reasons we chose telecoms.com: global coverage, brand...

Reasons we chose Telecoms.com: global coverage, brand reputation, size of databases and easy

to do business with.Jaishree Subramania, Director of Marketing, Byte mobile

WeBinarSOn-Site ViDeO

FilMeD Panel SeSSiOnS

PrODuct launch DeMOS

SurVeyS anD WhitePaPerS

www.iir-telecoms.com/advantage02

What is the IIR Telecoms advantage?

At IIR Telecoms we understand that when you invest in our eventsyou want to ensure maximum impact for your products and servicesbefore, during and after each show whilst maximising your ROI. By teaming up with telecoms.com we provide targeted marketing channels which will help you launch new products, raise your profile, extend your thought leadership, generate sales leads and build relationships with the best contacts in the industry.

extend your exposure - taking you beyond our events

We have done a number of video interviews with telecoms.com and we find them an excellent way of extending our message beyond the event. The team do a great job with the production.

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telecoms.com audience

86,000 unique visitors per month

and 2 million page views per year


combined social community of 15,000

members and followers

WeBinarSOn-Site ViDeO

FilMeD Panel

SeSSiOnS

PrODuct launch DeMOS

SurVeyS anD

WhitePaPerS

Shayan Sanyal, chief commercial officer at Bluwan


Over 50,000 opt in global newsletter

subscribers

www.iir-telecoms.com/advantage

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On Site ViDeO OPPOrtunitieS

I must admit that the video was a real hit - we received some good feedback and it also generated hits on our LinkedIn profiles as well direct requests via email to our CEO. So we are quite satisfied until now from the traction that we are getting.

elken calleja, Group head of Marketing, hauD

PrOFile yOur cOMPany anD DeliVer yOur MeSSaGeTelecoms.com on-site video opportunities allow you to raise the profile of your company, showcase new product launches and generate PR buzz around your presence at IIR Telecoms events. Extend your reach further by not only putting your content in front of event attendees and delegates but also the wider global telecommunications industry.

All video content is published on telecoms.com - the leading provider of news and analysis for the global telecoms industry - putting your video footage in front of over 86,000 unique monthly users and 42,000 newsletter subscribers and on IIR Telecoms events websites.An MP4 of the interview will be provided to enhance the content on your own website.

thOuGht leaDer interVieWA video interview filmed on-site with your company representative and edited into a 5 minute co-branded video.

• Video hosted on telecoms.com for a minimum of 3 months

• Guaranteed exposure on the telecoms.com homepage (over 86,000 unique users per month)

• Email promotion post event via inclusion in the telecoms.com daily ezine (32,000 subscribers worldwide)

• Promoted and hosted on all relevant event websites

• Provision of final MP4 video file to client for promotion on company website.


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PrODuct DeMOnStratiOn ViDeO

A product demonstration filmed on-site to produce a brief overview of product capabilities - edited into a 8 minute video with full client branding. • Video hosted on telecoms.com for a minimum

of 3 months




• Hosting on the Informa Ovum research platform – ‘Intelligence Centre’

• Provision of final MP4 video file to client for promotion on company website

FilMeD Panel SeSSiOn/DeBate:

A panel session filmed on-site and edited to produce an informative and interesting debate. Includes a pre-session planning call with one of our leading industry experts who will provide input on the topic.• 3-4 panel members (including moderator)

• Edited to 10-15 minute video with full client branding

• Analyst participation (subject to availability and additional costs)

• Video hosted on telecoms.com for a minimum of 3 months




• Provision of final MP4 video file to client for promotion on company website

On Site ViDeO OPPOrtunitieS

The telecoms.com team delivered a highly targeted integrated marketing

campaign by leveraging their comprehensive customer database. The campaign delivered excellent leads as well as some great thought leadership pieces.

Katrina neal, Senior Manager, Strategy and Planning, Global Service Provider Marketing


Generate hiGh quality SaleS leaDS FrOM yOur Key MarKetSHosting a webinar with telecoms.com is the most efficient and cost-effective way to promote your expertise to an unparalleled global database of key industry contacts, whilst generating highly qualified leads for your sales team.

