Rebekah SchilperoortCAREER PORTFOLIO

Society of Professional Journalists award-winning, results-driven producer, editor and writer with more than 10 years’ professional online management experience and strong cross-team

collaboration skills creating best-in-class web experiences. Leader with proven track record growing audience reach for one of the largest media networks in the world.

SUMMARY

I have written & managed content around a wide variety of topics geared toward a diverse audience:

THE WORK• Set daily direction of website news & feature coverage• Content planning for weekly print paper• Research, report, write, edit multi-media content on wide

range of topics for SEO & AP Style• Train & manage editorial staff• Social media management

HIGHLIGHTS• Launched daily websites, ushering in a new, modern era for

100-year old community weeklies• In-depth coverage of Seattle Public Schools’ closures• In-depth coverage of major housing, land-use, demographic

shifts in West Seattle and Ballard neighborhoods

Ballard’s thriving nights

ROBINSON NEWSPAPERS – Online Content Manager, Reporter

THE WORK• Led editorial strategy and programming for consumer-facing

food & lifestyle sites• Manage content partnerships with top lifestyle media brands

including Condé Nast, Hearst and TIME Inc • Responsible for meeting business KPIs and reporting results• Collaborate with engineering teams to launch new site tools

and features• Created original blogs and produced video series on lifestyle

topics• Instrumental in growing Bing market share by 30% on high-

profile Search Programming team• Created/managed team of freelance writers, budget

HIGHLIGHTS• Created “Most Popular” module to surface trending topics

and drive engagement• Created original video series: Sex By The Numbers (highest

performing video series for Lifestyle)• Wrote banner story on the 2012 re-election of Barack

Obama • Consistent and significant MoM /YoY audience and

engagement growth in key metrics (including social) through strategic original and curated content

• Created and integrated editorial strategy to drive social engagement and key metric growth

• Media lead for national “Dream Wedding” partnership with The Knot

MSN LIFESTYLE, FOOD & DRINK, BING – Managing Editor, Producer

LIFESTYLE CONTENT EXAMPLES: Blog and gallery originals demonstrate excellent editorial instincts, social reach and finely-tuned audience relevance.

SPECIAL PROJECTS• Primary media partner for The Knot’s

national “Dream Wedding” contest (2012 & 2013)

• Developed story ideas with partner (articles, gallery, video)

• Led programming efforts and coordinated promotion of timely content, including live video

• Managed cross-promotion between MSN verticals

INFOGRAPHICS• Researched hot-

button & trending topics for infographic experiences

• Worked cross-team to produce, promote

SEX BY THE NUMBERS (original video series): Conceptualized series, daily/weekly management of on-air talent, content selection, promotion. Highest performing video series for MSN Lifestyle.

BING SEARCH PROGRAMMING

• Live-wrote compelling headlines for “Trending Now” front page module and search-as-content articles, galleries

• Drove millions of page views, search queries/month through timely content creation around shareable current events, pop culture, evergreen topics

• Reacted to sudden and frequent shifts in strategy

• Met monthly search-share goals through innovative strategies

• Led programming efforts and freelance team

Researched, wrote &

produced weekly news

quizHourly

updates reflecting

what’s “hot” online

One of many original

programming ideas that

drove millions in search and

PVs

THE WORK• Manage content strategy and user-facing design

innovations for multiple websites, supporting K-12 education & medical advances

• Write and distribute engaging features for social, web, newsletters (MailChimp)

• Manage & develop strategy for social networks (Facebook, Twitter, YouTube, Instagram)

• Analyze web traffic (Google Analytics)

HIGHLIGHTS• Worked with engineering on user-friendly site

redesign• Created/implemented social media strategy

(#MilkenAward)• Developed #MyTeacherRocks social campaign to

reach/engage younger audience

MILKEN FAMILY FOUNDATION – Web Strategist

SOCIAL MEDIA: Manage posts, drive click-through, engagement and overall strategy via high UI/shareable content for MSN Lifestyle, MSN Food & Drink, Milken Family Foundation.

Tool shows how users are interacting with content in real time, allowing for adjustments to placements, images and headlines

'Slow Cooker' slides are #1 and

#2 best-performing stories

on the page

Currently 264k users on the page

Top Food & Drink stories

retaining users

CHARTBEAT HEAT MAP ANALYTICS

Track data hourly, daily and over time

Identify user behavior patterns

Segmentationo Headline title reporto Referral traffico Content partnerso Content type o Video stream starts/completes

May June July320,000,000

330,000,000

340,000,000

350,000,000

360,000,000

370,000,000

380,000,000

Food & Drink Page View TrendADOBE ANALYTICS

April May June July 28

29

30

31

32

33

34

35Food & Drink Engagement Trend

(PVs/UU)

University of Washington Pioneer News Group Excellence in Journalism Awards — Best Feature Writing

RECOGNITIONS Best Site, Specialized Subject – The Heart Beat

Best Newcomer Dating & Relationships Blog – The Heart Beat

Best in Class 2012 – MSN Lifestyle

“driven significant new traffic to our site”

“trust her to lead and develop a business”

“hardworking, collaborative, and

talented”

FEEDBACK