Red Bull Theatre Company“Untapped Potential”

Justin Taylor SchollAA6060Fundraising and DevelopmentOrganizational Audit

Thank you!

Jesse Berger- Artistic Director

Wendy McClellan- Development Director

Overview.Mission & History

Image & Case for Support

Human Resources

Financial Profile

Donor Programs

Planning & Evaluation

Recommendations

History. 2003 “The most exciting

classical theater company in New York

City”- Time Out New York

“New classical theater for the new century”

Mission.

Red Bull Theater is dedicated to the presentation of vital and imaginative productions of heightened language plays and to the development of new plays written in a similar vein….

….With a unique focus on the Jacobean plays of Shakespeare and his contemporaries, Red Bull Theater aspires to challenge the intellect and engage the imagination of today’s theatergoers through language based, resonantly provocative stagings of great classic stories.

Programming.

Human Resources.

Board of Directors

Staff

Volunteers

-$5,000 Give or Get Policy- 8 Members

- Lack of Evaluation

- 1 Full-Time Position - 3 Part-Time Positions

- Capacity issues

- 100% Buy-In

- 100% Buy-In

- 20 Members -Lack of Time- 100% Buy-In

Financial Profile.

Income

2007: $34,000

2010: $434,000

Expenses2007: $25,000

2010: $438,000

Earned vs. Unearned.

41%

59%

2010 Earned Vs. Unearned

EarnedUnearned

Donor Mix.

2%

61%

32%

1%4%

2010 Donor Mix

Corporate FoundationsIndividualsStateMunicpal

Image.

Case For Support.

Scale

Opportunity

Diversity

EngagementArtist Retention

Donor Software.

Donor Programs.

E- Blasts

Annual Gala

Bucket of Blood

Annual Fund

Planning & Evaluation.

1 Year

Production Centric

2010 Strategic Plan

Recommendations.

Case for Support

Recommendations.

Development Assistant

Recommendations.

Website Revisions

Recommendations.

Budget Development

Recommendations.

Shifting Perceptions

Recommendations.

Accountability

Questions?