realtime search and monetizing the realtime web
DESCRIPTION
Presentation given at SMX West, 3/2/10, for the panel "Real Time Search Beyond the Majors". Note - the "script" is in the note section of the ptt, if you download it.TRANSCRIPT
Tobias Peggs
GM | OneRiot
Twitter: @tobiaspeggs
OneRiotRealtime Web Search and
Ads for the Realtime web
Who searched the web today?
Who searched to find out what’s going on right now?
User Search Behaviors
The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2
User Search Behaviors
The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2
Realtime search engine
Finds news, videos and images that people are buzzing about right now
50,000,000
PulseRank = PageRank for the realtime web
Realtime index, ranking
Distribution
97% of OneRiot searches are performed on partner sites, enabled by our API
Partner Network
Serving over 50 million searches per month across the OneRiot Partner Network. 100% quarterly growth.
100+ partners
1 minute ago
Taptu Mobile Search
Scour social search
Guardian content discovery
Search Growth
Monetizing the realtime web
RiotWise = Ad market place for realtime web
Good ads match user intent
User intent on realtime web is to find out what’s going on
Good realtime web ads helps user find out what’s going on
“SeaWorld” query volume over time
Biggest query volume for people wanting to know “what’s going on?”
Realtime web is bursty
“SeaWorld” query volume over time
You want ads to show up here
Realtime web is bursty
“SeaWorld” query volume over time
Not here
Realtime web is bursty
Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.
Ads for the realtime web
Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.
OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content.
Ads are displayed relating to search terms or today’s trending topics.
Ads for the realtime web
Ads for the realtime web
Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.
OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content.
Ads are displayed relating to search terms or today’s trending topics.
Users are trying to find out what’s going on right now. Ads are highly relevant in that context.
Advertiser pays on a CPC basis. OneRiot shares revenue with ad distribution partner.
Serving over 50 million searches per month across the OneRiot Partner Network. 100% quarterly growth.
Partner Network
UberTwitter BBerry client
TwitIQ Twitter web client
Ad Growth
PulseRank
PulseRank
RiotWise
PulseRank
RiotWise
API
Tobias Peggs
GM | OneRiot
Twitter: @tobiaspeggs
OneRiotRealtime web search and
Ads for the realtime web