recruitment: a whole new ballgame · recruitment storyboard idea with a small group that will peak...
TRANSCRIPT
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March 11-14, 2013 | The Fairfax at Embassy Row
RECRUITMENT: A WHOLE NEW
BALLGAME
~Recruitment Storyboards~
Jovita J. Lewis Alabama Cooperative
Extension System
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• Active and on-going • Many methods, no “one” sure way • Relies on physical clues • Peer Educator’s Non-verbal
Communication • Peer Educator’s Verbal
Communication
Characteristics of EFNEP Recruitment
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What is the issue?
• Increasingly challenging to actively recruit the target audience
• Number of referrals from local agencies is declining
• Changing demographic landscape
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What is the Need?
• Innovative recruitment methods for adults and youth in the target audience
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How Do We Recruit? • Word of Mouth • Brochures • Flyers • Agency Referrals • GED Program • Churches • Food Banks • Health Clinics
• Newspaper • Radio • Community Action • Thrift Stores • Boys and Girls
Clubs • YMCA • SNAP-ED
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Another way to recruit . . .
Create and use a
Storyboard
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A storyboard is a teaching strategy most used by educators, to help
students keep track of main ideas, illustrated important scenes in a
story and to increase reading comprehension.
What is a Storyboard?
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Why use storyboards for EFNEP Recruiting?
Target Audience • Visually communicates the program • Able to see EFNEP in action • Participation of some encourages
the participation of others
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Why use storyboards for EFNEP Recruiting?
Peer Educators and Supervisors • Helps to clarify basic idea of EFNEP • Helps to analyze the part of the
program that we want to showcase • Facilitates creative thinking
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How do I create a storyboard?
Select: • Main point in a logical sequence • Template Design • Visuals or pictures • Text attributes • Color scheme
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Recruitment Storyboard Venues
• Health Fairs • Parenting Fairs • School Faculty Meetings • Agency Advisory Board Meetings • Parent Meetings (PTO,
HeadStart)
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EFNEP Recruitment Storyboard Creator Emily Hines, Marion County, Alabama
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EFNEP Recruitment Storyboard Creator Mary Ann Henley, Greene County, Alabama
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EFNEP Recruitment Storyboard Creator Delores Lewis, Tuscaloosa County, Alabama
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EFNEP Recruitment Storyboard Creator Amanda Haynes, Calhoun County, Alabama
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What is our task?
Using a template design, plan an EFNEP Recruitment Storyboard idea with a small
group that will peak and attract the interest of the target audience.
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Thank you for your time and attention!