What  are  we  talking  about?  •  Where  did  this  come  from?  •  Discovering  passion  •  Uncovering  the  niche  •  Diversifying  the  risk  •  Sweat  equity  

Why  jump  out  and  innovate?  •  Career  in  marke@ng/Passion  for  sports  

•  The  Memphis  Connec@on  –  Flipping  the  script  

•  Take  what  you  know  and  apply  it  to  a  new  idea  

•  Technology  Age  enables  everyone  

•  It’s  all  a  calculated  risk  

Engagement  •  Social  Media  (Profile  photos,  Friday  Night  Tweets…)  

•  Events  (Scholarship  Workshop,  Senior  Showcase)  

•  Daily  blogging,  news  

•  Television  and  radio  segments  

•  Addi@onal  punch  with  paid  marke@ng  

Don’t  be  the  guy  who  looks  back  with  regret….  

My  high  school  football  career  is  over.  If  I  had  another  chance  I  would….  •  Study  harder  •  Take  the  SAT/ACT  seriously  •  Complete  all  my  assignments  •  Study  for  Finals  •  Be  a  Student-­‐Athlete,  not  a  class  clown  •  Listen  to  my  parents,  teachers  &  coaches  •  Be  the  hardest  worker  on  the  field  •  Train  harder  to  be  the  best  

Revenue  Stream  Diversity  •  College  scou@ng  service    

•  Adver@ser  revenue  

•  Website  subscrip@ons  

•  Marke@ng  and  adver@sing  consul@ng  

•  Events  (Camps,  etc.)  

Being  prepared  •  For  me,  a  psychological  challenge  day  by  day  

•  “The  Race”  never  ends  

•  Feeding  the  beast    •  The  challenge  of  hiring  

•  Dozens  of  ways  to  do  it  –  Thanks  to  Hatch  for  inspira@on!  

Thank  You!