recruitment & retention pep rally. know who we are 12 th largest women’s organization in...
TRANSCRIPT
Know Who We Are 12th Largest Women’s Organization in country “Typical” member has a gross income of
$117,900 per year, well above NAR average 70% of our members have 10 or more years’
experience in real estate 93% of respondents say that Women’s Council
gives them a “sense of professional pride”
3 Key Componentsof a Recruiting or Retention
Campaign
Identify Your Targets Plan Your Strategy WIFM and MMFI
Identify Your Target Market
Demographics ~ Local Board or AssociationCurrent WCR Membership ProfileOther Real Estate OrganizationsCRS Designees, ABR DesigneesNew Licensees
Plan Your Strategy
Identify Specific Improvements NeededDevelop SMART Growth GoalsWrite Out A Plan of ActionDetermine a Timeline for Each AspectIdentify What’s Needed to Achieve Your
Goals ~ Resources, Etc.
WIFM ~ What’s In It For Me? National Organization with State
Leadership and Regional Support Committee Work, Community Outreach,
Personal Development Mentoring and Master Mind Groups Education at Local, State, Regional and
National levels Variety of Programs and Involvement
Panel Discussion
• Mega - San Antonio - Susie Sheffield
• Large – Collin County – Rene Burchell
• Small - Hill Country – Marty Chrisman
• 2nd place National – Austin - Cheryl Jenkins
ActivityBest Practices ~ Recruiting
What was your goal for recruiting in 2011
What were some of the best ideas that worked
What will be your goal in 2012 and into the future?
Recipe for Retention
• Believe in your team and the members
• Think positively and follow the Golden Rule
• Always be trustworthy
• Make relationships better
How Our Members Feel Important
Member Involvement Member Benefits Opportunity for Leadership Thank You and Accolades Recognition in Chapter
Publications PMN Designation Scholarships
ActivityBest Practices ~ Retention
What specific goals and action plans did you have to retain members in 2011?
What were some of the best ideas that worked?
What will be your goal and action plan in 2012 and into the future?