RECAP:OSLO STARTUP DAY:

THE EPIC STARTUP GENDER GAP

September 13th at Oslo Science Park

ProgramSilvija Seres:”Because she’s worth it!”

Grethe Viksaas:”16 years with a passion for nerds.”

Lauga Oskarsdottir:”From humble to arrogant”

Anniken Fjelberg:”The Accidental Entrepreneur”

Liv Freihow:”Girl Tech”

Mari Mathews:Response

Key facts and figures

Did you get new contacts?

YES: 61 %

Did you get useful ideas?

YES: 81 %

Rating:

4,56 / 5

Key facts and figures

Attendees:

70SoMe reach:

78.540

There isn’t always a direct coherence between attendees and the digital footprint...For reference: The average number of attendees at Oslo StartUp Day’s is 150, and the average Social Media Reach is 40.000.

#OsloStartUp

Key Learnings: ”Practical advice for female entrepreneurs: Make a kick-ass product or service, build a loyal superstar team, think bigger than big, create visibility – and just ignore the ones who don’t belive women can do it.”- Silvija Seres, board director, entrepreneur and scientist

”Get a mentor. And when you have made it yourself; go out and be a mentor!”- Anniken Fjelberg, 657 Oslo

”Seek arrogance, so you’ll at least land on confidence. And remember: No one else knows what they’re doing either.”- Lauga Oskarsdottir, United Influencers

”Systematic work ALWAYS works.”- Grethe Viksaas, Basefarm

”If we use 50% instead of 100%, we’re not good enough, and we’re not getting enough done!”- Liv Freihow, IKT-Norge

Key Learnings: Only 1 % of all Norwegian entrepreneurs are women. Judging from the response in social media (the biggest digital footprint of any StartUp Day so far), pretty much everyone agrees that this number is way to low.

Why then were there just 70 attendees, and media attention from only two of the invited medias?As Marit Høvik Hartmann, Director of Communications and Marketing at OBR stated in her interview with Kampanje:

”This StartUp Day has spread like wildfire on social media. Gender equality and female entrepreneurs is apparently a theme that a lot of people are cheering for, but when it comes to showing up and actually doing something about it, they seem less interested. We have invited Norwegian media, telling them to ”get their shit together” and show up, so we can talk and write about this, but it didn’t work. We want to believe that Norway is totally gender equal, but it really isn’t.”