recent updates from adwords and bing summer 2014
DESCRIPTION
This is a presentation I did for an SEMpdx event. It covers changes in AdWords and Bing in the summer of 2014TRANSCRIPT
![Page 1: Recent Updates from AdWords and Bing Summer 2014](https://reader033.vdocuments.mx/reader033/viewer/2022051610/5486b8e1b4af9f870d8b523a/html5/thumbnails/1.jpg)
PPC Updates Summer 2014
Ryan Campbell – @_ryancampbell
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AgendaAdWords• Migration from PLA’s to Shopping campaign• Display Select• Close variant setting updateBing• Interface Changes• URL auto tagging• Bing enhanced campaigns
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Google Shopping Campaigns
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Google Shopping Campaigns
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Close Variant Setting
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Close Variant SettingKeyword:
snack pack
Query: snack pack
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Close Variant Setting
Keyword: snack pack
Query: snack packs
Query: snack pak
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AdWords Default Network Settings
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AdWords Network Options
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Search Network with Display Select
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Site Links Dynamic Site Links
Site Link Options
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SitelinksIncreases CTR on average 10%
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Dynamic Sitelinks
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Site Links Dynamic Site Links
Site Link Options
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Updated Bing Interface
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Bing URL Auto Tagging
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UTM Tracking Codes
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URL Auto Tagging
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Bing Enhanced Campaigns
New
Old
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@_ryancampbell
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Appendix• Google shopping
– RKG blog post: http://www.rimmkaufman.com/blog/google-shopping-campaigns-overview/26062014/
• Close variants– Larry Kim quote: http://searchengineland.com/farewell-pure-exact-match-
google-will-soon-force-campaigns-close-variants-enabled-200615– Matt Umbro study: http://www.practicalecommerce.com/articles/66088-
Demystifying-Google-AdWords-Keyword-Variants• Site links
– Larry Kim quote on site links: http://www.wordstream.com/blog/ws/2014/07/25/dynamic-sitelinks