reasons for high email bounce rate
DESCRIPTION
High bounce rates adversely affect sender reputation and apparently have a negative effect on delivery rates. As an email marketer, you should attempt to decrease your bounce rate.TRANSCRIPT
Initiation
• High bounce rates adversely affect sender reputation and apparently have a negative effect on delivery rates. As an email marketer, you should attempt to decrease your bounce rate.
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What is Email Bounce Rate?
• E-mail bounce rate is the proportion of sent messages that could not be delivered. These bounces can either be soft or hard.
• Hard bounces occur when message gets delivered to an invalid email address, whereas
• soft bounces occur when the e-mail server encounters a problem, such as a mailbox that has reached over limit.
• Indeed, managing your email bounce rate can enhance conversions, increasing the ROI of your e-mail marketing campaign.
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Reasons for Occurrence of Bounce Rates• Below are some reasons for occurrence of
high email bounce rates:I. An imaginary email idII. Emails which are impossible to deliverIII. Blocked email addressesIV. Do not have quality content
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An Imaginary Email ID
• If the bounce gets marked as missing e-mail address, the email address could have an error or the individual with the id may have left the organization.
• There is also a possibility that the contact gave a wrong email address, which can be the case if you are providing something online in return for an email.
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Emails Which are Impossible to Deliver
• If bounced emails get marked under undeliverable category that means the recipient e-mail server is momentarily unavailable, overburdened, or could not be found.
• An email server that could not be found may have stopped or under maintenance, so this may just indicate waiting to send the e-mail to the addresses again.
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Blocked Email Addresses
• If the email ids get into the blocked category, the recipient server has banned the incoming e-mail.
• This is usually the case amongst government organizations or schools, where servers can be very strict when it comes to receiving e-mails.
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Do Not Have Quality Content
• Poor or low quality content can make visitors go out without visiting on the company's website. You can come across at the standard time visitors are spending on the page; if this time is low, then there is a high probability that the readers are getting the content inappropriate and of no use.
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Conclusion
• Therefore, when we think of e-mail bounce rates we only think of losses that we acquire, it is very necessary that you lessen your bounce rate, to improve your website's productivity and increase the return on investment.
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