… get “it” from marketing

Lisa Jones@LisaMariJones

About Clair

What We Do We Do Well

Poll

Question

Question

Poll

Poll

We promise to:

Happy, Profitable, Time to Chill?

I can’t track ROI

Leads I pass over magically

disappearMy day is a series of pointless tactics

My recruiters don’t think marketing is

their job

My CRM is useless to

me

Why are Recruitment & Marketing SO together?

Poll

Question

Why recruiters don’t “see” or “feel” ROI

Question

How do we measure ROI?

but… Tweets and Blogs don’t place people, recruiters do…

How should we measure ROI?

T E C C C C

Our clients say more about how they feel……than how much £££ they’ve lost

ROI – not just about £$€

Time

ContentEmotion

ClicksCommunityCash

Focus on ROI to IMPROVE

Success

1. Increase BUSINESS DEVELOPMENT effectiveness

2. INCREASE TARGETING of better ‘qualified’ prospective candidates

3. Increase effectiveness of ADVERTISING CHANNELS

5. OPTIMISE TOOLS and subscriptions through better integration and use

6. IMPROVE CANDIDATE EXPERIENCE

4. Increase BRANDvisibility and build better REPUTATION

Prospective Candidates

Marketing Strategy

What marketing activitycan give you tangible ROI?

Effectively report your marketing ROI

WHAT TO MEASURE?• Emails sent / responses / CTAs

etc

• Facebook posts, likes & shares

• Linkedin posts, interactions, shares and new connections

• Twitter shares, likes & new followers

• YouTube posts, followers etc

HOW TO MEASURE?• https://blog.bufferapp.com/soci

al-media-analytics-tools

• https://hootsuite.com

• www.agorapulse.com/

http://info.256media.ie/free-digital-marketing-report-template

www.smartinsights.com

3 Quick ROI Wins

Any takeaways?

More events?

APSCo Webinar

Content Marketing that Delivers ROI

Recruitment Leaders Connect

UK Recruiter Technology Showcase

we make marketerseffective

we make recruiterseffective

#love

Want more ROI quick wins?