recruiting & social media webinar · 2019. 4. 12. · largest professional network in the world...

Recruiting & Social Media

Webinar Ann Hogan, M.Ed., SPHR, SHRM-SCP

July 12, 2018

©2018 Ann Hogan Consulting

Presenter Today

Ann Hogan, M.Ed., SPHR, SHRM-SCP

20 years in Migrant/Community Health

Master’s in Organizational Performance and

Change – Colorado State University

Owner – Ann Hogan Consulting – providing HR

Training, HR Consulting and Speaking on

various HR Subjects


+

Workforce

Strategy and

Why it is

Important


Competitive Market

What does your environmental scan tell you

Gives Direction

Needs Assessment

Allows for planning

Keeps everyone focused

Allows for maneuvering and flexibility

Recruiting &

Social Media

Recognize the Opportunity

01Integrate into current plan

02Leverage Best Practices

03


Definition of

advertising

the business of preparing advertisements for publication or broadcast looking for a job in

advertising

advertisements a magazine full of advertising

the action of calling something to the attention of the public especially by paid announcements


https://www.merriam-webster.com/dictionary/advertisement

https://www.merriam-webster.com/dictionary/advertisements

Recognize the Opportunity of Social

Media and how it can expand your reach


Largest Professional Network in the World

500 Million Users and 10 Million Job Postings -Forbes


2.19 BILLION

According to Statista,

Facebook has 2.19

billion monthly active

users!


Twitter and

Instagram

Thought leader

Shows real life

Gain followers


Who can you touch

Medical and Dental Schools

Primary Care Associations

Sites of interest to

candidates

In-House Advertising

You have recruiters in place

currently

Bonus for recruiting

People want to work with individuals

they know and trust


Sample FB ad

2017 © Ann Hogan Consulting, LLC

Integrate Social Media into your Current

Recruitment Strategy


Employment Laws


Everyone involved in the recruiting process needs

to be educated on all the laws that affect this process – Federal, State

and Local laws.

Laws on employment pertain to everyone

during the recruitment process and continue

through the life cycle of the employee

Recruitment


Recruitment is the activity of sourcing candidates for your Health Center.

Recruitment is an on-going process and not a one time event.

When you are recruiting everyone involved in the process needs to know and follow the Employment Laws

Active Recruiting: People actively seeking out a new position or organization

• They account for 25% of the workforceRecruiting

Passive Recruiting: People not actively seeking a new position or organization but may be willing to “explore” a new opportunity – “if the right opportunity comes along” theory

• They account for 75% of the workforce and it is higher for physicians

Recruiting


Why is it important to integrate Social Media


Know Like Trust

How do you focus

your recruitment

strategy? When it comes to Social Media add

one at a time – don’t try to start all at

once

Leverage Content of Others


Analyze Current Strategy with SWOT

Strengths Weaknesses Opportunities Threats


Leverage existing Best Practices to

ensure New Recruitment activities are

executed effectively


Leverage your social network on Social Media

Leverage information from others

Mayo Clinic

Cleveland Clinic

National Institutes of Health

National Association of Community Health Center

ACU

WYPCA


Consistently Communicate


Blogging You Tube Channel

Podcast CHC

Website

Social Media

Candidates

Be Results Focused

Plan Target Track


Review Recognize the Social Media is here and is an opportunity that you can integrate into your recruiting strategy and leverage for results

Start taking ACTION

Marketing and Advertising is now part of business for CHC’s

Track your results

Form Relationships


HR Professional SHRM credit for

presentation

SHRM – 18-7CCJ4

Add to SHRM recertification

profile


Questions and Thank You!

Ann Hogan

Ann Hogan Consulting

303.916.6439

[email protected]

www.annhoganconsulting.com


mailto:[email protected]

http://www.annhoganconsulting.com/

recruiting & social media webinar · 2019. 4. 12. · largest professional network in the world...

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