rebekah radice - google+ for real estate
TRANSCRIPT
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HOW TO USE GOOGL
E+TO
GENERATE
MASSIVE
EXPOSURE
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MENTALROADBLOCKS
Did you
Hear that?DISCOMFORT, ANXIETY AND
STRESS!
IMAGINe...Using Google+ to Generate Massive Online Exposure
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Learn how to properly optimize your profileHow to compel your fans and followers to take actionGain new connections by expanding your reachEstablish you as the go-to professional within your market
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THE POWER OF GOOGLE+
540 Million Active Users
Google+ is Google
Local Search
Social Signals
THE TIME IS NOW
optimize YOUR Profile
MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL
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STEPS TO A COMPLETE PROFILEUSING ALL OF THE GOOGLE+ REAL ESTATE
Answer client questions
Share your story
Don’t forget key details
Share details around the process and speak to specific needs/concerns.
Tell them what you do, why you do it and why they should care.
Your profile should include links, skills, testimonials, success stories, and any other “WOW” details.
WRITE GREAT CONTENTGreat content, written and shared consistently,
creates meaningful relationships with your target market.
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Topics?Inspiration
is everywhere!
• Answers to FAQ• Video explanations of the
process• How-to’s from affinity
partners such as mortgage, appraiser or title company
INCLUDE:
MAKE IT EASY!KEEP A “SWIPE” FILE WITH IDEAS
MANAGE ContactsUse Google+ Circles to keep in
front of the right people on a daily basis.
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Proconsumerpartn
erRECRUI
TS
INDUSTRY PROFESSIONALS
VENDORS AND AFFINITY PARTNERS
HOME BUYERS AND SELLERS
POTENTIAL RECRUITS
JOIN NICHE SPECIFIC
COMMUNITIESCommunities connect you to the right people,
in the right place, at the right time.
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Google+
communities hyper targeted
Like minded pros
recruits
Local vendors
and busines
ses
Buyers
and selle
rs
Find + Connect + Engage
Creating goOgle+ circles
HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT
Use Circles like you would lists
on Twitter or Facebook
Add people to lists as you
follow them to keep things
tidy
Create notification circles to
update certain
followers
Post to “Public” to allow anyone
to view and comment on your content
Share with a select group of people to target
your specific message
GET VISUALUse images to boost engagement and
awareness.
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CREATE VISUAL APPEAL
• Intentional
• Consistent
• Valuable
Stay “On Brand”
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Always Be:
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USEGOOGLE+ HANGOUTS
GOOGLE+ HANGOUTS BRING CONVERSATIONS TO LIFE THROUGH THE POWER OF VIDEO.
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INTERVIEWS
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ANSWER QUESTIONS
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SHARE STORIES3
BECOME THE LOCAL EXPERTGOOGLE+ HANGOUTS CAN POSITION YOU AS THE GO-TO EXPERT WITHIN YOUR AREA. PROVIDE
SOLUTIONS4
The power of google+
“The potential for businesses and professionals is great - don’t ever forget that this is from Google after all. Your activities on Google+ influence search results. I’d rather be a search engine trying to get social [than] a social site trying to get search.” – Guy Kawasaki
Connect with me on Social Media
http://rebekahr.com/wtplus
GRAB THE BOOK “WHAT THE
PLUS!”
@rebekahrad
ice
GOOGLE+
+REBEKAH
RADICE
REBEKAH.RADICE