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Customized Digital Solutions

The recruiting landscape has changed significantly over

the years, but there has always

been one constant: The need to recruit in a way that

attracts the best talent – as well as a way to

distinguish the best candidates from the rest.

Over the last 10 years, the standard metal file cabinets filled with paper applications and resumes have been replaced by massive internet job boards, career pages on company websites, electronic resumes, and online applications.

• Because of the almost limitless capacity of digital online recruitment data, finding candidates through these platforms requires a different approach than it did a decade ago, and is ever-changing. While today’s technologies are sophisticated, with almost endless capabilities, and can be efficient, they can also become overwhelming and, ultimately troublesome for many reasons.

• However, industry and economic trends have lead us down the technological path where now we have more opportunity to do our recruiting faster and more efficiently, with more avenues and choices than ever before

But there are still many without jobs, people in the wrong positions, open positions, and business flooded with resumes of under or over qualified candidates. With all these online tools, systems, and networks, how can this be possible?

By connecting all of these pieces we can efficiently recruit the right people at the right time in the right place. And more often than not qualified candidates are right in our backyard putting their resume out into cyberspace.

The more advanced technology gets, the more it necessitates both businesses and candidates, to be specific and explicit in every area of recruitment.

Because there are open positions and there are qualified candidates the way we connect is by making these processes work; narrowing the gap by paying close attention to

the way we advertise, who we advertise to, and finding out how individuals advertise themselves.

INTRODUCING AL.COM

…connecting, informing and empowering the people in our communities

• We have responded to the consumer demand

• As Alabama’s largest and most frequented website we have over 3.5 million unique visitors per month.

• AL.com and Alabama Media Group now offers our readers, clients, businesses and our local community more. Al.com has moved forward as a digitally focused company with the versatility to allow for open, accessible information, communication, and innovative solutions that address the needs of our clients.

More specifically, we now have the opportunity to share our canvas, expansive network, resources and expertise so that we can exchange creative ideas with our clients; to provide the best service in the industry.

The benefit to your business is what we refer to as reach. Who do you want to reach? And how do we direct this specific client, candidate or specialist to you?

It’s through traffic. We direct the traffic by providing the specific route either through our site, our network of sites, or from search engines directly to your business.

Who does AL.com Reach?• 3.5 million unique (new) visitors per

month (comscore)

• 43.5% growth in unique visitors year over year!

• 87% College Educated

• 83% Homeowners

• Median HH Income: $78,200

Nationally we reach Over 48 million unique visitors, consuming over 369 million page views per month.

YOU HAVE MOST LIKELY BEEN ON

Why? Because we rank higher on Google than any other site related to Alabama!

AL.COM!

…everything Alabama

Searching for a Job in Alabama?

we rank higher on Google than any other site related to Alabama!

Why are Monster and Career Builder are on the top and side? Al.com ranks higher than both Monster and Career builder organically. We have built the reputation to be where we are because we have more viewers and more relevance for this search. Your advertising dollars give you more value with AL.com because we are ALREADY NUMBER ONE!

But Career Builder and Monster are well recognized sites. Surely I am missing a huge audience if I don’t post my open positions there…

42,142 44,031

404,453

755,915

*Source: Birmingham Scarborough, R1 2012, A18+ visited Career Builder, Monster or Sunday News/AL.com in past 30 days. Job Seeker Registrations, AL.com August 2012

AL.com Job Seekers

registrations

Career Builder.com

Monster.com

The News/AL.com compared with Career Builder and Monster.

al.com/Sunday Bham

News

Local Job Searches Local Views0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Career Builder

AL.COM

Local Comparison Career Builder/AL.COM

“CareerBuilder.com attracts casual job seekers - over 76% are employed and looking to move up. They have an average annual income of around $70,000 and more than 80% are college educated.”

Female Male Income over 50K Ages 25-54 Homeowners Employed College Educated0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Demographic Comparison

Career BuilderAl.com

Perc

enta

ge o

f Use

rs

The benefit of posting open positions on AL.COM is that you have a better local audience of more qualified candidates. However our goal isn’t just to provide the audience; our goal is to provide you with the best service in the industry. We recognize that a one-size-fits-all solution will not always be the best, which is why we offer tailored solutions that fit your budget, fulfill your needs, and exceed your expectations.

