating

system — the highest level of internationally recognized security certification for a

general-purpose OS.

Migrating

applications

and moving

to Red Hat

Enterprise

Linux sounds

disruptive and

expensive.

Whether you are migrating your existing environment or consolidating your infra-

structure, Red Hat can help you lower costs, reduce risk, and increase infrastructure

performance. Moving to new platforms does not have to be stressful. Red Hat can

help you assess, plan, and execute the best approach to improving and achieving the

efficiency and cost savings that come with deploying Red Hat Enterprise Linux.



OBJECTION RESPONSE

Linux doesn’t

scale.

The number of enterprise companies using Red Hat Enterprise Linux has grown

enormously in the last few years, and Red Hat Enterprise Linux is now a mainstream

enterprise operating system. The scalability of Red Hat Enterprise Linux is evident

in the number of companies and organizations that rely on it to run their mission-

critical applications. Red Hat Enterprise Linux is deployed by more than 90% of the

Fortune 500. Customers include SalesForce.com, the New York Stock Exchange,

Dreamworks, Saber Holdings, and the U.S. Department of Defense (mention

customers in your prospect’s industry here). In addition, Red Hat continually collabo-

rates with processor and hardware vendors to further increase the scalability of indi-

vidual systems.

I have never

used or experi-

mented with

Linux.

Red Hat Enterprise Linux is easy to administer and manage (emphasize strengths

of Red Hat Satellite and automation, Yum*, and out-of-the-box management tools).

Linux is very similar to other UNIX operating systems. You can register for an online

training class or read some of Red Hat’s excellent resources in the Customer Portal.

Linux isn’t

reliable.

The number of enterprise companies using Red Hat Enterprise Linux has grown expo-

nentially in the last few years. The U.S. Department of Defense and NYSE Euronext

are both running on Red Hat Enterprise Linux and have stringent requirements for

reliability, scalability, and extreme security.

Red Hat

Enterprise

Linux has

too large a

footprint.

Red Hat Enterprise Linux can be made very “skinny”, as we’ve done with our RHEV-H

Hypervisor. We have resources to help you create a smaller footprint today and you

can further reduce Red Hat Enterprise Linux’s footprint with Red Hat Consulting

Services.

* Yum is an interactive,

automated update program

which can be used for

maintaining Red Hat

Enterprise Linux systems.



RED HAT ENTERPRISE LINUX MANAGEMENT OPTIONS

Non-competitive objections you might encounter

OBJECTION RESPONSE

A homegrown

management

solution will

work for me.

Other customers told me the same thing until they realized the hidden costs of a

custom solution and saw the significant costs they could save and risks they could

avoid by not re-inventing a solution from scratch (labor costs, support and documen-

tation, risk if the author of custom systems management tooling leaves, etc.).

I want a cross-

platform

management

solution.

Red Hat Satellite is a best-of-breed solution for Linux systems. It is the only system

specifically tuned for Red Hat Enterprise Linux and easily integrates with other

management platforms.

I already have

an enterprise

(Big 4) manage-

ment solution.

Big 4 solutions (IBM, BMC, CA, HP) are expensive, complex, and often consist of

multiple products with focus primarily on monitoring. You will likely achieve better

performance at a lower cost by using Red Hat Satellite for a portion of your environ-

ment. Let Satellite handle the updating, managing, and provisioning — and allow the

Big 4 to handle the monitoring.

I’m not

convinced

Red Hat

Satellite is

enterprise-

ready.

Red Hat Satellite is widely deployed in mission-critical environments, including

investment banking systems and secure government networks. It comes with

unlimited 24x7 support and proven scalability, with many customers managing

over 5,000 servers and some as many as 17,000 servers.

I don’t think I

need Red Hat

Satellite.

Red Hat Satellite offers valuable security and control benefits. Security is enhanced

with the ability to store system details locally versus over the Internet, and many

customers save a lot of time and money with the ability to automate the distribution

of their own content via Red Hat Satellite.

Is Subscription

Asset Manager

an enforce-

ment tool for

Red Hat?

Red Hat Subscription Asset Manager does not enforce or restrict execution of

Red Hat products, but provides valuable information on subscription status that

enables you to manage and control your subscriptions and access to Red Hat content.

Is this a form of

Digital Rights

Management

(DRM)?

Red Hat Subscription Management tools use x.509 certificates to identify systems

and subscriptions to create an inventory that enables you to know exactly where and

how you are using your subscriptions. This inventory is critical to the effective use of

your investments.

I don’t think

that I need

Subscription

Asset Manager.

Subscription Asset Manager is provided with your Red Hat subscription and assists

you in determining your subscription status in an on-premise environment. This

control enables you to be self-monitoring, and self-managing, of your subscriptions

and compliance within your regulated environment and contracts. For customers

who have a need for compliance or control of their subscriptions, Subscription Asset

Manager can be invaluable.



