Overview

• The new Google logo that was announced today reflects

• The fact that the search engine giant is going through a number

of dramatic changes.

• At first, the new font was a little unsettling.

• But, as the day wore, on the new logo began to make more

sense.

• Here are the reasons the new Google logo makes sense

New Google logo Simplified

It's no coincidence that the new Google logo comes at a time when the

Mountain View company is being restructured into Alphabet, the tech

firm's new conglomerate.

Cross-platform logo

Google is everywhere, according to the company's head of user

experience, Tamar Yehoshua. That didn't used to be the case 17

years ago when everyone was glued to a desktop PC.

The new logo bytes less

Gone along with the serifed typeface are the large file sizes

associated with older logo. There's now a special variant

that's 305 bytes instead of 14,000 bytes.

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