"rebooting the eu app economy" by john breslin

Rebooting theEU AppEconomy

Workshop / 09:00 - 17:00 / 13th November 2013Berlin

Wednesday 4 December 13

A study of the EU App EconomyJohn Breslin, NUI Galwaywww.eurapp.eu / @eurapp


http://www.johnbreslin.com

http://www.johnbreslin.com

Hashtag for the workshopYou can follow us on Twitter @eurapp


INSIGHT Centre for Data Analytics (formerly DERI)Leading web research institute on Semantic Web, Linked Data, networked knowledge, web science

NUI GalwayEstablished in 1845, a research-led university with 17,000 students

Who’s involved?Launched by EC’s Digital Agenda: Startup Europe initiative

Gigaom ResearchThe research analyst division of tech publisher Gigaom. Provides expert industry analysis on the cloud, mobile, cleantech and consumer technology sectors

GigaomOne of the top 10 technology sites according to TechMeme. 5.5-million strong community


Create a European app economy model and jobs profile using surveys and interviews with various stakeholders

Assess and model market size and near-term forecast/potentialProfile job types related to mobile apps and analyse the size (how many people) of each category

Generate ideas and solve key problems affecting the app economy using crowdsourced ideation challenges

What is Eurapp?The goals and aims are to...


“Apps”, what kinds of “apps”?Mobile apps, social API sets


“Shape the Future App Economy of Europe”First workshop in Brussels was held on 14 June 2013


FundingMindset and attitudePlatform and infrastructureDiscovery process and organisationEducation, skills, talent accessFragmentation of market, platforms, playersLanguage and culture fragmentationRegulatory issuesImmature marketEU-wide organizational infrastructure

What EU-wide bottlenecks were identified?Using speedboat participatory techniques


Difficult for developers to find the companies with a needApp developers have problems with positioning and promotionNeed mentors from larger companies but fear factorLack of UX expertiseNo results with traditional media advertisingCannot achieve sustainable growth (one-hit wonders)

Barriers for companies to achieve successUsing the fishbowl technique and speed dating


Nearly 100 innovative ideas, 10 on shortlist, $10000 in prizes

Matchmaking app developers with sponsors in a format similar to movie patronage eventsA reality TV show where apps are judged in a popular talent competition formatA European app centreBootcamp training programmes and app research hubs in targeted citiesA coaching academy for app startups with attractive investment termsNew online services for connecting co-founders and advisorsIncubators to bring together teams with complementary skillsAn app entrepreneurs-in-residence schemeMulti-channel app promotion through conferences, online media and contestsAn app request-for-quotations service

Crowdsourced ideation challenges


09:10 Bogdan Ceobanu, European Commission “Introduction to Startup Europe and funding opportunities in Horizon 2020”09:30 Prof. Hans-Joachim Grallert, Fraunhofer HHI “Welcome and introduction”09:40 David Card, VP, Gigaom Research “Initial results from surveys / interviews with stakeholders”10:00 Aaron Watkins, President and Founder, Appency "Promoting your apps"10:30 Coffee break11:00 "Funding and scaling-up app companies" challenge presentations12:00 Tutorials in parallel- Jonathan Carter, Co-Founder, Glimworm "Easy publishing of apps with push2press"- Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media "Turning your app into a product"- Richard Bown, Founder, Xyglo Mobile Gaming "Mobile game development opportunities"

Workshop schedule before lunchThe format for the first half of the day


14:00 Matthäus Krzykowski, Co-Founder, xyo.net "Berlin's app economy in light of global app trends"14:30 Mark Mason, Founder and CEO, Mubaloo "Influence of apps in the boardroom and beyond"15:00 "Addressing EU market conditions" challenge presentations16:00 Tutorials in parallel- Hans Hartman, President, Suite 48 Analytics "Monetising your apps"- Dimitris Michalakos, Web Technology Lead, VisionMobile, "HTML5 for mobile development"- Mark Frawley, Mobile Developer, Jimdo "Cross-platform development with PhoneGap and Titanium"16:55 Workshop wrap-up

Workshop schedule after lunchThe format for the second half of the day


Fill out our app developer survey!Thanks for listening.

Please tell your contacts about the Eurapp project, our surveys and the next Brussels workshop in February 2014

www.eurapp.eu


mailto:[email protected]

mailto:[email protected]