recruiting as religion: a playbook for creating a culture of recruiting
DESCRIPTION
Create a culture of recruiting by transforming your employees into the engine of your recruiting machine. Social media, sourcing technologies, big data, and gamification have radically changed the recruiting landscape and created the biggest opportunity ever to put the power and passion of recruiting into your employees’ hands. Modern HR and employee engagement practices have also paved the way to introduce recruiting practices at each phase of the employee lifecycle, from a candidate’s first experience with a company all the way until they become alumni.TRANSCRIPT
© Constant Contact 2014
R2 Recruiting As Religion Lifestyle & Lifecycle: A playbook for creating a recruiting culture
© Constant Contact 2014
Marcus TgettisSenior Director of Talent Acquisition & Employee Success
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Agenda
IntroWho am I?Who is Constant Contact?Challenge & ResultsThe SolutionKey Takeaways
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Hi, I'm Marcus
@marcustgettis
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Our suite of online marketing tools and personalized coaching help small businesses connect and engage with their next great customer.
Constant Contact
Delivering success with higher opens andclicks – driving more revenue for customers
Affordable solutions starting at $15 per month with larger customers paying hundreds per month
Differentiation through customer education, coaching and support
~ 600,000 small business and non-profit customers
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How We Drive Customer Success
Great, Easy-to-Use Products
KnowHow®
Customer Success
Coaching with a Personal Touch
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The Challenge
Aggressive hiring goals
High talent bar
Limited budget
Limited resources
Evolving business model
Limited visibility into recruiting / ROI
Unclear measures of success on recruiting
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The Results: In the last 3 years
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More than doubled the size of the company (>1300 ee’s)
Employee referrals hired to approx. 45%
New hires from direct applicants by 20%
Employee Net Promoter Score 36%
Employee engagement participation to 93%
Recruiting & hiring score on EE Survey 10 pts
Outside agency spend by 15%
Cost per hire by 25%
The Solution
“Culture eats strategy for breakfast, technology for lunch, and products for dinner, and soon thereafter everything else too.” -@BillAulet
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Cul-tureNoun n/ pronounced: (kul-chur)a particular society that has its own beliefs, customs, and ways of life
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Re-li-gionNoun n/ pronounced: (ri-lij-uhn)a specific fundamental set of beliefs and practices generally agreed upon and shared by a number of persons and practiced over and over again
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Employee engagement
Employees are cultural gatekeepers
Everyone is responsible for recruiting
Recruiting spans the entire employee lifecycle
Hiring is a key virtue of leadership
Speed up time to hire
Lower cost
Multiply your resources
Most powerful weapon to win the war on talent
Why Create a Religion of Recruiting?
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PurposeOrganizedWhat’s in it for them?EducationResources
How do you do this?
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Give all the Power To Your Employees
Organized What’s in it for them?
Education Resources
Awareness
Rational
Emotional
Adoption
Purpose
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urposePOWER
1. Start with “why?”2. Mission & Values
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PurposeStart with “why?”
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PurposeMission & Values
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rganized
POWER
1. Simple2. Creative3. Relevant4. Transparent
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OrganizedSimple
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Employee Referral Program
Employee Recruiting Network!
OrganizedSimple
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OrganizedCreative
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Performance Reviews + Stay Interviews = “Re-Recruiting”
OrganizedRelevant
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Suspect Prospect NTTFTrialer
Expired Trialer
Successful Paying
Customer
Paying Customer
Not Yet Successful
Paying Customer
At Risk
Paying Customer
Suspended Account
Cancelled Customer
Early ExperienceEngaged Customer At RiskIntroduction
Customer Lifecycle Management
Suspect Prospect Interview Orientation Successful Employee
IntegrationEngaged Employee
At Risk
Non-Engaged/
Non-Performing
At Risk
Exit
Early ExperienceEngaged Employee At RiskIntroduction
Employee Lifecycle Management
Recruiting
OrganizedTransparent
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Referral Activity By Department
OrganizedTransparent
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Employee Recruiting Leader Board
hat’s in it for them?
POWER
1. Personalization2. Rewards3. Recognition4. Fun (Gameification)
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What’s in it for them?Personalization
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What’s in it for them?Rewards
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Every single referral that comes into the company:
Employee receives acknowledgment.
Referral receives a phone call.
What’s in it for them?Recognition
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Thank you!
What’s in it for them?Fun (Gamifcation)
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ducation
POWER
1. Formal Training2. Coaching3. Workshops
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EducationFormal Training
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Stand Alone TrainingPart of Leadership
Development Curriculum
150 Job Openings is 150+ Coaching Opportunities
Quarterback the hiring process
Educate leaders on best hiring practices
Influence hiring managers to make optimal choice
EducationCoaching
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EducationWorkshops
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Example: LinkedIn Sourcing Sessions
esources
POWER
1. Easy to Adopt2. Easy to Use
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ResourcesEasy to adopt
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ResourcesEasy to Use
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ResourcesEasy to Use
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Key Takeaways
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Religion
Beliefs Culture
P
O
W
E
R
urpose
rganized
hat’s in it for them?
ducate
esources
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@marcustgettis
Q&A
Thank You!