TAGLIT-BIRTHRIGHT

Ways to Use Social Media to recruit for the free 10-day trip to Israel

THE GOAL

HAVE STUDENTS SIGN UP WITH PAID DEPOSITS

IDEAS. PICTURE YOUSELF IN ISRAEL PHOTO CONTEST

. VIDEO AD WITH FLAPPYBIRD PARODY

. INSTAGRAM/FACEBOOK/TWITTER #HASHTAG PHOTO CONTEST

. ISRAEL PHOTOBOOTH WITH I LOVED THE __________ POLAROAD CAMPAIGN

. COUNTDOWN TO REGISTRATION

. BEAT THE FOMO

. Relive a BRI itinerary through photos

MAIN IDEA

SOCIAL MEDIA IS ABOUT SHARING. GET YOUR STUDENTS TO SHARE WHATEVER IDEA YOU COME

UP WITH THEIR FRIENDS, WHO WILL SHARE IT WIH THEIR FRIENDS.

PICTURE YOURSELF IN ISRAEL

WHY THIS WORKED

. INCENTIVIZED WITH A PRIZE. PICKED STUDENTS WITH HIGH SOCIAL CAPITAL

. THE MUSTACHE. THE STUDENT IN THE PHOTO DIRECTED TRAFFIC

TO THE FACEBOOK PAGE

FLAPPY BIRD PARODY VIDEO

CREATE A VIDEO OF SOMEONE PRETENDING TO PLAY FLAPPY BIRD BUT REALLY IS A VIDEO OF

SOMEONE TRYING TO REGISTER BEFORE 2/19.

THE IDEA

. NO LONGER THAN 30 SECONDS. USE ACTORS WITH HIGH SOCIAL CAPITAL

. PLAY OFF POPULAR CULTURE

HASHTAG PHOTO CONTEST

. ASK ALUMNI TO POST OLD BRI PHOTOS WITH A HASHTAG YOU DETERMINE WITH THE LINK TO REGISTER

. DOING SO WILL ENTER THEM INTO A CONTESTTO WIN SOMETHING

. PERSONALLY ASK FRIENDS TO DO IT.

GIANT POLOROID PHOTO SHARE

I LOVED THE __________ IN ISRAEL.

COUNTDOWN TO REGISTRATION

. X DAYS TO SIGN UP - AVOID THE FOMO. ENCOURAGE ALUMNI TO TAG FRIENDS WHO

HAVEN’T GONE

KEYS TO SUCCESS. TRACKING REFERALLS

. VANITY URL . BEING CONSISTENT

. GRASS ROOTS AND HARD WORK. INCORPORATE OTHER GROUPS

MORE KEYS TO SUCCESS. POSTING ADS AROUND THE BUILDING

. CHALKING ON CAMPUS. TABLING

. ALUMNI, ALUMNI, ALUMNI. CHANGE COVER PHOTO WITH A LINK

WHEN IS THE BEST TIME TO POST?

LIKES, COMMENTS AND SHARES

LET’S BRAINSTORM

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