recruiting lessons from the trenches
TRANSCRIPT
Recruiting Lessons from the TrenchesHow to Develop and Execute a Winning Employer Brand
Lars Schmidt | @ThisIsLars | AmplifyTalent.com
Why?
“‘Social Media Generation’ -
GenY will comprise 1/3 of the
global labor market in 2015”
Source: Society of Human Resources Management
“73% of 18-34 year olds found
their last job through social
media”
Source: Aberdeen
“Mobile traffic surpassed web
traffic in 2014”
Source: Comscore
“51% of new employees
have "buyer's remorse" and 88%
look to make a change within 6
months”.”
Source: Glassdoor
“Employees with socially-encouraging
employers are significantly more likely to
help boost sales than employees whose
employers aren’t socially encouraging
(72% vs. 48%, respectively)”
Source: Weber Shandwick
“2 out of 5 working adults would
be willing to forfeit a portion of
their salary if it meant increasing
their position's flexibility”.”
Source: Harris Interactive
How?
Building & Launching A Corporate Employer Brand Strategy
Three Phase Employer Brand
Roadmap
DesignMonths 0-3
RefinementMonths 12+
‣ Develop strategy
‣ Determine internal
stakeholders and gain
support
‣ Align with
marketing/branding
‣ Select channels,
determine content
strategy
‣ Launch channels
ExecutionMonths 3-12
‣ Refine content strategy
‣ Build community and
engagement
‣ Select and implement
tools
(measurement/automati
on/listening)
‣ Channel expansion,
develop and manage
campaigns
‣ Promote wins internally
‣ Advanced ROI metrics
(source of hire)
‣ channel expansion
‣ Team delegation
‣ Multimedia content
‣ Measure, refine, adjust
“This Is a Generic Brand Video Link: https://www.youtube.com/watch?v=2YBtspm8j8M
“Your Culture Is Your Brand”
#BSU
Video
Dropbox Video Link: https://www.youtube.com/watch?v=-ZuxQcp84o0&noredirect=1
Video shot using Cameo app on an iPhone 5
NPR HQ Cameo Tour Video Link: http://nprlife.tumblr.com/post/86207141026/take-a-
tour-of-the-new-npr-hq-in-this-cameo-video#permalink-notes
Audio
Job Descriptions
Source: LinkedIn
Targeted Branding
• 20% time required for open
source projects (tied to
performance)
• Open source contributions
extend brand through
community
• Establishes targeted
thought leadership
• Interview - collaborative
open source project (paid)
Surevine
