New Media Drivers License Course

Heesang Park (A39522969)

ADV 492. Marketing Strategy.

What is the Red Bull?

Red Bull En-ergy Drink!!!

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nk In 1984, Mateschitz founded Red

Bull. Red Bull Energy Drink is a func-

tional beverage. Developed a unique marketing

concept and started selling Red Bull Energy Drink on the Austrian market in 1987.

Present, Red Bull available in 162 countries.

What is the Goal?R

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k Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.

In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.

Who is the Competitors?R

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Other Energy Drinks

Target. & Positioning.R

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k Red Bull’s position in Energy drink market.

Already Popular Energy Drink through variety Campaigns.

But Recently many other Energy drinks launched.

Many clients interest new energy drink brands.

Red Bull needs more new strategy for keeping their fame in Energy Drink Market.

The Campaign. & Promotion. R

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k Red Bull has many Creative ad-

vertising and Promotion, market-ing and PR plans.

EX) Re-designed Car(Red Bull Car) Free Red Bull.

EX) Used Social Media Face-book, Twitter, Etc…

EX) Investment Sports Game Car racing or other sports game Sponsor.

Free Red Bull in Campus or Street Event!! (During the Special pe-riod.)

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The Campaign. & Promotion.

< MY IDEA>

Using Social Media (Facebook, Twitter, Online Banner)

Find the many Univ.s Exam or Sports Game Period.

Collect the Application through the Social Media

Randomly Pick 10 ~ 50 Univ.s (Each Univ. 100 Cans)

Deliver Free Red Bull at Stadium or Library

Timeline.R

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Feb., April, Sept., Oct.

University StudentsExam Pe-

riodBig

Sports Game Period

Ex) NBA, NHL, World Cup,

Olympic, etc

Evaluation.R

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Using Cost Per Click (CPC) Using Google Adwords Online Survey through Social Me-

dia Facebook,

Twitter Click “like,”

“dislike.”

Budget.R

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k Red Bull has many great strate-

gies. Just Upgrade little bit!! It is almost similar to original

budget. In my Idea case, 1 Red Bull $2.99/1can 100 X

$2.99 = $300 If 10 Univ.s $300 X 10 = $3000

+ a If 50 Univ.s $300 X 50

=$15,000 + a(*a: advertising fee for promotion strategy like flyer or banner, and etc…)

Thanks!!!!!!