Recruiting for Donor CentersJoseph Zimsen, Assistant Manager

Memorial Blood CentersMay 14, 2009

Donor Days

Introduction

• History & Background

• Donor Days

• Purpose of Donor Day

• The Process

• Types of Accounts

• Our Results

Memorial Blood Centers

60 Years of operation:• 8,065 units in 1948 • 100,000 + in 2003• 132,189 units in 2008

– 47% mobile operations– 53% donor centers

• Serve 30 hospitals

Areas Served

Donor Days

• Donor Days are special donor events

• Group of 5 to15 people

• Donating at a donor center

• Provide an enhanced donor experience

• Celebrate giving and saving lives

Purpose of Donor Days

• Drive donors to donor centers

• Improve donor retention

• Attract first time donors

• Serve groups too small for mobiles

Donor Days Process

• Make contact

• Discover needs

• Show features and prove benefits

• Schedule the event

• Engage donors

• Have fun!

Donor Day Process

• Making contact– Networking– Referrals– Cold calling– Inherit a drive

Donor Day Process

• Discover needs– Talk to prospect– Discuss interests and purpose– Uncover needs and expectations

Donor Day Process

• Show Features– Demonstrate the positive

• Personalized attention• Comforts of the donor center• Group activity• Options of donating by type

– Promotional material

Donor Day Process

• Prove the benefits– Verify value

• Community• Patients• Blood center• Donor!

– Build trust

Donor Day Process

• Schedule the event– Establish a date– Confirm appointment times– Discuss details

• Seek out objections or concerns• Agree on specifics and solutions

– Align expectations

Donor Day Process

• Engage Donors– Promote event

• Flyers & posters• Emails• Educational sessions

– Recruit donors• Obtain completed schedule

Donor Day Process

• Have Fun!– Make it fun for donors– Provide special treats– Include games, contests & prizes– Schedule the next event

Types of Accounts

• Organizations

• Special Events

• Competitions

Types of Accounts

• Organizations– Businesses

• 50 or less

– Churches • 100 or less

– Civic/Service clubs– Schools

• Faculty & parents

Types of Accounts

• Special Events– Occur one or two times per year– Birthdays or anniversaries– Conventions– Media drives

Our Growth

• Total Donors

• First Time Donors

• Donor Events

• Impact on Donor Centers

Our Results• Total Donors

947 1055 1177

10501055

0

500

1000

1500

2000

2500

FY07 FY08 FY09Northland Metro

Our Results• First time donors

122185

118

252

0

100

200

300

400

500

FY08 FY09Northland Metro

Our Results• Donor Day Events

112 99

118 135

0

50

100

150

200

250

FY08 FY09Northland Metro

Our Results• Donor Center Impact

3.77%

2.96%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

FY08 FY09

Donor Days

• Questions?