CUSTOMIZED SOLUTIONS

How is AL.COM different and why is it better?

Online recruitment is a smart decision for any company even if all that means is posting positions online. You will have a higher success rate and a better response just because you reach more people. Even though this seems like a simple process what happens after that job is posted?

How do online job postings work and what am I really getting?

Newest Jobs

Title US-Nationwide

Location Mobile Automotive Repair Technician

Direct Support Professionals

Sales / Customer Service - Part Time / Full Time – Seasonal

US-CA-Van Nuys US-CA-Moorpark

PT Teller LA Brentwood Branch Los Angeles

US-CA-Los Angeles

Outreach Manager - Fundraising

SENIOR RF PRODUCTION, TEST AND SUPPORT ENGINEER

Buyer - MRO

Store Manager

US-CA-Woodland Hills

US-CA-Los Angeles

When you post an opening online you have access and reach to this great audience. However, that audience then gets to pick and choose from the options and often times this leads to having under or over qualified candidates. Why is it that college graduates apply for Chief Financial Officers while Accounting Managers with qualifying experience do not?

“Keyword searching is very scientific; it requires thought and logic. If keyword searching is not returning the right candidates, there may be other options.”---Career Builder

It’s because of search.

- Searching for a title with more than one word requires putting the phrase in quotes; otherwise, the database conducts a two-part search. –Career Builder

Typing in Project Manager (without quotes), for example, will turn up results where the words Project and Manager appear anywhere within the text. Putting quotes around the phrase “Project Manager” tells the search engine that these two words have to be together and exactly in the same order.

Project Manager

Engineer

PT Laborer

Office Manager

Retail Manager

Project Manager

Project Engineer

Project AND Manager

PT Laborer With Project Experience

Office Manger Sales Manager

Unfortunately this is not how most people understand search and often do not search correctly. And since we have such a huge audience we’ve then got to filter through sometimes hundreds of applications, which has put us in no better situation then we were in before; or rely on the computer to do this for us. So there is software to help us with this:

Resume turns into a concept cloud

For most job boards this is the most advanced technology

You may get plenty of applications…

but are you getting the right applicants?

We searched for an entry level Pharmacist in Atlanta, GA using a popular job board

Here are the results…

Registered Pharmacy Technician

Hospice Clinical Liaison

 Pharmacy Technician Lawrenceville Director of Pharmacy (System Director)

Site Manager Lawrenceville

Coder Outpatient / ER-1205009444

Medical Assistant - PRN

Patient Care Assistant - Women's Services - PRN-1205015925

Patient Care Assistant - Neuro ICU

Patient Care Assistant - Neuroscience

Chemotherapy RN for Multi-Speciality Clinic

Clinical Liaison – RN Sales Rep for Hospice care

Coder Inpatient-1205009442

We think you may be interested in the positions below. These recommendations are based on jobs you viewed. (meaning jobs you searched) How did we do?

We can do

Our new innovative recruitment strategies combine the capabilities of our expansive job board, extensive network of websites and publications with a customizable suite of digital products unique to AL.COM

Job packs

Targeting

DisplayBrandi

ng

Networks

SEO/SEM

Advance

We have the right audience at the right time in the right place looking for new opportunities with companies like yours. All you have to do is show up.

Describe your Values

Brand your Mission

http://www.aladsites.net/ae_amie-millward/112712/oxford/Oxford_story.swf

Tell Your Story

Al.COM is changing the way we utilize our resources in technology to better service our community.

http://www.aladsites.net/ae_amie-millward/112712/oxford/Oxford_halfpage.swf

We don’t recognize job seekers as concepts but as people. We now have the technology and data available to help job seekers and companies find that perfect fit. We’ve come more than half-way, now we can get right in front of that particular person who is on the other side of the screen endlessly searching. The Pharmacist who couldn’t find that opening in Atlanta now has the ideal position here in Alabama. And that concept cloud of sales keywords was me. We are both where we are today because of AL.COM. This is the new direction of recruitment.

KNOW NOWAL.COM