SOURCES 1.1 Market Share Analysis: Operating System Software, Worldwide, 2011 , Matthew Cheung , Gartner, Inc., 25 April 2012

1.2 Red Hat Annual Report for Fiscal Year 2013

1.3 IDC Worldwide Server Installed Base Forecast 2009–2013 Update, March 2010, #221809

1.4 IDC Worldwide & Regional Server 2009–2013 Forecast Update, December 2009, #221439

1.5 IDC Software Market Forecaster, April 2009

1.6 Worldwide Linux Client and Server Operating Environments Market Analysis and 2013–2017 Forecast and 2012 and Vendor Shares: 3rd Platform Transitions Take Hold (IDC #242635, August 2013), and Worldwide Windows Server Operating Environments 2013–2017 Forecast: Windows Server Drives into Virtualization (IDC #242789, August 2013)

1.7 “Top500 OS chart”. Top500.org, 31 October 2010.

1.8 Worldwide Linux Client and Server Operating Environments Market Analysis and 2013–2017 Forecast and 2012 Vendor Shares: 3rd Platform Transitions Take Hold (IDC #242635, August 2013)

3.1 Yankee Group Server OS Reliability Survey, Yankee Group Research, Inc.

3.2 Red Hat Enterprise Linux 6: Performance Advantages with an Open Source Software Stack, Principled Technologies, Inc., April 2012

3.3 Migrate to Red Hat Enterprise Linux: Lower the Total Cost of Ownership, Alinean, December 2011

3.4 http://www.redhat.com/en/about/press-releases/Red%20Hat%20Powers%20$2.5%20Million%20in%20Cost%20Savings%20for%20Santos

3.5 http://www.redhat.com/en/about/press-releases/salt-river-project

3.6 http://www.redhat.com/en/about/press-releases/bnz

3.7 https://www.redhat.com/en/resources/red-hat-provides-cepsa-scalable-standardized-high-availability-sap-platform

3.8 https://www.redhat.com/en/resources/bilcare-research-cost-effectively-scales-for-business-growth-with-red-hat-enterprise-linux-with-integrated-virtualization

3.9 http://www.redhat.com/en/resources/dreamworks-animation-utilizes-the-red-hat-portfolio-to-build-a-private-cloud-for-financial-and-creative-applications

3.10 http://www.redhat.com/en/resources/red-hat-enterprise-linux-fuels-over-two-million-in-cost-savings-for-santos

3.11 http://www.redhat.com/en/resources/rhel-desktop-datasheet

4.1 http://www.redhat.com/en/resources/ing-diba-future-proofs-migrates-from-solaris-to-red-hat-enterprise-linux

4.2 https://www.redhat.com/en/resources/eth-zurich-chooses-red-hat-and-satellite

5.1 http://www.redhat.com/en/resources/red-hat-enterprise-linux-helps-verimatrix-achieve-global-success-in-content-and-revenue-security

5.2 http://www.redhat.com/en/about/press-releases/dell-and-red-hat-collaborate-for-embedded-solutions-through-dell-oem-partner-program

7.1 [Missing Source]

7.2 Understanding Linux Deployment Strategies: The Business Case for Standardizing on Red Hat Enterprise Linux (IDC, April 2011)

7.3 Migrate to Red Hat Enterprise Linux: Lower the Total Cost of Ownership, Alinean, December 2011.

7.4 https://www.redhat.com/en/resources/alpha-exchange-reduces-cost-by-migrating-to-red-hat

7.5 http://www.redhat.com/en/resources/cox-enterprises-migrates-its-critical-peoplesoft-software-from-sun-solaris-to-red-hat-enterprise-linux

7.6 http://www.redhat.com/f/pdf/jboss/panthera_capital_migration.pdf

7.7 http://www.redhat.com/f/pdf/customers/RH_CS_HealthPlan_web.pdf

7.8 https://www.redhat.com/en/about/videos/nyse-euronext-chooses-red-hat-solutions-flexibility-and-reliable-fast-paced-performance

7.9 http://www.redhat.com/en/resources/brazils-ministry-of-health-gains-greater-security-and-reliability-with-red-hat

7.10 DOING MORE WITH LESS: How Red Hat Enterprise Linux shrinks total cost of ownership (TCO) compared to Windows, Red Hat, 2013.


Copyright © 2015 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, and JBoss are trademarks of Red Hat, Inc., registered in the U.S. and other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and other countries.

redhat.com #12375907_1503

7.11 Worldwide Linux Client and Server Operating Environments Market Analysis and 2013–2017 Forecast and 2012 Vendor Shares: 3rd Platform Transitions Take Hold (IDC #242635, August 2013), and Worldwide Windows Server Operating Environments 2013–2017 Forecast: Windows Server Drives into Virtualization (IDC #242789, August 2013)

8.1 IDC: Worldwide Operating Systems and Subsystems 2011–2015 Forecast and 2010 Vendor Shares, Al Gillen, August 2011 #229441, Volume: 1

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