“Telecoms.com webinars generate on average 500 registrations per event – with larger events drawing in excess of 1,000. With a typical attendance rate of 42%, telecoms.com webinars perform well above the industry average of 33%.”

WeBinarS

The response from the webinar was overwhelming with over 1,200 registrations. We got a fantastic number of high-quality leads as well as reinforcement of our leadership position in the Carrier-Class Wi-Fi and Offloading space.

Johan terve , VP Marketing, aptilo networks

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BeSPOKe client WeBinarSBy conducting a webinar co-branded with telecoms.com – you immediately benefit from full third party credibility by having your company associated with the leading industry source of global news and analysis.

Covering the topic of your choice, the webinar format consists of a slide presentation with audio lasting between 30-60 minutes, including a live Q&A session to the speaker(s). A telecoms.com editor will act as a moderator for your webinar and will work with you on your chosen business topic.

The webinar is pre-recorded and broadcast ‘live’ at a spe-cific time on the date of your choice. From start to finish you will receive extensive branding opportunities through the marketing campaign, registration pages and on the webinar interface itself.

All webinars are hosted and archived on telecoms.com for a minimum of three months ensuring repeated viewing of your webinar.

executiVe WeBinar SerieS: Share yOur PreSentatiOn With the GlOBal telecOMS SectOrThe executive webinar series from telecoms.com allows speakers to present their keynotes to the global telecoms sector in webinar format and educate the whole telecoms industry in addition to attendees at IIR Telecoms events.

The telecoms.com team will be on-site throughout 2014 at IIR Telecoms events to film speakers presentations. Speaker audio/presentations can be edited into a fully branded video & power point presentation which is then promoted and broadcast as a webinar, including a live Q&A session with your speaker.

This exclusive series of webinars dedicated to key IIR Telecoms events are supported by a full scale multi-channel marketing campaign including branded email invitations, promotion on telecoms.com and across all social network groups.

Marketing is targeted to all event attendees and delegates from the relevant event, as well as to the wider telecoms.com audience.

Case study – aptilo Networks webiNarObjective: To generate leads and raise awareness of Aptlio Networks expertise in 3G off load to Wi-Fi, provide a business case and offer advice.

• 1300 registrations

• 781 attendees

• More than 120 questions in the live Q&a


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telecOMS.cOM White PaPerSA co-branded educational white paper targeted to the specific audience of your choice. Written and produced by our editorial team in conjunction with your company, our dedicated white paper service offers the opportunity to generate leads by sharing insight on specific business or technology areas. Telecoms.com has already helped numerous organisations with their technical paper writing activities on a wide range of topics. We leverage our relationships and knowledge of the analyst community to produce white papers that put our clients’ messages in context with events and trends in the industry.

telecOMS.cOM SurVeySOur Telecoms.com Surveys are designed to gain a clearer understanding of your market by having our readers answer questions that are carefully crafted by the Telecoms.com editorial team. These branded or sponsored Surveys are distributed and promoted to our unrivalled community of industry professionals including key operators and vendors giving us a valuable insight into the market.

White PaPerS anD SurVeyS

ciScO SySteMS: lOOKinG tO increaSe BranD aWareneSS, PrOViDe thOuGht leaDerShiP anD Generate leaDS.

objectivesSurvey - Produced to find out how many service providers had launched or were about to launch IP Video Services, which devices they are targeting and how they plan to monetise it. The survey was also designed to understand what the challenges are to IP migration.

Whitepaper – To share the findings of the survey and share insight into the possible solutions - positioning Cisco as a leading provider and thought leader in the space.

• 197 survey respondents

• 826 report downloads

• over 1,000 qualified leads generated

CASE STUDY

Telecoms.com webinars have offered us an excellent channel to generate

leads from new target markets and segments by providing high visibility and branding as well as ongoing pipeline opportunities for sales engagement.hannah Summers, SVP Marketing – adaptiveMobile


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