recursos web empoderam o marketing digital
TRANSCRIPT
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RECURSOS WEB EMPODERAM O MARKETING DIGITAL
Sel de Morais W3C Brasil Ceweb.br
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Sel de Morais
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PADRÕES WEB
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ANTES X DEPOIS DA WEB…
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ANTES X DEPOIS DA WEB…
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ANTES X DEPOIS DA WEB…
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POR CONTA DA WEB… Novos modelos de negócios
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POUCO MAIS DE 20 ANOS…
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E HOJE? COMO FUNCIONA?
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MARKETING DIGITAL: FERRAMENTAS E PLATAFORMAS
Online
Site, blogs, Hotsites
e-mail MKT
MobileMarketing
Games
Realidade Aumentada
Buscadores
Mídias Sociais
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REDES SOCIAISFacebook
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CASE FACEBOOK
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CASE FACEBOOK
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CASE FACEBOOK
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CASE FACEBOOK
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REDES SOCIAISTwitter
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CASE TWITTER
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COMO PADRÕES PODEM SE TORNAR ALIADOS DE EMPRESAS E
ORGANIZAÇÕES?
Meta Description
<!DOCTYPE html><html lang=“pt-br"><head> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <title>uniform - HTML Template</title> <meta name="description" content=“Palestra na Expotec sobre Marketing Digital da Sel realizada em João Pessoa, em 26 de Agosto de 2016.” />
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No navegador…
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Atributo ALT
<img src=“bandeira.jpg” alt=“bandeira-brasil-hasteada">
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No navegador…
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Atributo Title
<!DOCTYPE html><html lang=“pt-br">
<head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-
scale=1, maximum-scale=1, user-scalable=no"><title>Padrões - W3C Brasil - World Wide Web
Consortium Escritório Brasil </title>
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No navegador…
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Atributo LANG
<html lang="pt-br"> <head> <title>Indicando atributo lang</title></head><body></body>
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O QUE PODEMOS ESPERAR NO FUTURO?