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    RECENT WORLD TRADE

    TRENDS

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    WHEN INTERNATIONAL TRADE?

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    DRIVERS

    Worldwide trend of the economies of the world

    becoming borderless and interlinked.

    National economies merging into an

    interdependent global economic system.

    Declining trade and investment barriers

    Perceived distances are shrinking due to advances

    in transportation and telecommunications.

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    The Shrinking Globe-The death of distance

    1500-1840

    1850-1930

    1950s

    1960s

    Best average speed ofhorse-drawn coaches andsailing ships, 10mph.

    Steam locomotives average 65mph.Steamships average 36mph.

    Jet passenger aircraft

    500-700mph.

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    GAAT

    (GENERAL AGREEMENT ONAGREEMENT ONTARIFFS & TRADE)TARIFFS & TRADE)

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    General Agreement on Tariffs and Trade (GATT)

    originated after World War II (1939-1945) as a charter forthe International Trade Organization (ITO), a proposed

    specialized agency of the United Nations. GATT was

    signed by 23 nations at a trade conference in 1947 and

    became effective in January 1948. Although the ITOfailed to win ratification by the United States Congress in

    1950 and never came into being, the GATT remained in

    use to govern international trade. It is a treaty among

    international trade organization in existence from 1948 to

    1995.

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    W.T.O.

    (WORLD TRADE ORGANIZATION)

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    W.T.O.

    The World Trade Organization (WTO) is the only globalinternational organization dealing with the rules of trade

    between nations. Its main function is to ensure that trade

    flows as smoothly, predictably and freely as possible. . At

    its heart are the WTO agreements, negotiated and signed

    by the bulk of the worlds trading nations and ratified in theirparliaments. The goal is to help producers of goods and

    services, exporters, and importers conduct their business.

    Its an organization for liberalizing trade. Its a forum for

    governments to negotiate trade agreements. Its a place forthem to settle trade disputes. It operates a system of trade

    rules.

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    10

    Its a negotiating forum - The WTO is a place where member governments go, to

    try to sort out the trade problems they face with each other. The first step is to talk.

    The WTO was born out of negotiations, and everything the WTO does is the result of

    negotiations.

    Its a set of rules - At its heart are the WTO agreements, negotiated and signed by

    the bulk of the worlds trading nations. These documents provide the legal ground-

    rules for international commerce. They are essentially contracts, binding

    governments to keep their trade policies within agreed limits.

    It helps to settle disputes - Trade relations often involve conflicting interests.

    Agreements, including those painstakingly negotiated in the WTO system, often

    need interpreting. The most harmonious way to settle these differences is through

    some neutral procedure based on an agreed legal foundation. That is the purpose

    behind the dispute settlement process written into the WTO agreements.

    Role of W.T.O.

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    Principles of Trading System

    Freer trade: gradually, throughnegotiation

    Predictability: through binding and

    transparency

    Promoting fair competition

    Encouraging development and economic

    reform

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    World Trade Organization: Rounds

    Rounds of GATT

    Multilateral Trade Negotiations

    No. Years Name Accomplishments

    1-5 1947-61 Reduced tariffs6 1964-67 Kennedy Tariffs + anti-dumping

    7 1973-79 Tokyo Tariffs + NTBs

    8 1986-94 Uruguay Tariffs, NTBs, Services, Intellectual Property,Textiles, Ag., Dispute Settlement, CreatedWTO

    9 2001-? Doha ? (Doha Development Agenda)

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    Foreign Direct Investment (FDI) is defined as

    "investment made to acquire lasting interest in enterprises

    operating outside of the economy of the investor."

    The FDI relationship consists of a parent enterpriseand a foreign affiliate, which together form a Trans-

    national Corporation (TNC).

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    When is FDI Preferable to Trade?

    Transportation costs too high for exporting

    Tariff and non-tariff barriers very high

    Lack of excess domestic capacity

    Scale economies not significant in competitiveness(especially when products are more differentiated)

    Location specific advantages such as natural resources

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    Why Do Firms Invest Overseas?

    Labour Market Imperfections

    Intangible Assets

    Vertical Integration

    Product Life Cycle

    Shareholder Diversification

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    Labour Market Imperfections

    Country Hourly Cost

    Germany $27.37Japan $21.38

    France/U.S. $17.10

    Israel $9.06Taiwan $5.47

    Mexico $2.57

    Persistent wage

    differentials across

    countries exist. This

    is one on the mainreasons MNCs are

    making substantial

    FDIs in less

    developed nations.

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    Intangible Assets

    Coca-Cola has a very valuable asset in its closely

    guarded secret formula.

    To protect that proprietary information, Coca-Cola

    has chosen FDI over licensing. Since intangible assets are difficult to package and

    sell to foreigners, MNCs often enjoy a comparative

    advantage with FDI.

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    VerticalIntegration

    MNCs may undertake FDI in countries where inputsare available in order to secure the supply of inputs at

    a stable accounting price.

    Vertical integration may be backward or forward:

    Backward: e.g. a furniture maker buying a logging

    company.

    Forward: e.g. a U.S. auto maker buying a Japanese

    auto dealership.

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    Product Life Cycle

    U.S. firms develop new products in the developed world for the

    domestic market, and then markets expand overseas.

    FDI takes place when product maturity hits and cost becomes an

    increasingly important consideration for the MNC.

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    Product Life Cycle

    Quan

    tity

    Quanti

    ty

    The U.S.

    Less advanced

    countries

    production

    New product Maturing product Standardized product

    New product Maturing product Standardized product

    exports

    consumption

    cons

    umption

    imports

    production

    imports

    exports

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    Cisco

    Networking major Cisco's CEO John Chambers announced a $1.1 billion

    investment package for India. Chambers said that the company is also

    considering India as a manufacturing base.

    Intel: Intel Corporation said the company would invest more than $1

    billion in the next five years to expand its operations in India and in localtechnology companies.

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    Toyota

    Global auto giant Toyota is setting up a gearbox manufacturing plant inIndia to serve the Asian market. Toyota is planning to invest around Rs

    387 crore (Rs 3.87 billion) in collaboration with its mini-vehicle making

    arm Daihatsu. The aim is to develop a compact car for the Indian market.

    Besides, Toyota, Honda Motorcycle, Suzuki Motor (Maruti Suzuki) andKansai Paints are firming up plans to pump in foreign direct investment

    (FDI) of at least $1.5 billion in the next three years.

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    Telecom sector

    LG Electronics has invested Rs 900 cr (Rs 9 billion) at Ranjangaon,Samsung has planned to set up a mobile manufacturing base in India.

    Finnish mobile handset giant Nokia set up a manufacturing plant in

    Chennai with an investment of up to $150 million to meet the booming

    demand for its handsets in India. The Chennai unit will be Nokia's tenth mobile device production facility

    globally and will roll out India-specific entry level and mid and upper

    end GSM and CDMA handsets.

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    Strategic Alliances

    A strategic alliance is an arrangement

    between two or more companies to pursue a

    common business objective.

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    Wal-Marts experience

    Moved into other countries

    Growth opportunities at home were becoming constrained

    Create value by transferring core skills to markets where indigenous competitors lacked those skills

    Preempt other retailers who were expanding globally

    Discovered had to change US model

    Differences in local taste, preferences and local infrastructure

    Change store location, layout and stocking practices

    Keep companys core strategies and operations emphasize everyday low prices & realize operating efficiencies from world class logistics management

    and information systems

    Benefits becoming transnational corporation

    Enhanced bargaining power with suppliers

    Ability to transfer valuable ideas from one country to another

    Balance global standardization with local customization

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    Success factors

    FOCUS AND DIRECTION: Pharmaceutical giants like SmithKline

    Beecham have linked arms with relative minnows to enter

    unfamiliar fields like biotechnology. SmithKline Beecham's

    necessities included tapping into drug-related research fields, like

    biotechnology, where it had no position itself. Pilkington jointly owns float glass manufacture in Latin America

    with its deadly European rival, St.Gobain. Since alliance with a

    Japanese competitor was the key to expanding in automotive glass in

    the US and other markets

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